Purple Cow | eCommerce & Digital Marketing’s Post

India's Social Media Influencers: A Regulatory Framework in Progress Did you know that India is working on a regulatory framework to hold social media influencers accountable for their claims? This is a big deal for advertisers who want to ensure that their messages are reaching consumers in a responsible and transparent way. The current lack of regulation has led to an uneven playing field for advertisers, making it difficult to compete with traditional media outlets. This can result in uninformed consumer decision making, as influencers may not be conducting due diligence on the products or services they promote. A robust regulatory framework would help to promote accountability and transparency in the social media influencer space. This would be a win-win for both advertisers and consumers! Want to stay ahead of the curve in eCommerce and digital marketing? Visit our website to learn more about our services and how we can help you succeed. Website: <https://lnkd.in/gs9XuDnX> Email ID: [email protected] Mobile: +1 (914) 977 5459 #MUB #PCIS #PurpleCowServices #PurpleCow #eCommerce #DigitalMarketing #SocialMediaInfluencers #RegulatoryFramework #Accountability #Transparency #Advertising #ConsumerProtection #InfluencerMarketing #MarketingStrategy #DigitalMarketingAgency

Today, I dove into some fascinating articles on social media influencer agreements, and what really stood out were the ASCI guidelines in India. Social media has revolutionized advertising, and influencers are leading the charge. But with great reach comes great responsibility! The Advertising Standards Council of India (ASCI) has set clear rules to ensure transparency and protect consumers. Here are the must-knows: ✅ Mandatory Disclosures: Influencers must clearly label sponsored content—think #ad, #sponsored, or #collab. No hidden promotions! ✅ Material Connection: Got paid? Received freebies or discounts? Disclose it! Transparency builds trust. ✅ Due Diligence: Before endorsing, influencers must verify product claims to avoid misleading their audience. These guidelines don’t just protect consumers—they elevate credibility for both influencers and brands. As influencer marketing grows, knowing and applying these rules isn’t just important; it’s essential for long-term success. Have you faced challenges navigating these guidelines? Let's discuss! #InfluencerMarketing #Influencers #SocialMediaLaw #ASCI 

Digital influencers have become an integral part of campaign media plans. Their endorsements can influence consumer behavior and purchasing decisions, ultimately driving sales for the brands they partner with. I am participating in the India Influencer Conclave 2024 as a panelist, discussing the topic of - Burning Underrated Opportunities – Vernacular and Loyalty. I am looking forward to sharing my insights on how businesses can tap into the potential of vernacular languages and cultivate customer loyalty. Looking forward to connecting with fellow industry professionals at this event! #InfluencerMarketing #DigitalInfluencers #IndiaInfluencerConclave2024 iCubesWire

🚀 Unlocking Growth: The Power of Social Media and Influencers for Emerging Brands 🚀 In the fast-paced world of burgeoning brands, one question frequently arises: Is investing in social media promotions and influencer activities essential at an early stage? For ambitious brands, particularly those targeting the dynamic Gen Z audience, the answer is a resounding yes. Consider this: In India alone, there exists a staggering demographic of over 100 million Gen Z individuals, with over 95% of them owning a mobile device. When it comes to shopping behavior, the numbers speak volumes: 73% of Gen Z shoppers prefer to make purchases via mobile devices, while a staggering 83% rely on social media to inform their purchase decisions. In light of such compelling statistics, the significance of innovative social media marketing strategies and influencer collaborations cannot be overstated. By harnessing the power of social media and influencers, brands can not only bolster their direct-to-consumer (D2C) efforts but also fuel growth on third-party marketplaces. #ecommerce #genZ #socialmediamarketing #influencermarketing #India

