Aditi Puri Batra’s Post

Forrester B2B Marketing Predictions 2025 events across Delhi, Mumbai and Bangalore saw record participation and insightful discussions with CMOs and key marketing and technology leaders. In summary, the predictions I shared highlighted the emerging trends and factors set to shape the future of B2B marketing in 2025, namely the challenges of organizational restructuring, the transformative impact of GenAI on B2B buying, and the integration of AI coworkers in marketing teams. The blog post below shares these insights in greater detail. Happy to chat and listen to your experiences. Please feel free to DM. Forrester #Predictions #B2B #Marketing #GenAI #CMO #CMOInsights #Pedictions2025

B2B has evolved, and it's time to abandon the antique marketing methods. Welcome to B2B 2.0 - let me guide you through it. ↴ Here’s what’s changed ⚡️: Separate teams for sales/marketing etc → 1 core GTM team Manual → Automated in executing processes Talking abt product → Talking abt ROI for business Long term → Short term in Planning Outbound → Inbound (Controversial, lemme explain below) Activity focused → Outcome focus Omnichannel → 1 target channel where ICP hangs out Spray & pray → Personalised targeting Manual ABM → Attribution / User journey based ABM Now coming to the Outbound vs Inbound debate, You need to understand that, A typical B2B Buyer in 2024 has all the information they need before even engaging with your brand. In fact, 95% of buying happens without the seller (Based on Gartner data) That means only 1 thing, your core focus is to create content that attracts your ICP. This includes: → Benchmark reports w/ high quality data → Podcasting → Newsletter → Courses → Webinars → Community → Revealing strategies on LinkedIn → Focus on UGC content → Running thought leader ads with the UGC content. etc. The way people buy in B2B has changed dramatically. Don’t sell the same way! So, old way or the new way? Would love to know your thoughts on this 👇

🌿 Chilling Sunday Vibes: Personalization in B2B Marketing 🌿 Happy Sunday everyone! 🙏 🤔 Have you ever wondered how personalization impacts B2B buyer decisions differently than in B2C scenarios? Well, personalization in B2B Marketing isn’t just about the name of the company or the business sector—it dives deeper into understanding specific business needs, questions, desires, pain points, and the individual roles of people within the organization who interact with your campaigns. Why is this intriguing? In my opinion, there are 2 main reasons: ✅ Complex Decision-Making: Unlike B2C, B2B decisions often involve multiple stakeholders. How can personalized marketing address not just the company’s overall needs but also resonate with various influencers in the decision process? ✅ Long-Term Relationships: B2B relationships are often long-term engagements. Personalization can lead to deeper trust and partnership rather than a simple buyer-seller transaction. Imagine a software solution provider tailoring its communication to address the specific challenges faced by different industries like finance, healthcare, and manufacturing. By tweaking the message to discuss industry-specific regulations, efficiency improvements, or cost savings, the marketing becomes not just targeted, but tailored. 💡 💬 Can too much personalization in B2B marketing feel intrusive, or is it the golden ticket to creating lasting business relationships? What are your thoughts? #b2b #b2bmarketing #b2bsales #leadgeneration #inboundmarketing #business #b2bbusiness #strategy #greece #greekbusiness #marketing

This past week, we pitched to 3 different companies based in India, seeking to expand in the US. Company 1: Pure play services firm with a team of 100+ and a 3-people team in marketing and demand generation. The client challenge: we are connecting with the right people, but there is no response after the first acceptance. Inside sales calls but no pick up. Answer: Understanding the context. Tools like B2Brain 🧠 help understand buyer context in real-time, and help craft very meaningful outbound content. This helps you nurture in context of the prospect, not just send bland collateral and request for 30-min demos. Company 2: A blend of AI services and two products they are building. The client challenge: We tried a US agency but they brought people who had absolutely no relevance to the meetings, we then tried an Indian agency but they could not scale. Answer: Understanding the market fit. AI is still new and companies are still experimenting with it. Offering services at this stage doesn't create the right service-market fit, as AI is not ready yet to be outsourced. Purplepatch Services suggested they offer prospects ready-to-deploy models to play with in a sandbox, or co-collaborate on specific problems. It builds prospect confidence and helps identify specific areas where our client could offer support. Company 3: A pure play product company with many logos from India on their web, now seeking to expand globally. Their challenge: Our past successes don't seem to resonate with clients and they drop off. Answer: Understanding the objection-handling process. Prospects are interested in solving their specific problem, so while case studies help, they do not convince the prospect you can solve their specific problem. Building a deep dive Product Capabilities mind map is hugely beneficial for product firms to envision how they can solve prospect problems. All three prospects were surprised we did NOT sell them our services, but asked them to go back and look inwards. Marketing is NOT about just lead generation and spending client budgets. To paraphrase the typical 4P's of marketing, B2B marketing is all about understanding a prospect's: Position (industry, organization, and size) Problem (friction to success, end goals) Potential (internal transformation, market opportunity), and Persona (who will be the champion--influencers/buyers/users) More on the 4Ps of B2B Marketing in my next post. #b2bmarketing #marketing #buyerjourney #intentmarketing

