Where does the travel industry stand as 2024 comes to a close? ✈️ The answer isn’t straightforward - but that’s not a bad thing. The industry’s key players prioritise agility and long-term strategies to meet and predict evolving market needs. One thing remains clear: technology investments are unwavering, acting as the guiding force in navigating through market changes. The key challenge? How quickly they can adapt to new realities and market demands - adjusting their business and tech solutions accordingly. So, where are they placing their tech bets? 🟢 IT spending in travel is going strong. 91% of travel companies expected ‘moderate to aggressive’ increases in IT investments for 2024 (Amadeus survey). 🟢 Airlines, flight search engines, and hotel chains are already leveraging new tech to cut costs, streamline workflows, and improve the traveler experience. The big questions: 🟣 How do you manage rising costs without overblowing your budget? 🟣 Which technologies will meet evolving customer needs in 2025 and beyond? From NDC (New Distribution Capability) to data analytics for dynamic pricing, quick and strategic adaptation will define the next success stories in travel. 📖 Read more in Oksana Dyachyshyn latest article for inspiring examples and a glimpse into what’s next for travel tech: https://lnkd.in/dNv7fgGM #TravelIndustry #DigitalTransformation #TravelTech #Innovation