🚀 Unlocking Growth: The Power of Social Media and Influencers for Emerging Brands 🚀 In the fast-paced world of burgeoning brands, one question frequently arises: Is investing in social media promotions and influencer activities essential at an early stage? For ambitious brands, particularly those targeting the dynamic Gen Z audience, the answer is a resounding yes. Consider this: In India alone, there exists a staggering demographic of over 100 million Gen Z individuals, with over 95% of them owning a mobile device. When it comes to shopping behavior, the numbers speak volumes: 73% of Gen Z shoppers prefer to make purchases via mobile devices, while a staggering 83% rely on social media to inform their purchase decisions. In light of such compelling statistics, the significance of innovative social media marketing strategies and influencer collaborations cannot be overstated. By harnessing the power of social media and influencers, brands can not only bolster their direct-to-consumer (D2C) efforts but also fuel growth on third-party marketplaces. #ecommerce #genZ #socialmediamarketing #influencermarketing #India

Festive vibes = Big opportunities for brands in Singapore! 🎉 Did you know that 80% of Singaporean shoppers plan their festive purchases well in advance? And that 52% turn to social media for inspiration during this time? This makes influencers the ultimate bridge between your brand and your customers during the festive season. In our latest article, we unpack how influencers can unlock sales for your brand, from building excitement to driving purchase decisions. Swipe through this carousel for the highlights, and discover: ✅ Why authenticity beats hard-sell strategies ✅ How to align your campaigns with festive emotions ✅ Key influencer strategies to stand out Ready to supercharge your holiday campaigns? ✨ Don’t miss out on the full article here: https://lnkd.in/gXV5mQA6 Let’s make this festive season your most successful yet! #InfluencerMarketing #FestiveCampaigns #SingaporeBrands #Marketing #HolidayMarketing #Partipost

Micro, small and medium enterprises (MSMEs) are partnering with influencers to promote their brands. In fact, some brands have even expanded their budgets for the same by 3X to 4X to reach target consumers, the report says. What’s driving this trend? Influencer marketing is essential for MSMEs as it helps in brand-building and is cost-effective and targeted, says Anil Bharadwaj, secretary general of the industry association, Federation of Indian Micro and Small & Medium Enterprises. On the other hand, Dhruv Verma, co-founder of Rize, a health and wellness-lifestyle brand, believes that traditional marketing is only good for brand building, and not sales. Meanwhile, the demand for regional influencers is also rising as brands target newer audiences. India's creator economy is projected to reach ₹3,375 crore in 2026, from ₹2,344 crore in 2024 and regional influencers will be a huge part of this growth, the report adds. Follow @busibeez to get to know more interesting business news around you. #busibeez #businessnews #msme #influencermarketing

This recent article/ report that was released last week has definitely got us all thinking as marketers or even as agencies who have been doing work in #digitalmarketing The share of Influencer marketing has only been growing in the last decade and especially through the pandemic even a small run business of a home baker running a business on #socialmedia and using platforms like Facebook Instagram and more often dabbles and uses and influencer to boost his/ her business Glad we don’t have a TikTok around now and the influencers that has grown there too to deal with this level of fake influencers This report has been released in a time of the largest democratic elections, hundreds of #advertising campaigns on with the IPL and with tons of influencers, so it’s got many weary and in discussions with their partners/ agencies I’m sure as an industry we’d like to understand and know more of this report from KlugKlug Kalyan Kumar and shed your thoughts on this one 👇

Retailers and eCommerce businesses are often the trailblazers when it comes to adopting new technologies and rolling out innovative new use cases. In our latest Global #Messaging Trends report we’ve seen that brands targeting the teen & young adult market are leading the way in adopting chat apps and social media as sales channels and working with influencers to exponentially extend the reach of their campaigns. Some of the latest #trends we’ve identified are: Click-to-chat ads, End-to-end chat journey, Virtual assistant, and In-app delivery tracking. Learn more in Infobip’s full report: https://lnkd.in/gPE_JftZ #Retail #eCommerce #MessagingTrends

Global Business Influencers (GBI) have an international mindset and these perspectives are mirrored in their media preferences. Staying aware of international business is the second highest driver globally, just after trustworthiness, for deciding which brands to consume business news from. Discover how GBI rank your media brand on international business news and how to reach this key audience here: https://lnkd.in/e8yTEGGi #GBI #Businessleaders #B2B