Have you heard of Pay-Per-Click (PPC) advertising? 🚀 Imagine paying only when someone clicks on your ad. It’s like paying for a taxi—you only pay for the distance traveled. For nonprofits and organizations, PPC can be a game-changer. It helps you: ✅ Reach new audiences ✅ Drive meaningful traffic to your website ✅ Maximize impact while staying cost-efficient Think of it as bidding on keywords that truly matter for your cause—like Google Ads. Every click takes you one step closer to creating a meaningful connection. Are you making the most of PPC to drive your mission forward? Let’s turn clicks into impact! #DigitalMarketing #PPC #NonProfitMarketing #GoogleAds #FundraisingTools #OnlineAdvertising #quokkaforgood #nonprofitmarketing #aiinnonprofit #charity #nonprofitorganizations #npomarketing #marketingagency #nonprofitmarketingagency
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🚨 🚨 Google Ad Grant Update 🚨 🚨 If you or anyone you know has a Google Ad Grant for their non-profit ($10k/mo. in Google Ads) make sure to let them know of one of the first changes/updates to Google Ad Grants in a while. Most Google Ad Grant accounts now have access to the Performance Max Campaign types. For anyone who doesn't know this is the "AI-assisted" Google campaign type in Google Ads that was previously only available in paid accounts. It is slowly being rolled out to Google Ad Grant accounts and we are starting to see it in most (but not all) of the accounts that we are managing at Akron Web. Test it out against your search campaigns (previously the only option in Google Ad Grant accounts) and let us know if you see a lift in performance. #Googleads #Googleadgrants #Nonprofit #501c3 #pmax #SEM
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✔️ Cheaper than paid ads ✔️ Faster than SEO ✔️ Like an SEO extension ✔️ Free clicks and ads ✔️ Send people to top and middle of the funnel for free ✔️ Must-do for nonprofit marketing strategy What are we talking about here? Answer: Google Ad Grant and Microsoft Ad Grant, where nonprofits can get up to $13k in free ad spend! Learn More: https://lnkd.in/drbgq_cW Featuring: - Grant Hensel, Founder and CEO of Nonprofit Megaphone - John M. Bertino, CEO of The Agency Guide #NonprofitMarketing #FundraisingTips #SocialImpact #NonprofitGrowth #CharityMarketing #DonorEngagement #CauseMarketing #DigitalFundraising #NonprofitStrategy #MarketingForGood
SEO vs. Paid Ads vs. Google Ad Grant for Nonprofit Marketing
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🔎 Seeking creative and effective marketing solutions? Follow us for cutting-edge marketing ideas, strategies, and tips. Let’s grow your business together with a holistic approach! ➡️ Discover the impact of innovative marketing. The Social Swipe, the first interactive billboard to accept credit cards, made donating effortless and engaging. A credit card swipe donated 2 euros to MISEREOR, triggering an interactive experience where a slice of bread was cut from a loaf, showing that the donation provided a daily meal for a family in Peru. This groundbreaking campaign ran in 2014. ➡️ Need a stunning website that converts? ➡️ Want to grow your business with Paid ads? ➡️ DM us, and let’s elevate your business with a performance marketing strategy! At www.mecworkshop.com, we understand that performance marketing is a journey – a path to purchase where every step matters. You can't just focus on one aspect and ignore the others. It’s about creating a seamless funnel from awareness to conversion. All rights and credits reserved to the respective owner(s) DM for Credits/Removal #TheSocialSwipe #Peru #CreativeAds #Marketing #CreativeAdvertising #Donate #OutdoorAdvertising #mecworkshop #creativeagemcy #performance #PerformanceMarketing #DigitalMarketing #BusinessGrowth
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Read our latest Case Study: the Christian Women’s Blogger campaign to spread the love for the 'You Are Loved Collection' from WARNER PRESS. 🌟 Through engaging product reviews and an amazing giveaway campaign, we're thrilled to boost awareness, generate SEO value, collect leads, and ultimately drive sales. Read the case study here: https://lnkd.in/dKVCPpEj #christianpublishing #christianauthors #christianauthor #christianwriters #causemarketing #socialimpact #digitalmarketing #socialmediamarketing #onlinefundraising #charitysupport #nonprofitleader #nonprofitmarketing #nonprofit #nonprofitorganization #nonprofitlife #marketingagencies #socialmarketing #socialmediamarketing #marketing #digitalmarketing #pr #publicrelationsagency #publicrelations #moviemarketing #filmmarketing #filmpromotion #adagency #advertising #advertisingagency
