Radiant Product Development’s Post

Early in my career, one client stood out among the rest. During our product design review meetings, the CEO of the company would often quietly sit in the back of the room. On more than one occasion, he would interrupt the meeting to challenge not just our team but also the decision-makers within his own company. He insisted that we share the story behind the product design. Initially, I was taken aback by his interruption. Eager to present the latest solutions, I wasn’t prepared for the shift and view the bigger picture from a higher altitude. But over time, I realized how crucial this exercise was to the bigger picture of product development. If we couldn’t clearly and compellingly communicate the 'why' behind the design, the customer wouldn't grasp the importance of buying the product. This experience taught me an invaluable lesson: the importance of having conviction in the product story. After all, a compelling story always includes conflict followed by resolution. Is your business lacking a compelling story behind the products you deliver? Let’s connect—we’d love to show you how we enhance product design by building a powerful narrative. #Productdevelopment #Storytelling #ProductDesign #lessonslearned

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