R N DUBEY’s Post

Today’s ‘Ask Me Anything’ response is to Rochelle Schwartz, who asked, “How do you recognize a breakthrough brand and market offering?” An amazing new market offering will usually make you ask yourself, “why didn’t I think of that?"🙄 I find that the best products often emerge from needs we have in our own lives that are not sufficiently being met by the current competition. Similarly, how inclined you feel to adopt a product into your own life is usually a good first indicator of a bigger market opportunity. Then that offering needs to be able to demonstrate that it’s better the competition and why. Brands that people fall in love with are authentic and true to themselves. They have clear guardrails surrounding who they are, what kind of products they make, and the values they stand for. They typically have equally amazing leaders behind them. #askmeanything

Success in business isn’t just about numbers on a chart or closing deals. It’s about consistency, building relationships, and learning from every challenge along the way. Whether you're expanding into new markets or improving daily operations, the key is to remain focused on long-term growth while staying adaptable to immediate changes. I've learned that persistence, a positive mindset, and strong collaboration are the cornerstones of sustained success in any field. Let's continue pushing boundaries, embracing innovation, and supporting one another in achieving new milestones. #businessgrowth #leadership #teamwork #innovation #salesstrategy #FMCG

Random thought Worth to share 🤔💬 Within every challenge lies great opportunity. It's not enough to be the best of the best. You have to be perceived as the only ones who do what you do. Building a great company and fulfilling brand is about creating a monopoly of one. Your focus should be on creating something so unique that it can't be duplicated. When you're focused on being better, you're playing someone else's game. When you're focused on being different, you're playing your own game. The essence of strategy is choosing what not to do. The true price of leadership is the willingness to place bets that others won't, to risk failure, and to surmount the eventual disappointments. Innovation distinguishes between a leader and a follower. The most important things are the hardest to say. The common question that gets asked in business is, 'why?' That's a good question, but an even better question is, 'WHY NOT?’ As one of the Key leaders who built ZODE_SA from scratch 💙 This quote has been crucial for me in standing out in a crowded landscape and forging ZODE_SA path to success. It has taught me the importance of differentiation, strategic focus, and the courage to take risks and innovate. Most importantly, it has reinforced the value of asking the right questions and challenging conventional wisdom in order to create something truly unique and impactful. #ecommerce #marketplaces #strategy #innovation #leadership #zode

Innovation isn’t just a buzzword; it’s the secret sauce that separates leaders from followers—and the MVP who knows where the coffee is brewed ☕️✨. Whether it’s thinking outside the box or just thinking with caffeine in hand, the key is to keep pushing boundaries and brewing up fresh ideas. Who’s leading your industry? Hint: It could be you. 🚀 Brewing some MAGIC today...Kim✨ -- #InnovationNation #LeadershipGoals #CreativeThinking #CoffeePowered #MarketingMindset innovation, leadership, creativity, coffee, marketing

In conversation with a #CEO, we talked about how companies compete & win in the market. #Strategy of a Company !! Which essentially is a choice of what to do and not to do & it depends on many factors such as - at what stage of evolution you are in your industry, the size & capacity of team, product market fit, distribution size & scale, brand recognition & power, cost competitiveness, brand & product differentiation, most importantly Value Creation as seen by the customers. #Organisations go about managing the day to day operations without forming a proper STRATEGY or building an execution capacity. Essentially going in circles & concerned about lack of growth or low growth in the market. As a CEO one has to THINK hard through the Strategy PRISM of what the Real Opportunity, what is the True Potential of the Organisation and how to build it. Management of Routines is Not a Growth STRATEGY it’s Survival. For Businesses to #GROW SUSTAINABLY you need an Execution oriented Strategy. Shehzad Ahmad Jaz Syed Rashid Asif Nawab #leadership #foodandbeverages #organisationaldevelopment #gcc

