Building @Foodvez | Technical Manager | Graphics | Web development | Marketing and outreach
Today, I’m reminded of the core principle that should drive every startup: focus on the customer and solve real problems.This timeless message resonated deeply with me during a conversation with Sandeep Deshmukh, the co-founder of ElasticRun, a company that has set a benchmark in customer-centric innovation. In the world of startups, it's easy to get caught up in flashy metrics, fundraising news, or rapid scaling. But what really sustains a business in the long run? The answer is simple: an unwavering commitment to solving real problems for real people. Sandeep shared how ElasticRun ’s journey began with a clear mission—to solve a pressing problem for lakhs of kirana store owners across India. These small, often family-run shops form the backbone of our country's retail landscape, but they face immense challenges. Limited access to a broad range of products, credit constraints, and inefficient supply chains are just a few of the hurdles they navigate daily. ElasticRun saw this gap and didn’t just build another logistics company—they built a bridge. A bridge that connected these kirana stores to a world of better supply chains, improved inventory management, and credit solutions that allowed them to compete and thrive in a rapidly changing market. By understanding the pain points of these store owners and staying committed to solving them, ElasticRun has not only transformed their businesses but also empowered them to better serve their communities. This conversation with Sandeep is a powerful reminder that the most successful companies aren’t just chasing valuations; they are solving real problems with real solutions. It’s about putting yourself in the shoes of the customer, understanding their struggles, and creating value that directly impacts their lives. As we continue to build and scale our startup, we’re more committed than ever to this customer-first approach. The lesson is clear: when you focus on the customer and solving their problems, everything else growth, success, and impact follows. Thank you, Sandeep Deshmukh, for sharing this valuable insight and for setting an inspiring example with ElasticRun. Your journey reinforces that real growth is always rooted in solving real problems. Let’s keep building, keep solving, and keep making a difference! #inspiration #entrepreneurship
Thanks for sharing Sandeep's incredible journey! Sandeep's story is a shining example of how our humble beginnings can shape our future successes. We're proud to be a part of his journey and to be making a difference in rural India.