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Brand Marketing | Digital Strategy

🚀 Fandoms Are Shaping the Future 🚀 Key insights from the "YouTube Trends & Fandom Report 2024": ·     Creators at the Core: 80% of fans use YouTube weekly to engage with content. ·     Fan Power: 8% of Gen Z earn from their fandom activities. 📈 ·     Tech & Creativity: AI tools are democratizing fan content creation. ·     Cultural Impact: GTA VI trailer saw 93M views; fan content hit 192M. 🌟 ·     Niche to Mainstream: YouTube turns niche fandoms into mainstream hits. ·     Engagement Matters: 74% of Gen Z love brands that engage with their interests. ·     Driving Pop Culture: 65% of Gen Z identify as creators. The future is collaborative and fan-driven. #ContentCreation #DigitalTrends #Fandom #YouTubeTrends

Ashwin Kumar

VP - Brand, PR and Influencer Marketing at 82°E | Ex - Nike |

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