Rafael Brown’s Post

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CEO & Founder at Symbol Zero // Microsoft Regional Director

Apple is struggling with how to bring a high end XR (VR/MR) experience to the masses faster. XR's iPhone moment is far, far away. The Apple Vision Pro is trying to be a Mac, not an iPhone. Now going to $500 either means (1) a simpler VR device like PSVR2, or (2) losing massive amounts of money on price subsidization like Meta Oculus with the Quest 3. And no one else wants to lose money on hardware, except Meta. ----- The Information: "Apple Suspends Work on Next Vision Pro, Focused on Releasing Cheaper Model in Late 2025" The Information: https://lnkd.in/gkD-gXbS ----- "Apple Reportedly "Suspends" Work On Vision Pro Successor To Focus On Cheaper Headset" (David Heaney) (June 18, 2024) Apple has "suspended" work on a high-end Vision Pro successor to focus on releasing a cheaper Vision headset by the end of 2025, according to The Information. The Information's Wayne Ma and Qianer Liu report that Apple told "at least one supplier" this, according to "an employee at a manufacturer that makes key components for the Vision Pro". Starting at $3500, Apple Vision Pro is well out of reach of the vast majority of consumers and widely regarded as absurdly expensive, as well as too heavy. Ma and Liu say Apple originally planned to have two models in the Vision headset line, regular and Pro, similar to iPhones, and is still working to release the first regular model, which will have "fewer features" than Vision Pro, by the end of 2025. This regular Vision headset will still use high resolution micro-OLED displays, they report, and weigh "at least" one-third less than Vision Pro. Apple's aim is to make the headset "as affordable as a high-end iPhone", they claim. The iPhone 15 Pro starts at $1000 and the highest-end iPhone 15 Pro Max sells for $1600. As Ma previously reported, Apple is mostly hoping to achieve this via bringing down the cost of micro-OLED by bringing in new suppliers from China, BOE and SeeYA Technology. SeeYA has "so far struggled to meet Apple’s standards and the effort might fail". Many Reports Now Point To Cheaper Vision Headset Supply chain analyst Ming-Chi Kuo first reported that Apple was working on a cheaper headset a full year before Vision Pro was even revealed, with Kuo at the time also saying Apple aimed to launch it in 2025. Last year Bloomberg's Mark Gurman, reported on the existence of this cheaper headset, saying it will feature an iPhone A-series chipset instead of an M-series chipset and is "likely" to lack the EyeSight front display. The A17 Pro in the iPhone 15 Pro models is 60% as powerful as the M2's GPU, so an A18 Pro or A19 Pro might close the gap. Last year, Gurman said Apple "discussed prices ranging from $1500 to $2500". In April Gurman reiterated that Apple plans to launch a cheaper headset before a high-end Vision Pro successor, but said the company is "still flummoxed by how exactly to bring down the cost". UploadVR: https://lnkd.in/giQrAZxf #apple #avp #xr #vr #mr #extendedreality #spatialcomputing

Apple Suspends Work on Next Vision Pro, Focused on Releasing Cheaper Model in Late 2025

Apple Suspends Work on Next Vision Pro, Focused on Releasing Cheaper Model in Late 2025

theinformation.com

Rafael Brown

CEO & Founder at Symbol Zero // Microsoft Regional Director

6mo

"The company apparently wants to price the cheaper Vision headset at a price that’s in line with a high-end iPhone; Bloomberg reported in October that Apple was aiming for a price point between $1,500 and $2,500. And The Information reports that Apple has had trouble cutting costs without compromising too much on features, so this cheaper headset may not make that 2025 goal." https://www.theverge.com/2024/6/18/24181106/apple-vision-pro-team-cheaper-headset

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Chuck Nemer

Trainer of all Supply Chain Management and Circular Economy topics including Simulations and certifications

6mo

I'm a trainer in supply chain and am just craving to see a lower cost breakthrough as I've tons of ideas for teaching but the technology is just not affordable unfortunately! Not just the headset but the cost of development as well

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Samuel Alegria

Artist / Founder @ The Creative Spirit... | Creative Direction, New Media

6mo

I don’t know how many people have done a demo of these but they are actually pretty damn cool. They almost got me. It is a truly dope experience. I messed around and built a cocoon of screens around me in a sphere. The weight didn’t really bother me. The price… is what got me. I’m still thinking about financing one because it was that good. Chances are I will be purchasing the Xreal Ultra. It’s under 1,000 all in. They now are incorporating hand gestures and screen positioning. Something the previous iterations didn’t have. It’s probably a good hold out purchase until the next gen Vision Pros are released but I have to admit… the quality is nowhere near the same. Well, that remains to be seen because I have yet to try them. That’s based on my comparison of the V Pro and Xreal Pro.

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Courtney Henley

Senior Medical Editor, TV and Film Producer, Founder of The Henley Content Lab for Content Creators 45+ from underserved communities

6mo

No one is going to pay these crazy prices. $3500 was a dumb price point from the start. Because things are moving so fast in this technology these units become obsolete too fast.

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Ken Billings

Principal Consultant

6mo

Good to know!

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