Purebred Marketing’s Post

Conversion Rate Optimization (CRO) is an ongoing process that requires constant refinement to identify what works and what doesn't. By avoiding these 5 common mistakes, you can save time and resources, and achieve more effective results 👇 ❌ Not Defining Clear Objectives: Without specific and measurable goals, it’s challenging to determine what success looks like and whether your optimization efforts are effective. ❌ Lack of Consistency: Inconsistent messaging and design across your site can confuse users and dilute your brand message. Consistency helps build trust and improves user experience. ❌ Making Changes Based on Assumptions: Assumptions about user behavior can lead to misguided efforts in the CRO process. Base your CRO strategy on data and user research rather than assumptions. ❌ Focusing Only on Top of the Funnel: Concentrating solely on driving traffic and neglecting other funnel stages can result in low conversion rates. It’s essential to optimize the entire funnel, from awareness to conversion. ❌ Ignoring User Feedback: Direct feedback from users can provide actionable insights that no amount of data can replace. Save this post for future reference and discover more CRO tips in our blog: https://lnkd.in/dxpXck3D #CRO #ConversionRateOptimization #DTCBusiness #BusinessOwners

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