"Your team members are your first and most important audience." This is what my colleague Linda Beltran rightly said during a podcast interview I listened to yesterday. The topic, as you probably guessed, was internal communications. Internal communications is, in my view, one of the most critical and yet often overlooked aspects of any organization. Despite its importance, so many companies fall short, leaving employees as the last ones to know about significant changes, upcoming initiatives or company news. How can a team be expected to champion a message externally if they aren’t informed or inspired internally? In my experience, employees crave transparency and authenticity. They want to feel included, valued and part of the bigger picture. When companies prioritize internal communication, they create a culture of trust and engagement—one where people understand not only what is happening, but also why it matters. It's encouraging to see public relations and marketing leaders working more closely together now, breaking down the silos that once kept them apart. But I believe we need to go a step further: PR professionals should have a seat at the table with Human Resources - not to say that some companies aren’t already doing this! When PR is integrated into HR, communication with internal teams becomes strategic and purposeful, ensuring that employees receive the right message at the right time—and in the right way. Because, after all, if we truly believe that "your team members are your first and most important audience," we need to treat them as such. How is your organization approaching internal communications? Do you think PR should be more involved in internal messaging and HR? I'd love to hear your thoughts. #InternalCommunications #PublicRelations #EmployeeEngagement #CompanyCulture #CommunicationStrategy
Spot on 🎯
Love this! Thank you Rachel Pinzur for the shout out and constant support!
Facts 👆🏾 Rachel Pinzur