Rahul Bakaya’s Post

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Chief Growth Officer @Property Dollar | Creating Property Ecosystem

Lead generation is what destroys sales-marketing relationships. Read more to know why. Marketers often focus on lead generation as the be-all and end-all. But here's the truth: Lead generation is just a small piece of the puzzle. It's short-term, to fill in your pipeline for next 2 quarters. It's a short-term strategy that can only take you so far. If you want long-term success, you need to think beyond lead gen. And you need to educate your sales team beyond lead gen. Marketing is not lead gen. Focus on building a strong brand, creating valuable content, and engaging with your audience. And sales can be an amazing partner in building your brand. These are the things that will drive real, sustainable growth for your business. So, don't get caught up in the lead gen trap. And destroy your relationship with sales. Think long-term, and the results will follow.

Brijesh Paleri

On-Demand Talent Strategist | Founder @ GigsNearMe | Business Transformation Leader

6mo

This is so true... I think this came from the fact that Lead Generation was a easy to identify and measure KPI than customer engagement at some point. Now we have different tools and tech to measure engagment and we should drive those. When i implemented Linkedin social selling for our Lead Prospecting teams in Asia, it was a major aha moment as we saw that nurturing relationships was not a thing at all... :)

Kuldeep Pandita

Geo Head Education Business for Australia & New Zealand at Tata Consultancy Services |CXO Advisory| P&L Leadership|

6mo

Amazing. You are so spot on Rahul!

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