Raj Gaurav - Performance Marketer’s Post

🚀 Wondering how much to invest during the learning phase in Meta ads? 📈 Let's decode it! 🤔 🎓 "Learning Phase" is a term you might've come across in Facebook Ad Manager. Essentially, it's the time and money Facebook's algorithm needs to figure out who it should target with your ads. This phase kicks off when you launch a new ad set and continues until it's gathered 50 optimization events. 💰 So, how do you determine your spending during this crucial phase, which ultimately affects your scaling or pausing decisions? Here's a handy rule: 📊 Take your average CPP (Cost Per Purchase) for the product and multiply it by 50. Then, divide this by the number of days of your conversion window. 💡 For instance, if your CPP stands at $15, (15 X 50) / 7 = $107 💸 Set your budget to $107 and let it work its magic, learning about your potential audience. 🙌 It's crucial to exercise patience during this phase and resist the urge to make any changes. Let Facebook do its thing and gather the necessary insights for optimized results! 🌟 #FacebookAds #DigitalMarketing #LearningPhase #MetaAds #thatdigitalgirl

Let’s be honest 😏 If your ads aren’t performing, it’s on YOU. Not the platform. It doesn’t matter if you’re using: - Google - Meta - TikTok Here’s what you need to fix 👇 Avoid these mistakes: ❌ Obsessing over every little detail ❌ Focusing too much on narrow targeting ❌ Constantly tweaking things ❌ Losing sight of the overall strategy ❌ Expecting instant results ❌ Thinking you can "set it and forget it" ❌ Playing it too safe—boring ads go unnoticed Instead, try this: ✅ Document everything you do ✅ Test multiple variations of your ads ✅ Let the algorithm do its thing ✅ Be bold, even a little quirky with your ads ✅ Think long-term—give it 1 to 2 months minimum ✅ Start broad, then narrow down based on data ✅ Make small adjustments, one at a time, to see what really works Sounds simple, right? But trust me, these are mistakes I see all the time. Get this right, and you’ll likely see a big improvement. This is how I consistently double (or more) my clients’ results. What do you think? #mediabuying #creativestrategy

Struggling to see a return on your META ads? Here are the top 3 things I see in accounts that are struggling #1 - Lack of testing: You should be launching 10-20 ad creative or headline tests per week to hit scale. These tests should be a combination of either education or entertainment + a trend. You can find what’s trending in your industry by watching videos on TikTok. #2 - Lack of offers: This is the #1 killer in ad accounts. No offer. Why would some one want your product at full price when they can get a competitors at a discount, or with a gift. You’ll lose 8/10 times if you don’t have an offer. Especially if you’re just starting out. #3 - Not Using Convincing Messaging: Your messaging is KEY, you have to use the words your prospects use. Your ads should be a trojan horse, they should convince your user to buy by educating or entertaining them. To win at META ads - Don’t just spend more. Spend with a strategy. Media buying is less relevant than ever, Business is on top again.

🚀 Effective Meta Ads Scaling Strategy 🌟 Recently, I tested a powerful strategy for scaling Meta ads, I'm excited to share it with all of you so you can achieve great results too! Strategy: This strategy is highly effective for "Advantage + Shopping Campaigns." Start by posting a product video on your Facebook page and create a two custom audience 1: "3 sec video views." 2:Purchase Audience of that Product Next, create a campaign with two ad sets: 1 ad set: Exclude the audience who watched the 3 sec video. 2 ad set: Include the audience who watched the 3 sec video views. Exclude those who have already purchased the product. Ensure that the video used in both ad sets is the same for consistency. Give it a try and I hope you achieve fantastic results as I did! 👨💼 #DigitalMarketing #LinkedInAds #MetaAds #MarketingStrategy

😃 Don't run 🏃 after the clients , lets runnnn the ads successfully😜 and the clients will surely run after you 💯🚶🏃 It's a secret of running round and round successfully 😜 RUNNN , RUNNN RUNNN game. 😂 By the way my 1st campaign completed and 2nd campaingn for my client is also on its way running successfulyالحَمْدُ ِلله with good CPC.💓 That's the power of digital Marketing. Wait for the 2nd campaign's performance overview. Will share you soon ان شاء اللہ 📌 What do you think are the best ways to run the campaign successfully ? 📌 How can you get good CPC ? Why is it high or low ? 📌 Share your valuable insights plz in the comment section. ❤ This passionate girl about Meta Ads , would love to listen from you. #Meta #metaads #metaadvertising #socialmedia #socialmediamarketing #socialmediaads #facebookadvertising #facebookads #facebookmarketing #facebookadscampaign #facebookadsmastery #facebookadsmanager

Quick Facebook Ads Tip 💡 When scaling Facebook Ad campaigns, ROAS often declines due to audience saturation, higher CPMs, and ad fatigue. 👇 Larger budgets force Facebook to target less interested users, decreasing costs and conversions. Additionally, rapid scaling disrupts the algorithm's optimization, causing performance dips. ⬇ Solution; Gradual scaling, creative testing, and monitoring ad frequency can help mitigate these effects. 💯 PS: If all else fails, try bribing the Meta Algorithm with cat videos.😹 They're universally beloved. 😻 #meta #advertising #marketing

