Raees Sayed’s Post

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Digital Rainmaker @ Astro Leads🚀 | Probably the coolest CCTV & Security solutions @ MYDIS 📸

Have you noticed in detective shows they refer to any info on finding a suspect as a ‘lead'?🤔 Well, that's because finding a prime suspect is a lot like finding your ideal customer (ICP) 🥸 And just like Quantico, to be able to close when you do send to the right people, you have to PROFILE correctly first. So, to catch your prime suspect (ICP), what does it involve? ✅️ Understanding what keeps your ICP ticking (what do they need) ✅️ Knowing the likely places your ICP is based (location info) ✅️ Gathering what your ICP does for a living (job title varitations) ⛔️ You don't need to delve into your ICP's childhood trauma here, that's a big NO. But… the point I'm making is, you watch it everyday on TV so don't overcomplicate it. Write down these three factors and see who fits the bill. #Sales #Leadgen #prospecting

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Aamna Hussain

Product Lead | Founder @The Confident Woman UK | Podcaster

1w

Love this It just gets complicated if your suspect is named Keyser Soze though

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