Ramakrishnan Raja’s Post

Businesses will REACT or INNOVATE with AI. Focus on innovation to win. Here’s why: ▶ Reacting and applying AI the same way as your competitors, doesn't move the needle and may put you way behind. EXAMPLE: Many digital agencies are now applying AI to content creation in the exact same way--just generating content through ChatGPT, etc. One year from now, those that INNOVATE new offerings will be WAY ahead. ▶ AI technologies are INNOVATIONS, not just a new way to do OLD things. EXAMPLE: Conversational AI bots like ChatGPT offer incredible new ways for people to find information, distill it, organize it, apply it, and repurpose it. GO WITH IT! Invent a NEW customer experience! ▶ Consumers will EXPECT more than what they can do on their own. Your offerings must be MORE. EXAMPLE: How can you possibly offer a blog writing service if someone can just do it themselves with a prompt or a template? Same for market research, GTM plans, data visualization, etc. Average, reactive companies always get average results. But this time they might SINK altogether. The flip side: There's an amazing opportunity right now to INNOVATE! #aiinnovation #aibusiness #businessai #aimarketing #ai2024 #aitransformation

There are too many AI tools in the landscape 🚀 And it's overwhelming! As we stand at the cusp of a new era in digital marketing, one thing is clear: AI tools are proliferating at an unprecedented pace, reshaping our strategies and workflows. But with this rapid influx of new technologies, it’s easy to feel overwhelmed. Every day, it seems, there’s a new AI tool claiming to revolutionize our marketing approach. The sheer volume of AI tools emerging can lead us down a rabbit hole of endless experimentation. Each new tool promises to be the next big thing, but many of us have experienced the reality: they can be significant time sinks, often with a steep learning curve and an uncertain payoff. That’s why, amidst this whirlwind of AI, I find myself gravitating towards established players like Gemini and ChatGPT. These platforms have demonstrated not just potential but also staying power. They are robust, versatile, and, most importantly, they continue to evolve, integrating various functionalities that once required a plethora of disjointed tools. Let’s not forget, that the longevity of many new AI tools remains in question. While it’s crucial to stay abreast of emerging technologies, there’s wisdom in tempering our enthusiasm with a dose of healthy skepticism. The digital marketing landscape is littered with the remnants of tools that promised the world and delivered little. As we chart our course through this exciting yet challenging terrain, I advocate for a balanced approach. Yes, let’s explore AI’s possibilities, but let’s also invest our time and resources in proven marketing strategies and tools that have demonstrated tangible results. The core principles of marketing haven’t changed – it’s about understanding our audience, delivering value, and building relationships. In conclusion, while the AI revolution in digital marketing is undeniably exciting, it’s essential to navigate it with discernment. By focusing on established platforms with a track record of adaptability and integration, we can avoid the pitfall of chasing every shiny new feature and instead, harness AI’s true power to enhance our marketing efforts. #DigitalMarketing #AIMarketing #MarketingStrategy #AIRevolution #ChatGPT #Gemini #MarketingTools #Innovation #AdTech #MarketingTrends Image Courtesy: classpoint io

ALEX POLAMERO & AARON ADAMSON: 🚀 The Future of Digital Marketing in 2024: Are You Ready to Tame the AI Monster? 🚀 Imagine a world where AI is not just a tool, but a game-changer. A world where ChatGPT isn't just another buzzword, but a pivotal part of your marketing strategy. In this Q&A with ChatGPT, Aaron highlighted a critical skill every digital marketer needs to master: "prompt engineering." Crafting the perfect prompt to extract the best results from AI isn't just a nice-to-have—it's essential. But hold on, there's more. You can't simply "grab and go" with AI-generated content. Aaron warns of the dangers of unchecked AI outputs, like hallucinations, unreliable sources, and misaligned messaging. Just like a DJ must stay "in control at the controls," marketers need to keep a firm grip on the AI beast. Think: "Prompt QA." Yes, you read that right. Quality assurance is no longer just for products; it's for every piece of AI content you plan to use. A whole new skill set is emerging, and it’s paramount to vet, verify, and validate everything. Alex chimed in, reinforcing the urgency. Marketing teams must stay agile, continuously testing and learning new AI tools to maintain that competitive edge. Innovation waits for no one. The bottom line? Digital marketers must evolve. Develop a new nomenclature. Build robust frameworks. Embrace prompt crafting and output validation. And above all, never stop learning. #DigitalMarketing #AI #ChatGPT #MarketingInnovation

🤖 𝐀𝐈 𝐯𝐬. 𝐆𝐨𝐨𝐠𝐥𝐞 𝐒𝐞𝐚𝐫𝐜𝐡: 𝐓𝐡𝐞 𝐁𝐚𝐭𝐭𝐥𝐞 𝐟𝐨𝐫 𝐎𝐧𝐥𝐢𝐧𝐞 𝐃𝐨𝐦𝐢𝐧𝐚𝐧𝐜𝐞! 🔍 Think ChatGPT is taking over the world? Think again! 😮 Despite the AI chatbot hype, Google Search remains king of the digital jungle. But what does this mean for your business? 🏆 𝐊𝐞𝐲 𝐓𝐚𝐤𝐞𝐚𝐰𝐚𝐲𝐬: 1. Google's AI integration is boosting its growth and profitability 2. AI is revolutionizing search optimization, data analysis, and customer service 3. Businesses need to adapt to stay competitive in the AI-driven market Are you leveraging AI to supercharge your business? Share your thoughts and experiences in the comments! 💬 #AIInBusiness #GoogleSearch #DigitalTransformation #TechTrends

