Quest Mindshare’s Post

Not all synthetic data is created equal. From statistical modeling that amplifies your existing data to digital personas built from LLMs, to hybrid approaches combining both - understanding the differences is crucial for market researchers. At Quest Mindshare, we're testing these methodologies to understand their impact on data quality and research outcomes. Read more about the three types of synthetic data and what they mean for your research: https://bit.ly/3VzPnGW #questmindshare #b2b #datacollection #onlineresearch #consumerdata

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