Mariana Racasan’s Post

I met two amazing product marketers last week. We connected through LinkedIn. What began with comments on each other’s posts evolved into meaningful, face-to-face discussions that brought fresh perspectives and shared challenges into the spotlight. Tanwistha Gope and Kushal Khandelwal 😎 ---- Among many enlightening topics, one question stood out: "Why share our experiences on LinkedIn when it feels like everyone else is doing the same?" 📊 Think about this: ↳ Out of over 900 million LinkedIn users, only 3 million post content regularly. ↳ That’s less than 1% actively sharing and creating content. ↳ The field is wide open! Sharing your insights here doesn’t just add to the noise—it makes a real difference. 🌱 Here’s why it matters: ↳ Many people silently seek guidance. ↳ They reach out privately, hungry for advice. ↳ We've struggled during my transition to Product Marketing Manager. ↳ Shared knowledge can be invaluable. 💡 The Powerful Conclusion: ↳ We unanimously agreed that sharing our lessons learned is crucial. ↳ If our experiences help even one person, or guide a startup to better leverage product marketing, then our efforts are worth it. ↳ We never know whose life or business we might change with a single post. Whether you're a seasoned marketer or someone just stepping into this world, your voice has immense power. Let's use it to foster a community of learning and growth. Agree? #ProductMarketing #CareerTransition #LinkedIn #KnowledgeSharing #PMM

Like Yi Lin Pei shares - "The best product marketers know more than just product marketing". Its so true. As someone, who pivoted a while back from Brand strategy & product innovation myself, a typical product marketeer understands content creation, growth metrics and customer lifecycle journeys as much as they know positioning and GTM itself. So if you are leaning into an adjacent area, go ahead, expand your skill-set, dig deeper & look at users from a different perspective. Read below for more. #growthmarketing #productmarketing #marketing

We found this post so relatable because it isn’t just for product marketers. Every marketer should constantly learn new marketing skills to stay relevant in this field. A great way to start as Daniel Orubo mentioned in our book, “Inside The Marketers Room”, is to consume as much content as you can in various formats. You’ll get inspired to fuel your work. Next, do smart work like Pavithra Sekar taught us. There’s a new tool every day designed to make your job more efficient and give you high-quality work. Don’t be stuck in the 20th century. 😉

Tbh, I do hope the formalization of some elements of corporate marketing efforts like working on product messaging and GTM strategies are recognized as real concepts as opposed to just winging it into the supposed bucket of “marketing” activities (I’ve been a culprit of this too!). Do you ever find yourself liason-ing between departments and enabling cross-functional teams with design, messaging or communicating an overall GTM strategy without it ever really being in your “job description”. Maybe you weren’t even sure ‘product marketing’ is what you were doing. Is that what you were hired for? Tbh, it often feels like an organic next step once you have a concrete product or service that needs to “get out there”. But a formal course on this really helps organize otherwise ad-hoc initiatives and planning techniques. It takes a lot to make something ‘market ready’ and the clearer you are on the elements, the stronger your launch and impact can be. Thanks Jon Chang, this was super helpful. https://lnkd.in/dsnG4fHb #ProductMarketing #LinkedInLearning

Product Marketing has evolved: From speed and feeds to storytelling!💥 Are you ready for the next revolution? Let's dive in!👇 Then: - Speeds and feeds ruled. - LinkedIn? Not on the radar. - Product launches took years. - Team silos were the norm. - Analysis trumped creativity. Now: - It's about storytelling. - LinkedIn evangelism matters. - We ship quarterly. - Collaboration is key. - Creativity meets analysis. Reinvent or fade out. The future of PMM? It will redefine marketing in the coming decade. Follow me and hit🔔for daily tips on PMM. Repost♻️to spread the PMM knowledge. P.S. Looking to transition into the new way of Product Marketing? DM me.

Product marketing belongs with whomever understands it the most in the organization. In some cases, that might be product. In others, that's marketing. In others, maybe strategy. Depending on the size of the company, maybe the CEO. Regardless of where they report though, every PMM's charter should be to have: Unparalleled understanding of the customer. Unparalleled understanding of the market. Unparalleled understanding of the product. And then spend sufficient time in their role educating everyone about how PMM can have a significant impact on marketing, product, sales and saves.

7 years of product marketing learnings in under 10 minutes. These lessons are from scaling new consumer products at Google and Meta to 500M+ users. Naiomi Eliason: "I led product marketing on a number of consumer products including Google Assistant & Facebook Portal. In each of the roles I had, the product was in the 0 to 1 stage and I joined brand new or newly formed teams wearing almost every marketing hat helping to define early product strategy, target audience, positioning and adoption." A peak at what's inside: 1 → World class marketing begins with world class insights 2 → The best product marketers obsess over product 3 → Powerful storytelling is an essential ingredient for breakthrough with users and press 4 → Having high agency (aka an owner mindset) will multiply your impact 5 → Data drives clarity. Seek it. Understand it. Leverage it. 6 → Credibility and trust with product counterparts matter. Prioritize it and build it. 7 → To be a better product marketer, be a better writer https://lnkd.in/gT89jEmi

Product marketers often face challenges that feel isolated, yet they thrive when part of a supportive community. I recently came across an article that shines a light on the best product marketing communities for 2024, and it made me reflect on my own journey. I remember when I first entered the product marketing field, feeling somewhat lost and eager to connect with others who shared the same struggles. It was through joining a few communities that I really began to learn the ropes. These spaces allowed me to ask questions, share my experiences, and ultimately grow alongside other passionate professionals. The real value of these communities lies in the collaboration and shared knowledge. Whether it's about crafting a go-to-market strategy or executing a product launch, having a network of like-minded individuals is invaluable. If you're in product marketing and haven't tapped into these resources yet, it's time to explore. What has been your experience with professional communities? Share your thoughts! https://lnkd.in/gKVBN_Wm

The "reality" of a successful transition into product marketing. What people think: ➡️ Start young. ➡️ Have a huge network. ➡️ Take all the product marketing courses. ➡️ Be super technical. ➡️ Get an MBA. What It actually is: ✅ Start now. ✅ Build relationships & get help. ✅ Identify your transferable skills. ✅ Highlight your PMM ‘experience’ on your resume and LinkedIn. ✅ Have a plan. ✅ Don’t give up. It’s so easy to strike ourselves out before we’ve really gone up to bat. ❌ Stop focusing on what you don’t have ✅ Start crafting a plan P.S. How’s your pivot going? Let me know in the chat. 👇 _____ Hi, I'm Katie! 👋 I'm on a mission to help 100 people pivot into product marketing. DM me to find out how.