😮 You know it's an exciting release when you get a message like this from Tom Bottomley! 1️⃣ Reservation Buying - Announced a few months ago, Google have started rolling out Reservation buying in some accounts - meaning you can start buying YouTube Mastheads directly in platform, rather than going through your Google rep. Mastheads mean that you can buy a much more prominent space on the YouTube Home feed and start driving massive reach/awareness, without having to rely on the auction system we've all come to know and "love". 2️⃣ YouTube Subscriptions and Engagements - again, a new feature that's been referenced lately, this set up allows you to link your Google Ads and YouTube accounts and set up YouTube subscriptions as a conversion action in your account. This means that you could grow your YouTube channel audience, by targeting your Video campaigns to appear in front of users who are likely to subscribe to your content - keeping you, as a brand, front of mind for those users. -- These are just a couple of the new YouTube features that are popping up in accounts, and following the announcements at Google Marketing Live this year, I expect that this is only the beginning. YouTube ads, formats and add-ons are plentiful enough as it is, but it's about to become a whole new ball game. Watch this space! #ppc #ppcchat #google #googleads #youtube #youtubeads

7 Secrets to Dominating Facebook Ads in 2024 Cracking the Meta Ads code isn’t about fancy tricks or magic formulas. It’s about strategy, persistence, and understanding the game . Want to scale like the pros? Here’s how: 🔑 Secret 1: Allocate More Budget to Ad Creatives Your ads will only be as strong as your creative. Invest in visuals that stop the scroll and deliver the message with impact. 🔑 Secret 2: Brand is Everything A great brand outlives trends. Build a brand people trust, and you’ll win in the long run. 🔑 Secret 3: Expand Your Time Horizon Rome wasn’t built in a day—and neither are successful ad campaigns. Play the long game. 🔑 Secret 4: Targeting is Less Important Than You Think The magic lies in great creative and an amazing offer. Meta’s algorithm does the rest. 🔑 Secret 5: You Can’t Outsmart Meta Stop trying to ‘hack’ the system. Work with the platform, not against it. 🔑 Secret 6: Offer an Amazing Product/Service No ad strategy can fix a bad product. Make sure what you’re offering delivers on its promise. 🔑 Secret 7: When in Doubt, Copy Proven Success Don’t reinvent the wheel. Look at what’s working and build from there. 👉 Ready to scale your business with these principles? Let’s connect and make it happen. P.S ;The best time to start was yesterday. The next best time is now. #Marketing #MetaAds #FacebookAds #BusinessGrowth #DigitalMarketing

Excited to share some Facebook monetization tips and tricks that have been game-changers for me! Whether you're a content creator, marketer, or business owner, maximizing your earnings on Facebook is key. Here are a few strategies that have worked wonders for me: 1️⃣ **Leverage Facebook Ads**: Target specific audiences, utilize retargeting, and experiment with different ad formats to maximize your ad revenue. 2️⃣ **Create Engaging Content**: Focus on producing high-quality, engaging content that resonates with your audience. This can lead to increased engagement, shares, and ultimately, more monetization opportunities. 3️⃣ **Explore Facebook Shops**: If you're selling products or services, setting up a Facebook Shop can provide an additional revenue stream. Make sure to optimize your shop for conversions and provide excellent customer service. 4️⃣ **Utilize Facebook Live**: Take advantage of Facebook Live to connect with your audience in real-time. You can monetize your live streams through donations, sponsorships, or by promoting products/services during the broadcast. 5️⃣ **Join Facebook Creator Studio**: Access valuable insights, manage your content, and explore monetization opportunities through Facebook Creator Studio. Stay updated on the latest trends and features to stay ahead of the curve. Remember, consistency and innovation are key when it comes to Facebook monetization. Keep experimenting, analyzing results, and refining your strategies to unlock even greater earning potential. #FacebookMonetization #DigitalMarketing #ContentCreation #Entrepreneurshi

🚨 Attention Performance Marketers! 🚨 Today, we've encountered a significant challenge with Facebook ads. Currently, there's a widespread outage causing ad clicks to redirect users to the Facebook login page instead of the intended destination URL since yesterday. This issue is affecting multiple brands globally and has led to a sudden drop in sales. If you see your brand ad & its not redirected this the FB Login Page this might not be the case for other users. Hence, don't assume that its sorted for your brand - the trend is not at the BRAND LEVEL - but probably at USER LEVEL. What You Can Do? 1. Inform all the clients about this global outrage & be transparent as there is nothing we can do about it until the glitch is resolved from Meta's Side. 2. Keep a check on your hourly performance after segmenting & if you see an ongoing downward trend - consider descaling the campaigns. 3. Leverage Other Channels such as Google to ensure business flow is maintained & there is no major hit due to relying on a single platform. Please share this with your network to avoid impact on your brand ROAS as well as money being burnt on Meta. #PerformanceMarketing #DigitalMarketing #FacebookAds #metaads #roas #growthmarketing