Rajendrakumar Rajguru’s Post

Part II of our mini 2-part blog post series on the state of #Curation in digital #advertising. This time we examine how we're aiming to make curation more efficient through #CLC - read more here: https://lnkd.in/euUGvkgm

How Ad Tech Is Transforming Digital Advertising And Driving Impact https://lnkd.in/gWpr6aFW #adtech #digitaladvertising #digitalmarketing #marketingstrategy #advertising #transformation #impact #innovation

Great article on DCO Adweek earlier this month. It explores the power of dynamic creative optimization (DCO) in digital advertising. DCO leverages data to create personalized ads in real time, optimizing performance through machine learning. As ad formats evolve, DCO automates the process, making it efficient and scalable. Despite challenges like signal loss, DCO remains a valuable tool for marketers. To succeed, leverage platforms with transparency and adaptability. Harness the balance between human insight and machine-led optimization for effective campaigns. #DigitalMarketing #Advertising https://lnkd.in/ea3kjZMt

One of the challenges of digital advertising is you don't have control over what content your ad is displayed next to. But imagine you pay for ads on one site, and they ran on a completely different site all together. One that has a different audience than what made you buy advertising there to begin with. That's what happened to advertisers on Forbes. I'd be livid. #digitaladvertising https://lnkd.in/gTxejV67

Major publishers want more information about how adtech companies classify websites as made-for-advertising sites. This might be relevant if you're following Google news because it's possible that the helpful content update was designed to remove made-for-advertising sites from the SERPs. But in this case, third-party adtech companies are using machine learning to classify sites as made-for-advertising and ban them from premium ad networks. It's not clear how their algorithms work but they might be similar to the ones that Google's using. It sounds like the adtech companies may be willing to share information about how these sites are classified with representatives from major broadcasters and news sites but won't share it publicly because SEOs would abuse it. #seo

“Our industry has always prided itself on reaching the right audience, with the right message, at the right time, but what’s missing in this equation is a sustainable price – performance ratio. As the industry leans into more robust measurement, we’re going to need to focus on price, and as we do, a new model will have to emerge.” Our CEO, Ray Kingman, recently shared his insights with MarketingProfs, highlighting why we've reached a critical juncture in the economics of our current advertising model. He argues that for digital advertising to thrive, funding must align with the true value proposition of each participant, rather than merely padding the margins of intermediaries. Read Ray's perspective here: https://lnkd.in/emMNWtv3 #digitaladvertising #measurement #programmatic

The beauty of online advertising has been its numbers, the analytics that appears as a 'hook' to drive the advertisers in its favour. In organisational context, this provides an opportunity for #Comms departments present ideas/facts with numbers before their higher-ups, ensuring higher approval rate. But then, none of us would have an answer if a major chunk of the ad spend is lost to unviewable content, the impressions as claimed by your agency is artificially made up, creating a question mark on the whole framework of measurement. #digital #advertising

Our latest blog is out now!! Tune in to our latest blog to learn more about the world of advertising and marketing. Uncover insights on Reddit and how brands can leverage partnerships as a contextual alternative to platform advertising! ✨ #regattanyc #partnershipmarketing https://lnkd.in/eFGp4qBn

As India’s marketing landscape undergoes rapid transformation in 2024, propelled by new challenges and opportunities, programmatic advertising stands out as a cornerstone of innovation. In response to this paradigm shift, The Trade Desk has unveiled an industry report titled “Elevating your Digital Marketing Strategy with AI.” Tejinder Gill

Taking digital advertising to new dimensions! 🚀 VICI is shifting paradigms with its revolutionary impact in the industry. A transformative approach to dynamic media and personalization, it's redefining creative optimization and user behavior in campaigns. 💥 Discover this game-changer in the link below. https://lnkd.in/guRkVw7p #DigitalAdsRevolution #EmergingTrends #Personalization #CreativeOptimization #ViciImpact 💡🎯📈🌐💼