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💡 5 Things You Didn’t Know About Google Ad Grants If you’re a nonprofit, you might already be familiar with Google Ad Grants, but here are five important details that can help you maximize its potential: 1️⃣ Daily Budget: You get a daily budget of $329 USD, which totals up to $10,000 USD per month. That’s a significant resource for driving awareness and engagement. 2️⃣ Cost-Per-Click (CPC): With a maximum CPC limit of $2.00 USD for manual bidding, optimizing your keywords is essential to get the most out of each click. 3️⃣ Click-Through Rate (CTR): To maintain eligibility, you must keep a 5% CTR each month. This means your ads need to be not just visible but also highly relevant and compelling. 4️⃣ Conversion Tracking: Tracking is crucial! Whether it’s newsletter sign-ups, donations, or form submissions, knowing what actions users take after clicking your ad can help you refine and improve your campaigns. 5️⃣ Text-Based Ads Only: The grant covers text-based ads, so selecting the right keywords is even more important. With no visuals to rely on, your words need to do all the heavy lifting. #NonprofitMarketing #GoogleAdGrants #Fundraising #NonprofitTips #MarketingStrategy
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Raise more #funds and reach a wider #audience effortlessly! ✨ Non-profits, imagine running your ads absolutely for #FREE! 😯 With Google Ad Grants, it's possible. Get up to $10,000 USD per month for free Google Ads advertising. 🆓 Let us help your organization connect with Google Ad Grants. 🤝 #CharityImpact #Support #EmpowerNonprofits
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Read our latest Case Study: the Christian Women’s Blogger campaign to spread the love for the 'You Are Loved Collection' from WARNER PRESS. 🌟 Through engaging product reviews and an amazing giveaway campaign, we're thrilled to boost awareness, generate SEO value, collect leads, and ultimately drive sales. Read the case study here: https://lnkd.in/gPiGaEie #christianpublishing #christianauthors #christianauthor #christianwriters #causemarketing #socialimpact #digitalmarketing #socialmediamarketing #onlinefundraising #charitysupport #nonprofitleader #nonprofitmarketing #nonprofit #nonprofitorganization #nonprofitlife #marketingagencies #socialmarketing #socialmediamarketing #marketing #digitalmarketing #pr #publicrelationsagency #publicrelations #moviemarketing #filmmarketing #filmpromotion #adagency #advertising #advertisingagency
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How do #nonprofits leverage the power of #digital to build on their #brand #awareness? If you are a marketing lead at a non-profit organization and have been struggling to improve your digital presence, look no further than Madavi Agency. Some leading #insights for you to know : - Did you know that 94% of donors are influenced by their first impression of a website? - 22% of nonprofit website traffic comes from emails. Find this interesting? Have a look at the breakdown we have prepared below. #nonprofit #marketing #seo
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Let's make Google Ads simpler for charities. Running both Google Grants and paid ads? Here's what most charities get wrong: 1. Running campaigns without clear goals 2. Not using the full $10K monthly grant 3. Missing clear conversion tracking The truth about Google Ads audits: 1. They find gaps in tracking systems 2. They align ads with charity missions 3. They show where money goes unused What this means for your charity: 1. More donations from existing budgets 2. Higher return on every dollar spent 3. Better data on what works Real impact comes from knowing exactly what's happening in your accounts. Stop wondering if your ads work. Stop guessing about performance. Stop leaving grant money on the table. Want your Google Ads to create real change? Start with an audit. See what's working. Fix what isn't. Because every dollar counts when it comes to your cause. And every improvement means more people helped. Let's make your Google Ads work better today. #GoogleGrants #CharityMarketing #NonprofitAds I'm Jimmy - I run The Boring Agency 😎 I'm now available for comprehensive, one-off audits of your Google Ads. Follow the link in the comments or check out my profile to Ask Me About Google Ads Audits.
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A marketing channel is a formalized way for your #nonprofit to attract and convert new donors. Here are some practical and effective examples... 1️⃣ Warm Outreach: Reaching out to people who are aware of your organization 2️⃣ Posting Content: Creating content to make people aware of your organization 3️⃣ Cold Outreach: Reaching out to people who are NOT aware of your organization 4️⃣ Paid Advertising: Paying for ad spots to make people aware of your organization And that’s it. There are only four channels to leverage to make people aware of your organization. 🌟 Need help determining your primary marketing channel? Talk with one of our team members to see how a Nonprofit Marketing Strategy Session can help you and your team. Let's talk: https://lnkd.in/gkzBtAF #nonprofitmarketing #nonprofitstrategy
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