Rachel Pinzur’s Post

Follow these style tips to ensure your copy reads like it’s coming from a communications pro. The Associated Press Stylebook is an essential tool for connecting to journalists and audiences alike. While many of these style suggestions have been in place for years, they change over time as culture does.     Mignon Fogarty, better […] The post What Grammar Girl wants you to know about AP style appeared first on PR Daily. #pr #publicrelations #bhivenectar

📝 Struggling with Press Releases? Here’s How to Make Yours Stand Out. Press releases are a key tool for media relations, but writing one that actually gets noticed can be challenging. How many times have you send out press releases without any action from the journalists? The reason is simple. Your press release was not newsworthy. Here are some tips to writing a newsworthy press release: 📌 Focus on the Headline The headline is the first thing journalists see. Make it catchy, clear, and impactful. Avoid jargon or overly promotional language. 🎯 Keep It Newsworthy Journalists want stories that matter. Make sure your press release has a clear angle and relevance to current events or trends. 🕒 Be Timely Press releases should be timely, not delayed. If your product launch is coming up, don’t wait to send the release until the day before. Pro Tip: Always include contact details for follow-ups, and don’t forget a compelling quote from a key company executive. PS: Follow me for more tips like this Purity Museo Nzuki #DaughterofDestiny #PressRelease #MediaRelations #PRwriting #Storytelling

As a writer and editor of press materials, the importance of understanding and adhering to AP Style is a must. Here’s a refresher of the do’s and don’ts from the Oxford comma to title treatment and in between. Share this with your leaders, who may not understand why or the importance of adhering to this industry standard writing style. #publicrelations #apstyle #journalism

[Workshop] Press release writing and pitching ✨ Media relations and particularly, press release pitching has always been one of Jolen's core services. Last week, we organised the “Press release writing and pitching” workshop to provide our junior account members a crash course on how a press release is created and pitched. Here're their key takeaways: 1️⃣ Use simple and complete sentences Using simple and complete sentences with clear subjects and verbs helps to keep your press release concise, accurate, and easy for journalists to understand. 2️⃣ Cite sources and make it authentic Including quotes from a spokesperson can make your press release sound more engaging and authentic. 3️⃣ Remember to fact-check When developing a press release, accurate information is a must, so make sure to triple-check all facts before including them. 4️⃣ Avoid using slangs, unpopular jargons, complicated acronyms Avoid using non-standard or informal language in a press release. Your press release will appear unprofessional, confusing to readers, and at times, disrespectful if you do so. 5️⃣ Use overly promotional language A good press release should be an objective and informative one. Avoid using personal opinions or promotional terms and try to stay as neutral as possible. Have you any other press release tips? Share with us in the comment section below 👇 #Jolen #JolenConsulting #pragency #agencylife #boutiqueagency #brandawarenesswithJolen

5 Essential Questions To Ask Before Writing a Press Release! 💡

Writing headlines is a game of both skill and chance. Some people collect coins or comic books, but Tom Corfman’s hobby is saving headlines. He’s a senior consultant with RCG, where he directs the Build Better Writers program. We have a pop quiz on writing headlines. Which headlines attracted the most readers for three opinion […] The post Can you spot the best headline? appeared first on PR Daily. #pr #publicrelations #bhivenectar

Well-written piece in Ragan Communications and PR Daily by @ThomasCorfman on the basics all comms pros need reminding of: “story structure, first sentences and unadorned prose.” The best writers make this "simple formula" look easy: 1. Details 2. An opening anecdote 3. Characters who guide the reader 4. A quote that cuts through

Does AP Style have drip? 🤷♀️ There is a reason the AP Stylebook is the most common guide for journalists and content creators. While most of the guidance remains constant, changes occur to reflect current practices and culture. I heard Mignon Fogarty — better known as “Grammar Girl” — present the latest updates to the AP Stylebook. Two topics I found most interesting were: ✅ Applying hyphens is changing. Communications teams should review and update their company style guides. ✅ Using pronouns is challenging, especially when using "they" as a singular pronoun. Be aware and use the names and pronouns provided. Casey Weldon provides a quick summary of the updates in the linked article. Enjoy the read! 📖 #corporatecommunications #marketingcommunications

📰✨ Crafting the perfect headline is both an art and a science. PR Daily offers seven quick tips to strengthen your headlines! From generating interest to guiding readers through your story, these tips will help you master the craft of headline writing: https://lnkd.in/giM4fy3d #lvpublicrelations #vegasprpro #lasvegaspr #vegaspragency #prnews #prtips #headlinewriting #strongheadline #prtactics #prprofessional #prdaily 

Underrated activity: Reading what you write, aloud. When I first started working in PR, calling reporters to pitch stories was a common practice. I worked in an open office at the time, so when I called a reporter, all of my colleagues could hear my conversation. It was initially daunting, but I came to actually LOVE doing it--I learned to keep my pitches short and clear, while steadily gaining more confidence. These days, it's rarer to speak to and pitch reporters on the phone, and sending emails makes it easier to be long-winded. So next time you're writing a pitch, read it out loud. Often, I've seen folks make edits before hitting "send." #mediarelations #corporatecommunications #publicrelations