Rachel Hanretty’s Post

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The Mademoiselle at Mademoiselle Macaron

10 years and 10 days ago I got the keys to the perfect shop for Mademoiselle Macaron. Five years later, closing it was one of my best business decisions. But every so often I’ll feel like not having bricks and mortar is a failure. Why? - When people ask what I do, they immediately ask if I have a shop and when I explain that I did have one but now operate exclusively online in a mix of D2C and B2B, I can see them trying to work out if that means the business isn’t doing well. We seem to place high value on businesses open to the public as a great badge of honour. But sometimes it holds businesses back? - Headlines are so often negative when it comes to businesses closing bricks and mortar retail outlets. And yes, increased rent is in fact what prompted the decision to close, but overnight we became instantly more profitable when we ran the business from the industrial unit we were already producing macarons in. It is because of our success at being able to grow without a shop that contributed towards the decision to close. - Retail and e-commerce are two very, very different businesses. I ran Mademoiselle Macaron Limited and Mademoiselle Macaron Retail Limited side by side almost as one. But it was exhausting and neither was truly flourishing as a result. - Retail staff availability. I had spent every Saturday working for years. Quite simply I wanted a life that let me live a little. You can’t make money if you don’t turn up and open the shop doors. Yet overnight our website still processes orders. Towards the end of our time in 2018, I struggled to recruit and retain retail staff. Something had shifted. The emergence of Gen Z perhaps? Or the beginnings of the effects of Brexit? I miss talking to customers, I felt like I’d grown up in that shop. I was 24 when I opened it and the shop witnessed many celebrations, tears and laughter. And now? Well it might just be that we try to meet in the middle and open a small shop front from our industrial unit. Tomorrow I’ll see the floor plan of a new space which would incorporate office, kitchen demo and a small retail space. Then I’ll need to decide, is it time to open back up again? Keen to get thoughts on this. Have any other businesses gone through this? Watch this space.

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Jo Macsween

Becoming a great leader is easier with the help of people who’ve walked in your shoes

8mo

Hi Rachel Hanretty yes, I can completely relate to this from my own experience. Macsween began as a retail butcher shop in Bruntsfield back in 1953 and as people's food shopping changed (in response to many factors inc. growth and convenience of supermarkets), we too had a tricky decision to make by the late 1980s / early 1990's. We tried doing both retail and B-B. The reality was wholesale distribution of our haggis by the early 90's was really the future and where the growth lay, however, like you, I loved the interaction with our loyal shop customers. We ended up focussing on manufacturing and wholesale distribution and came out of retail. What we did do, however, was regular events, shows etc that kept meaningful contact with both our business buyers and consumers. Ensuring you can sustain the retail offer is important, especially for your own wellbeing and also that this makes sense financially. I wonder if the space you create might be a pop up one that you create events around to suit your staffing levels and make it available for hire when you are not using it? I guess you'll need to run a few scenarios to see how different options look. Great dilemma / opportunity to share. Thanks

Tallie Hopkins

Founder @ Pip | Making it EASY to find the right therapist for you. | Enabling therapists to focus on supporting clients, not finding them. | Simplifying access to mental health support.

7mo

Love this post. I unfortunately had to close my family's chain of high street retail stores back in 2021. My team and I found it very confusing and somewhat frustrating that people were coming in to tell us how sad they were that we were closing but these people hadn't shopping with us for years. I think people feel nostalgic for bricks and mortar retail but they don't join the dots and realise that if you want them to stay then you have to consistently support them!

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Bonnie Hacking

Programme Manager, Entrepreneurship Centre ✨supporting individuals to start and grow great businesses

8mo

Rachel What an amazing journey you have had - with more to come! It was a joy to see you in the shop and to experience that little bit of Paris in Edinburgh. I loved the La tour Eiffel on the wall! I find it surprising how many nascent food entrepreneurs are so sure bricks and mortar are going to be a key part of their success. As you highlight, they are VERY expensive. For small or single item businesses, one has to sell so so many of them just to pay for the shop, not to mention the employees to serve customers! Fisher and Donaldson has a similar set up in Cupar and Combini Co is in the process of doing the same in Edinburgh. See you soon!

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Kate Jordan

Chief Medical Officer Aquatics GB // Sport & Exercise Medicine Consultant & Medical Director RU Active Sports Medicine and Rehabilitation Centre

7mo

Rachel Hanretty I have such fond memories of living round the corner from your little shop- it was so special about being able to wander in and browse your beautiful macarons in person… however it’s such a time drain for you for the advantage of such a small percentage of your customers! I say don’t do it (-: Ps hope you’re good! Xx

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Kelly Wright

Sustainable Business Advocate

8mo

Don't do it! You're making a profit and sounds like you have a good work/life balance. Running a shop as you know has many challenges. Build your brand and get into more independents. We would be more than happy to take mishapes again if you still have then x

Sheena Mason-White

I liberate coaches, healers and consultants to optimise and embody their personal brand and online presence using Human Design, the Gene Keys and Astrology I am a Liberator ~ Wise Woman ~ Person of Interest

8mo

What a great idea Rachel Hanretty do you know Sushi Selection Box in Uddingston? They have a similar set up. 💜

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Ian Barrie

Interim Commercial Legal Counsel - Heineken UK

7mo

Rachel, will always remember your pitch at RBS accelerator at the pitch comp-a hands down winner in my view. Robbed! Wishing you all the very best!

Gemma S.

LinkedIn Bottom Voice 💩 Founder of Gut Wealth® liquid supplement for people with irritable guts 🟧 Winner of Scottish EDGE ‘24 & Pathways EDGE

7mo

Great update & explanation… hope the space is a great for for your growing business!

Clark Boles - CBO Associates

lSO Standards | ESG + Net Zero Carbon Initiatives | Consultancy | SSIP | Audits | Principal Designer Duties | General HR Consultancy | Tenders | Advice + Guidance

7mo

You have a great business model which is turning a profit but l would hold off for now before opening a customer facing shop - to many unknown variables at the moment! Stick to your winning formulae for now!

Kaisie Rayner FRSA

Helping financial institutions understand sustainability & their role in the transition to a low carbon economy

8mo

Ooo Susie Anderson - you have views on this

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