Rafique Ahmed - Copywriter’s Post

Underrated step in writing web copy: Create an *outline.* Writing without an outline = getting into the car without Waze. How do you get to a new destination without a guide? If you skip the outline, you risk — staring at the page, wondering where to start — creating copy that doesn't logically flow — skipping critical sections or info — addressing the wrong level of awareness at the wrong part of the page — producing a Frankensteinpage that includes *every* idea and message but fails to produce a tight, compelling narrative. 😬 When you outline first, you  — know exactly which message to put where — create copy that flows intuitively from one idea to the next — include every important point, in order  — move the reader fluidly from one level of awareness to the next — produce a winning, hierarchical page that exquisitely reflects the conversation you’d have with a prospect. Curious: how do you outline? Start with a template? Blank Gdoc? Paper and pen? #michaleisik #marketing #strategy

Give your copy a Flair. Add a Trendy flair to your copy. Before you craft your copy. Research the latest News and Trends in your industry. Then pick the ones that align with your brand. Incorporate these in your copy. In your Headline, Body, and Ads. Giving your copy a Trendy flair. Gets your reader's attention. P.S. Which trend has your brand used lately in its copy? Carpe Diem! #copywritingtipXLI #trendy #nkelite

This will change the way you "write copy" forever... The most important lesson I learned in copy is from Eugene Schwartz's book, Breakthrough Advertising: "Copy isn't written. Copy is assembled." It's assembled by acquiring the necessary pieces: the market research, customer desires and product benefits. You can't make up desires and benefits out of thin air. They exist. They're just not physically tangible... I take this concept to the extreme. I'll use all the research to build the "parts" of my copy: 20 headlines, 100 bullets, 10 leads... And this gives me the opportunity to ask: "What if I use Lead A, with Headline B, Body C?" It's kinda like... a "part picker" but for copy. (This is a process I'll go through with my clients sometimes). ...allowing the possibility of all angles and parts of the copy before coming to a conclusion. This fluidity and dimensional thinking process is how we come up with unique angles and winning campaigns. What do you guys think of "crafting" vs writing copy?

Good Copy vs. Bad Copy: The Ultimate Showdown! Let’s settle this: good copy is a turning point while bad copy can sink your brand faster than a lead balloon. Here’s why you should care ↓ ↓ ↓ 𝟭. 𝗚𝗼𝗼𝗱 𝗰𝗼𝗽𝘆=𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 It draws readers in, sparks interest, and keeps them wanting more. Bad copy? It’s like a snooze button; everyone wants to hit it! 𝟮. 𝗚𝗼𝗼𝗱 𝗰𝗼𝗽𝘆=𝘁𝗿𝘂𝘀𝘁 Clear, compelling words create credibility. Bad copy? It raises red flags and leaves your audience skeptical. 𝟯. 𝗚𝗼𝗼𝗱 𝗰𝗼𝗽𝘆=𝘀𝗮𝗹𝗲𝘀 It persuades and converts. Bad copy? It’s like a leaky bucket—no matter how much you pour in, nothing stays! 𝟰. 𝗚𝗼𝗼𝗱 𝗰𝗼𝗽𝘆= 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱'𝘀 𝘃𝗼𝗶𝗰𝗲 It communicates your values and personality. Bad copy? It confuses your message and dilutes your brand identity. In the battle between good and bad copy, you want to be on the winning side! Unsure which side you're on now? I can answer all your questions about your copy. 𝗗𝗠 𝗺𝗲 "𝗰𝗼𝗽𝘆" 𝗮𝗻𝗱 𝗜'𝗹𝗹 𝗮𝘀𝘀𝗲𝘀𝘀 𝗮𝗻𝘆 𝘁𝗲𝘅𝘁 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗰𝗵𝗼𝗶𝗰𝗲📩 p.s. Do you practice writing daily?

If your copy isn't converting (It's just a bunch of ordinary words) And ordinary words? They don't do much. But if you want your words to stand out, you don't need a fantasy strategy. You just need to know the right thing your audience wants. *May be a solution to their problem. *A good emotion to connect with them. *The right word that directly speaks to them. *Showing them what your offer does. Focusing on these makes your copy better. PS - What problem do you face while creating copy? ---------- Struggling to find the right words? DM me "Copygirl" and my words will figure it out. --------- #marketing #copy #business

😓 Why Your Copy Shouldn't Try to Be Everything to Everyone Here’s the thing: your copy isn’t meant to please everyone. Trying to be everything to everyone? That’s the fastest way to become forgettable. The truth is, when you’re afraid to offend or be misunderstood, you end up writing safe, bland, and ultimately *useless* copy. It’s like putting on a pair of beige socks and calling it a fashion statement. The best copy doesn’t beg for attention—it demands it. It’s polarizing in the best way because it’s clear, bold, and unapologetically *you*. It makes the right people sit up and say, “That’s exactly what I need.” So, instead of worrying about who might not like what you write, focus on who needs to hear it. Write for them. Get into their heads, speak their language, and don’t be afraid to ruffle a few feathers along the way. Remember, the copy that resonates is the copy that wins. What’s the boldest move you’ve made in your copy? Share in the comments—I’d love to hear your stories! Hope everyone stateside has a fun-filled Labor Day weekend! #CopywritingTips #ContentMarketing #BrandMessaging #CopywritingCommunity #MarketingStrategy #DigitalMarketing #ContentCreation #FreelanceLife #B2BMarketing #CustomerEngagement #Ghostwriting

Your copy skills can be the Ferrari of persuasion, but if your product doesn't deliver, it's pointless. Sorry, but copywriters need to be a force for good. No more trash products. No more empty promises. No more losing our readers' trust. Don’t just research for great copy. Research for the good your copy can do. Be the solution.

How to write compelling website copy @wearearticulate

Every problem when writing marketing copy can be solved in one of three ways: 1. Using a template 2. Interviewing customers 3. Asking for feedback Most people do none of these.

Every problem when writing marketing copy can be solved in one of three ways: 1. Using a template 2. Interviewing customers 3. Asking for feedback Most people do none of these.