Ragan Communications and PR Daily’s Post

Have you read the executive summary for our 2024 Communications Benchmark Report? Find out what communicators really think about AI + other key insights: https://lnkd.in/gNV8diGm

Ten tips for using Chat GPT in PR  PRmoment.com In the third in this series on AI, we're honing in on how industry professionals use one of the most ubiquitous AI services: ChatGPT. More Info. https://lnkd.in/gPZ4ERnY #web3#Webtribeinc#ai#chatgpt

The Page Society has just released a new report uncovering the evolving responsibilities of Chief Communications Officers in the current landscape of rising geopolitical tensions, the influence of AI, and the proliferation of mis- and disinformation. Stay informed by reading the full report at the link below. For those in Switzerland interested in learning more about Page membership, feel free to reach out to either me or Michael Willi, as co-chairs for the Page Society in this market. #corporateaffairs #pagesociety #AI #geopolitics #brandcommunications #PR #corporatecommunications #communications #consumerPR #corporateaffairs #reputation #employeeengagement #internalcommunications #leadershippositioning #thoughtleadership

Imagine the ability to duplicate, through AI, a critical decision made in your company and scale it so others could learn and benefit from it. Join us this Thursday, February 15, to explore how Karl Kuhnert, Goizueta Professor of the Practice in Organization and Management, employs AI and machine learning as powerful tools in teaching us to make better ethical decisions. Register: https://brnw.ch/21wGVNi #BusinessOverBreakfast #AI #DecisionMaking #ethics

At the Cannes Lions International Festival of Creativity, marketers gather to celebrate, learn, and gain inspiration. This year, hot topics include generative AI, sustainability, creativity, leadership, and innovation. This week at the festival, I had the pleasure of moderating the “CMOs in the Spotlight” series, sponsored by Deloitte Digital. In my interview, featured in The Wall Street Journal, I discussed how the role of the CMO is evolving, the importance of creativity and leadership, and the impact of purpose-driven marketing. #CannesLions2024 #CMO #MarketingLeadership #Creativity #Innovation #AI #Sustainability #PurposeDrivenMarketing

The best thought leadership explains, teaches, builds #trust and talks about things larger than oneself. Who did thought leadership well last week? IBM WHY? 🔹 IBM (one of my alma maters) regularly does thought leadership well, not just weekly. Its approach to #AI is to be a "responsible" AI company in an ocean of uncertainty. 🔹Content such as IBM's AI Explainability 360 toolkit https://lnkd.in/e-7uGM7M and open-source projects provide transparency and trust by teaching people and organizations to interpret AI outputs, assess bias, and communicate model behavior more effectively to non-expert stakeholders. 🔹IBM works closely with academic institutions, nonprofits, and international organizations such as the #OECD (another of my alma maters), to further ethical AI development. This strengthens IBM’s stance as a responsible entity and positions it as a respected thought leader rather than an isolated corporate player, or a devotee of unchecked innovation. In an always-on, attention-challenged world, this is the kind of thought leadership that StoryVenture LLC aims to provide for clients. Reach out @ https://lnkd.in/eaN9_jVK to learn more about how it can help you create similar successes. #thoughtleadership #artificialintelligence #teaching, #tech #technology

#gratitudepost I really appreciated these reflections from Harvard Business Review that goes over the 5 Tips for Writing Meaningful Thank-You Notes. Leaders set the temperature in the room, and authentic gratitude is a key ingredient from my perspective. People on all teams and divisions are doing meaningful work to move companies' missions forward - let's take a minute to say thank you. 1. Take time to reflect.  2. Thank those who are often forgotten. 3. Be specific.  4. Make it matter.  5. It’s never too late.

Do you still send thank-you notes? They are the perfect way to let someone know that you are thinking of them and as you´ll see in my example it is never too late! So who would you like to thank? Happy reading! #WordsMatter #BusinessEtiquette #CommunicationSkills

My colleague Peri Z. Hansen recently spoke with The Wall Street Journal to address the question: "What's Happening With the Role of the CMO?" The volatility in the CMO role is likely to continue in the near term. To be effective, CMOs should focus on revenue growth, build a wide range of capabilities, and develop expertise with new technologies such as AI. But it's not just the CMOs who need to pay attention. CIOs, Chief Digital Officers, and Chief Data Officers must also consider the CMO as one of their biggest stakeholders as they pursue their digital, AI, and data strategies. Stay ahead of the curve and read the full article here: https://bit.ly/48wZWy3 #ai #digital #marketing #leadership

Increasing volatility in the CMO role is likely to continue in the near term. To be effective, CMOs may want to focus on revenue growth, build a wide range of capabilities, and develop expertise with new technologies like AI. #marketing #leadership https://bit.ly/48wZWy3