Think ChatGPT is just a chatbot? Think again. You're missing out on some serious perks. Here's how #AI is transforming #digitalmarketing: 1-Crafting hyper-personalized #campaigns with ease. (Target like never before!) 2- GPT-4 Insights content analysis. (Speak directly to your audience!) 3-Predictive analytics anticipating consumer needs in real-time. (Stay steps ahead always!) 4-Automated optimization maximizing #ROI effortlessly with AI. (Watch your profits soar!) 5-Mapping out engagement touchpoints seamlessly. (Guide your audience to conversion!) By knowing these perks, you're stepping into a whole new level.. ChatGPT has become every industry's ultimate secret weapon, from customer service to content creation. Make AI fun and use it for growth! PS: I'm convinced Generative AI will be part of our daily lives. Just like the internet was part of the old times. ♻️ Repost this if you agree with me. #AI #digitalmarketing #predictiveanalytics #GPT4

I'm sometimes asked about AI's impact on my marketing business, which likely stems from news about AI cutting technical work. I'm pleased to answer that the AI revolution has helped streamline our processes to deliver greater value to our customers.   One example of this is how we establish structured data on websites, that allow for search engines to understand websites better to give them a higher ranking in search results. In the past, one needed to be a coding wizard to get the specific type of advanced code that moves the needle. The alternative was website plugins that produce a more basic, generic code that wasn't as effective. Writing the structured data manually was a way to ensure better signals were being sent to Google and other search engines about that specific business. Enter generative, more conversational AI. My firm has been leveraging ChatGPT to create advanced schema codes to boost our clients' website’s search engine visibility and rankings. This new approach has streamlined our process for generating complex structured data for clients, saving us time and pushing us closer to our goal of transforming their websites into powerful sales engines. While the process still relies heavily on human touch—requiring several rounds of testing and tweaking—the needed fixes are easier to spot, This is because they stem from assumptions that AI made, rather than locating the obscure typographical errors in written code, which can feel like searching for a needle in a haystack. If you want to discuss partnering with a dynamic marketing firm to boost your company's client attraction and conversion, let's schedule a complimentary consultation. #AIPoweredMarketing #DigitalMarketing #AIRevolution #AIRevolution #TechInnovation

I've been witnessing a growing wave of groundbreaking use cases in marketing through Generative AI. From dynamic content generation to intelligent ad reviews, and even advanced tools like AI-powered voice-overs, text-to-video synthesis, and synthetic media detection, the potential is staggering. This seismic shift is redefining how we approach creativity, efficiency, and precision in marketing. Are you harnessing this power by riding the wave or watching from the shore as it shapes the marketing landscape?

AI isn't just a buzzword—it's a new breakthrough tech tool for online businesses! 🤖 More and more companies are getting on board and discovering the power of automation and how it can save you time AND money in your business... When used the right way, AI can help you personalize that automation and scale your ability to serve and impact your audience, even without needing to create ANY new content. 🙅 With Searchie Wisdom, you can turn your existing content into an interactive AI chatbot... And the best part? Unlike ChatGPT, Searchie Wisdom is trained using your unique content and can pull answers from multiple content pieces to respond to questions instantly, just like you would. Here's how it works: 💙 Searchie Wisdom learns all your content, voice and tone, by simply uploading content to Searchie 💙 References the most important points from multiple sources in your content library 💙 Breaks it down... 💙 And transforms it into one fully referenced reply. You can easily leverage Searchie Wisdom to get your members the answers they need fast... Hands-free! Check out https://lnkd.in/eQnfNZMY to learn more about this snazzy tool and try it out for yourself! #ai #artificialintelligence #searchie #futuretech #gpt

What can companies control when they want to design AI applications for their business? All AI jargon aside, for scalable AI solutions, companies have the following options when leveraging existing Large Language Models (LLMs): 1) Develop the interface to the LLM(s) themselves or use a SaaS that has already done so. 2) Use a single LLM or multiple LLMs, mixing and matching based on their strengths. 3) Within an LLM, use a single version or multiple versions depending on the task's nature, complexity, and cost considerations. 4) For models offering the 'assistants function' (such as ChatGPT), decide whether to deploy an assistant (allowing for the upload of 'knowledge files') or not. 5) Within a version, determine settings like conversation memory, response creativity (temperature), maximum output tokens, and functions to trigger specific events or store data during the conversation. 6) Decide how users (staff, customers, prospects) will access the application, such as via web, social media messaging platforms (requiring approval procedures), phone, SMS, and email. 7) Determine the necessary connecttions to internal applicatioms such as booking, help desk, CRM, eCommerce, spreadsheets, calendars, payment systems, or API hubs (like Zapier, Make, and Pabbly). For internal system integration, you'll need an API. 8) Develop a rule based mechanism, which takes the conversation to different routes, depending on the content of the conversation with the user 9) Develop a 'broadcast' mechanism to proactively reach out via channels to users who have subscribed. 10) Design a social media response mechanism to automatically respond publicly and privately as and when people comment on social media posts or make story reply's. 11) Design an ecommerce mechanism (catalog, etc.) in case you want to keep your customer in the same channel of the conversation, including when they want to purchase online and make their payment. These are the main factors you can control. Naturally, the more options you require, the more complex and costly the development and maintenance will be. What if you could find a SaaS that offers all of the above? The AI Accelerator by dm2find provides all these capabilities on a subscription basis, affordable for organizations of any size and expertise. https://dm2find.ai/demo Photo by hannah joshua on Unsplash #llm #aimodel #anthropic #claude #gemini #openai #chatgpt #chatbot