In my journey in brand consultancy, I’ve come across visionary leaders with truly exceptional products—ideas that could dominate markets and change industries. Yet, many of these products don’t reach their potential. Why? Lack of effective promotion. In today’s competitive service industry, having a great product isn’t enough. If you don’t actively market your innovation, someone with deeper pockets and a louder voice will come along, replicate it, and capture the market. Promotion isn’t just a supporting act; it’s a cornerstone of success. To truly own your idea, you need to own its story and its reach. #BrandManagement #MarketingStrategy #InnovationLeadership

💡 Leadership & Innovation: The Pillars of a Strong Brand 💡 In today's competitive landscape, strong brands aren’t just built—they’re led and innovated. Leadership and innovation go hand in hand, driving brands to not only succeed but to stand out. Here’s how these two elements shape and reflect in a brand: Visionary Leadership 👁️: Great leaders set a clear vision, guiding their brand’s direction and inspiring trust. It’s their vision that aligns every action with the brand’s core values. Innovation as a Growth Engine 🔧: Innovation keeps your brand ahead. By embracing new ideas and technologies, your brand stays relevant, adapts, and leads in its industry. The Power of Both 🤝: When leadership and innovation combine, they build trust and loyalty. People are drawn to brands that lead purposefully and aren’t afraid to evolve. Lead, Innovate, and Elevate 🚀 Your brand’s strength lies in your ability to lead with vision and innovate with courage. These aren't just keys to success, but a brand's long-lasting legacy. #GenZTea #LeadWithInnovation #BrandLeadership #InnovateToElevate

When it comes to driving new product trial rates and corresponding success rates, you have 3 distinct strategic options: Be Bold & Brave! 🚀 Major points of difference generate above-average trial rates. You can succeed by being dramatically different or by offering low prices with little uniqueness. The key is to ensure the uniqueness is big enough to warrant a change in consumer behavior. Spend! Spend! Spend! 💸 More money equals more trials. Higher advertising spend, better distribution, and lower prices directly correlate with increased trial rates. Balancing investment with long-term returns is crucial for this strategy. The Original Wal-Mart Strategy 🛒 Attack markets with less competition. Products introduced in categories with fewer brands, lower advertising, and less competitive reactions perform better. This strategy focuses on smaller markets first, scaling up once established. As a leader, choosing the right strategy involves evaluating your organization's strengths, resources, and long-term goals. What strategy resonates most with your approach? #Innovation #MarketingStrategy #ProductDevelopment #BusinessGrowth #Leadership

Did you know everyone is in sales? 🤔 Whether you're convincing your friends to try your favorite restaurant, negotiating a raise, or sharing your latest project with your boss—you're selling. Selling isn’t just about products or services; it’s about ideas, influence, and creating impact in every conversation. 💡 The next time you think, "I’m not in sales," ask yourself: How are you already using these skills in your daily life? You might be surprised at how much selling you’re already doing without even realizing it. What are your thoughts on this? I'd love to hear them! 💬 #SalesSkills #Influence #EverydaySales #Leadership #BusinessMindset #SellingWithoutSelling #CommunicationSkills #SalesTips #PersonalGrowth #SalesMindset #InfluenceMatters

Embracing Growth in Sales Growth isn’t always a straight line, and that’s true whether you’re scaling a business, developing a team, or expanding your market share in the FMCG industry. The key is to recognize that each path – whether it’s steep and unpredictable, slow and steady, or full of ups and downs – is still growth. In FMCG sales and marketing, you’ll face various challenges: fluctuating markets, evolving consumer behavior, and competitive landscapes. But like the image below shows, every form of progress matters. The ultimate goal is to keep moving forward, stay adaptable, and trust the process. Let’s keep pushing boundaries and celebrate every step in our journey! #FMCG #SalesGrowth #Marketing #Leadership #GrowthMindset #SalesSuccess #BusinessDevelopment #MarketExpansion #TeamBuilding #Adaptability #Innovation #ContinuousImprovement #ConsumerGoods #SalesStrategy