Przemek Orlikowski 🫶’s Post

As an operational leader, I strive to hit the holy grail - “Operational Excellence” That means creating systems, processes and frameworks that are stable, predictable and most importantly, delivering results. So when I look back and see that we have 70% year-on-year growth it would be easy for me to put my feet up and light a cigar. But that's not how we do things here at Cognism. Nor should it be for anyone in Revenue Operations. However, it's hard to know where to look when you need to keep moving the needle forward. And that's why we’ve created the - Fix Your Funnel Hub. It's the first training hub for Revenue Operators and Marketers focussed on fixing the sales funnel after a lead is captured. Within the hub you’ll find:  🎁 A guide to 35 funnel fixes that doubled our MQL to Opp rate 🎁 A library of stealable pipeline tactics from 11 industry experts 🎁 Coaching videos to remedy problems from MQL to expansion ❓A mystery funnel giveaway for one team worth $13,000+ We break down every stage of the funnel and provide you with the tactics, thought processes, experiments and systems you can adopt to help you fix that leaky funnel. From Lead Quality, Routing, Funnel Analysis, Automations, Funnel Optimisations, Grading Models, Lead Qualifications or even alignment between Ops and Marketing - we’ve got it covered. And guess what… it's live today! Check the link in the comments. #demandgeneration #b2bmarketing #revops

They said it couldn't be done... The Perfect Pipeline Review We partnered with RevOps legend Jeff Ignacio on this killer Playbook. Connect Salesforce/ Hubspot to Daydream and get set up. Close more deals and hit your number. 🔥 AI helps close more deals & build a team of A-players - flag issues - research prospects - coach reps 🔥 Detailed Pipeline analysis you can't get in Salesforce - track coverage - understand changes - forecast vs. target 🔥 Build a cohesive GTM motion - Self-serve full-funnel insights - Collaborate with marketing/ post-sales/ leadership inline - Create accountability with inline action items/ discussion See link in the comments.

GTM Partnerships are about problem solving ... The more time I spend around business leaders, the more I see the trend #Partnerships people like to say it's about "better together stories" It is, that's absolutely one of the values at it's core, but... Yesterday I spoke with an early stage B2B tech firm about this very thing They are trying to sort how best to find their first GTM partner(s) I gave them some ideas of where to start - we narrowed in on one theme: What problems do other businesses solve for your customers that you compliment? If you sell CS tools, who is helping those leaders to report? If you sell Dev tools, what platforms are they also adding into their stack? If you sell Marketing tool, do your customers need other tools to see ROI? There's no one answer here, but I believe if we solve together we win together Customer challenges + mutual solutions = better #Outcomes And there's you quick glimpse into where my head is at this Friday morning! CC: New Breed | Partnership Leaders #GrowBetter #HubSpot #PartnershipsInSaaS #PeopleHelpingPeople

Tired of the constant churn within your GTM team? It's time to rethink your approach. Revenue Operations (RevOps) offers a transformative solution to the challenges faced by many companies. By centralizing operations, enhancing collaboration, and driving efficiency, a skilled RevOps professional can revolutionize your GTM strategy. Instead of managing a large, fragmented GTM team, invest in a RevOps team who can: Unify departments: Breaking down silos between sales, marketing, and customer success. Optimize processes: Streamlining operations from lead generation to customer onboarding. Leverage data: Driving data-driven decision-making for maximum impact. Centralize operations and provide a single point of accountability. Enhance collaboration and foster cross-functional teamwork. Drive efficiency to optimize resource allocation and reduce costs. Maximize ROI: Ensuring your GTM efforts yield the best possible results. Don't settle for suboptimal performance. Talk to our RevOps expert today and experience the transformative power of a unified, data-driven GTM strategy. Comment 'GTM' below to book a free and confidential call with our GTM expert. #revops #GTM #gtmstrategy #fractionalrevops #revenueops #salesops

🚀 Understanding Revenue Operations: A New Era in GTM Strategy🚀 Revenue Operations (RevOps) is gaining momentum, with roles like Chief Revenue Officer becoming some of the fastest-growing job categories. At Hyperscayle LLC, they define RevOps as the design and execution of GTM processes across the lead-to-cash lifecycle, integrating marketing, sales, customer success, channel, and finance operations into a cohesive strategy. Their holistic RevOps Framework focuses on: 1️⃣ Leadership Alignment 2️⃣ Process Definition 3️⃣ Team Structure 4️⃣ Systems & Tools 5️⃣ Data Foundation Curious about how to implement these principles effectively? Dive into our comprehensive framework and stay tuned for deep dives into each component. 🔗 Connect with them for more insights on optimizing your RevOps strategy: https://lnkd.in/gdJ9ycfe #RevOps #GoToMarket #RevenueOperations #BusinessStrategy #Hyperscayle #Leadership #DataManagement"

