What is the state of broadcast radio in U.S. vehicles today? According to Quu Inc.’s 2024 In-Vehicle Visuals Report released today, it’s pretty much ubiquitous. However, radio no longer has a monopoly as the average number of audio sources in a vehicle has risen to 6.3, per the study.
“The era of two knobs, six presets, and a CD player is in the rearview mirror,” says Fred Jacobs, who contributed analysis and commentary to the report.
Among the 100 best selling vehicles in 2023,100% are equipped with FM, and 98% have AM radio. In one of the study’s big surprises, 70% of new vehicles are equipped with HD Radio.
Radio now shares the dashboard with SiriusXM, included in 92% of vehicles surveyed, and Android Auto and Apple CarPlay, found in 98% of vehicles. In other words, these dashboard apps are as ubiquitous as AM radio and almost as ubiquitous as FM.
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