Randy Littleson’s Post

"We’ve moved beyond the era of time-to-lead. Today, it’s all about time-to-meeting." - PT Umphress, Global Director of Digital Marketing at Blue Yonder. By harnessing the power of Drift, a Salesloft company, Blue Yonder has been able to drive personalized, meaningful conversations with their website visitors, transforming the way they engage and convert interested accounts. Their unique challenge was finding a way to rapidly and effectively convert interest into action. Their solution? A pilot group of BDRs masterfully using Drift to expedite meeting bookings. The results have been nothing short of spectacular, reshaping the way they approach lead conversion. A tip of the hat to our partner, 6sense. Blue Yonder has integrated Drift and 6sense to target, engage, and convert high-value buyers from the moment they land on their site. 6sense has become a cornerstone of their ABM strategy, taking their targeted marketing efforts to new horizons. What an incredible story of success for Blue Yonder thanks to the power of Drift + 6sense!

How Blue Yonder Attracts and Engages More High-Value Visitors with 6sense and Drift   | 6sense

How Blue Yonder Attracts and Engages More High-Value Visitors with 6sense and Drift   | 6sense

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