ABM and ABX: Unlocking B2B Growth for SMEs Account-Based Marketing (ABM) and Account-Based Experience (ABX) are powerful strategies for B2B businesses, but adoption in India—especially among SMEs—remains low. 💡 ABM focuses on targeting high-value accounts with personalized efforts, while ABX extends this personalization across the entire customer journey. Together, they help businesses build deep relationships that drive growth. Best Practices for ABM & ABX: 1️⃣ Identify and prioritize high-value accounts (e.g., Adobe’s focus on enterprise clients). 2️⃣ Use data to personalize messaging (like Terminus does with targeted ads). 3️⃣ Align sales and marketing teams for consistent communication (as seen with Slack). 4️⃣ Create relevant content for target accounts (HubSpot excels here). 5️⃣ Engage across multiple channels (e.g., Salesforce’s Dreamforce event). 6️⃣ Measure results and optimize efforts (like Marketo with its platform analytics). 7️⃣ Provide personalized onboarding and support (Zendesk’s approach). 8️⃣ Encourage satisfied clients to advocate (AWS uses case studies for referrals). SMEs in India can stand out by adopting these strategies to build meaningful customer relationships and achieve sustainable growth. #ABM #ABX #B2BMarketing #SMEGrowth #GTM #B2B #SMEs #SalesStrategy #BusinessGrowth

AI for B2B marketing takes off in India: Report shows increased efficiency and productivity #artificialintelligence #ai #technews #indiatvtech #ailiteracy #indiancompanies #generativeAI #Genai #technology 

In B2B marketing, understanding the subtle art of ego play can be a game-changer. 🎭 Most brands tiptoe around it, but the truth is, ego is at the core of every decision-making process. Why? Because 99% of us are still on a journey of transcending beyond our egos. This very human trait becomes a powerful lever in capturing and holding attention. 🧠✨ Think about it. Rolls-Royce doesn’t just sell cars; they sell a symbol of status, luxury, and success. 🚗💼 Apple’s products are less about the technology itself and more about what owning that technology says about you: modernity, eliteness, and respect. 📱🌐 Dove champions self-esteem and beauty beyond the bar of soap. 🕊️ Cocacola Now , meanwhile, is in the business of selling happiness and connection. 🥤❤️ Why does this matter in B2B marketing? Because behind every business decision, there’s a person driven by emotions and ego. Whether you’re selling SaaS solutions or AI technologies, you’re not just offering features and benefits; you’re offering a way to enhance status, streamline success, or elevate a company’s reputation. 🚀🔧 To truly connect with your audience and generate leads that convert, consider: 1. How does your product or service feed the ego positively? Make your clients feel good about their decision to engage with you. Elevate their status, offer them exclusivity, and acknowledge their success. 🌈🏆 2. What emotion are you selling? Remember, people don’t remember what you say; they remember how you made them feel. Are you offering peace of mind, a sense of achievement, or perhaps innovation leadership? 🤔💡 3. Tailor your message. Speak directly to the aspirations, challenges, and triumphs of your audience. Make it clear that by choosing your brand, they’re not just buying a product or service; they’re buying into a better version of themselves or their business. 👔🌟 In a world that's louder and more crowded than ever, the brands that understand and leverage the psychology of ego in their marketing strategies are the ones that stand out and resonate on a deeper level. 📈👂 #brandmarketing #b2bmarketing #emotionalintelligence #egoinmarketing #leadgeneration #saas #ai #AkheleashRaghuramMarketing #ARM

99% of B2B companies are doing outreach wrong! Here’s how you can become the top 1% Is this you? Using tools like Apollo and targeting people on basic filters like: - Industry - Revenue - Location - Funding Then reaching to the people. Then stop right now! 🔴 ✋ Because your competitor is doing the same as well. Just because they are your ICP does not mean they will buy from you. Maybe they already have an in-house team? Or they already have the solution you are providing? ICP matching ≠ They are interested in the solution you are providing Here’s what to do instead: Target from sales triggers. Sales triggers are basically things that help you identify if your ICP is looking for your service or not. But how do you identify this? Here are top sales triggers and the tools you can use to identify: 1. Event participation: Lix 2. Engaging with a competitor: Buska 🔍 🔍 3. Hiring posts: Trigify.io 4. Technology installation: BuiltWith 5. Website visit: Vector Use buyer context to understand research behavior per prospect before reaching out to them. ✅ So that you can PRIORITISE your sales efforts ✅ And reach out to companies at THE RIGHT TIME ✅ With a personalized copy based on the prospect's CONTEXT For mass personalisation use tools like Clay or Persana AI Have you used this approach yet?

🚀The Importance of a Sales Funnel in Your Business Strategy🚀 ⏩A sales funnel is vital for guiding potential customers from initial awareness to purchase. Here’s why a well-designed sales funnel is essential: ✅Structured Customer Journey It provides a clear path for prospects, ensuring effective lead nurturing and higher conversion rates. ✅Increased Conversion Rates Targeted marketing at each stage of the funnel addresses customer needs precisely, leading to more conversions. ✅Enhanced Customer Insights Tracking customer behavior within the funnel helps in understanding and optimizing marketing strategies. ✅Efficient Resource Allocation Identifying drop-off points ensures resources focus on the most effective strategies. ✅Improved Customer Retention Personalized engagement nurtures leads, building stronger relationships and encouraging repeat business. ✅Measurable Results Sales funnels provide clear metrics for assessing and enhancing marketing campaign effectiveness. 🏆A well-implemented sales funnel is crucial for guiding customers, boosting conversion rates, and providing actionable insights, driving overall business growth.🏆 #salesfunnel #salestraining #salesfunnelexpert #SalesFunnelOptimization #SalesFunnelMastery #facebookboosting #facebookadscampaigns #facebookmarketing #FacebookPage #facebookpagecreate #facebookadsforbusinesses #barityoungning #baritbarnabusyoungning #baritbarnabus #baritniang #barit #freelancerbaritbarnabusyoungning #youngit