🛑 When the various GTM functions don't work well together or their goals are misaligned, the result is often an over-engineered set of processes around demand creation, conversion, close, and renewals (aka your funnel). 💢 While well intentioned, the result is often MORE friction in the funnel, not less. Too much data, not enough insights. Too much process, not enough momentum. Your GTM function grinds down its people and most critically your potential customers. ✅ People will buy when you have what they want; where they want to purchase it; at a price that makes sense to them; and you make acquiring your product or service EASY. That's why this quote from 💡Theresa Anderson is so powerful. ❓ Have you really, and I mean really, thought about your funnel from your customer's perspective? Do you do this exercise often? 🌟 Theresa is the master of clearing out the clutter, gunk, unnecessary steps, and friction in general of your go-to-market motions. She's the person I call for fact-based, straight talk - because it matters. And that is why I’m so happy that Sage Strategy Group is featuring this quote from Theresa in our GTM Leaders to Know part of #SageSayings Sage Strategy Group is changing the business quote landscape to highlight female business leaders whose voices are often overlooked. Follow 💡Theresa Anderson for ongoing inspiration! #CEO #CMO #gotomarketstrategy #gotomarket #sales

Revenue leaders are constantly looking to transform the GTM into a Revenue Acceleration Engine, the drivers are the usual suspects; Accelerate sales velocity, Expand pipeline through channels, and Increase win rates with multi-thread deals. I think the success lies in CROs' capability to not just follow playbooks but artfully adapt proven frameworks (and their insane instinct, mostly this!) to their unique revenue challenges. I've been binge-watching channels that highlight the GTM of tech giants, and these are some of the learnings I got so far: 1️⃣ Strategic Framework Integration: -Blend Product-Led Growth with Enterprise Sales -Combine ABM with Digital-First motions -Adapt Partner Ecosystems to market position Key Focus: Choose what works, leave what doesn't 2️⃣ Adaptive Revenue Architecture: -Mix traditional and emerging channels -Scale what works, pivot from what doesn't -Test new revenue motions without disrupting core business Key Focus: Build resilience through diversification 3️⃣ Flexible Go-To-Market Design: -Customize frameworks to your buyer's journey -Align GTM elements with your growth stage -Adapt quickly based on market feedback Key Focus: Speed and responsiveness over rigid processes 4️⃣ Framework Synergy: -Cherry-pick best practices that fit your context -Create hybrid approaches for unique challenges -Evolve strategies as your market matures Key Focus: Pragmatic innovation I think these brilliant executives do not invent the wheel, they use frameworks as guides and adapt, which gives them velocity. The key is understanding: -Which elements drive results in their context -How to combine approaches for maximum impact -When to pivot based on market response I'm curious to know what is your approach? #RevenueStrategy #GTMFrameworks #AdaptiveGrowth

🚀 Overcoming challenges in vertical SaaS development As the CEO of a vertical SaaS development company, I've seen the unique challenges we face in this specialized market. Here’s how we can tackle them head-on! 💪 - Key Challenges & Solutions: 🔧 Legacy Products Legacy systems often dominate industries, making it tough for new solutions to shine. *Solution: Showcase our product’s advantages with engaging demos and testimonials! 🌟 🏢 Competition from Giants Big names like Zoom and HubSpot can overshadow us. *Solution: Prioritize outstanding customer service and tailored solutions to stand out! 🌈 🌐 Limited Lead Pools Niche markets can limit our potential leads. *Solution: Focus on customer success to drive organic growth, and explore adjacent markets! 🚀 📉 Over-Specialization Risks While niche focus is great, it can also box us in. *Solution: Broaden our toolset by integrating related solutions for added value! 🛠️ Vertical SaaS challenges are real, but they offer opportunities for innovation and growth. By strategically addressing these issues, we can thrive! 🌟 What strategies have worked for you in overcoming challenges in vertical SaaS? Share your thoughts! 💬 #VerticalSaaS #Innovation #CustomerSuccess #Leadership #BusinessGrowth

In this Set 2 Close video, we break down the essential differences between Revenue Operations (RevOps) and Sales Operations (SalesOps) and explore how each function drives business growth. What You’ll Learn: 👨🚀 The distinct goals and responsibilities of RevOps and SalesOps 🌕 How Revenue Operations enhances collaboration across marketing, sales, and customer success 🌞 Why Sales Operations is vital for efficient pipeline management and sales enablement ☄ Key performance metrics and KPIs for each role 🛸 Tips to implement or refine RevOps and SalesOps within your business This video is perfect for sales leaders, revenue professionals, and anyone aiming to build an aligned, efficient, and data-driven organization. #RevenueOperations #SalesOperations #RevOps #SalesOps #B2BSales #BusinessGrowth #SalesStrategy #RevenueGrowth #CustomerSuccess #PipelineManagement

#BuildInPublic 22: Investing heavily in R&D and making growth as a Organization wide strategy are two realities for SaaS growth. However, ❝ Growth is efficient if you can ORCHESTRATE all of the moving parts. ❞ We talked to 200+ SaaS founders, GTM & Growth leaders. 2 things remain consistent.. 1️⃣ Too many point-solutions in the market trying to make each pillar of your organization be better: Self-serve product engineering, product analytics, buyer signals, Sales automation, Marketing automation... and the list goes on and on. 2️⃣ Growth requires and Organization wide strategy to bring all of these together. Growth teams (R&D, PM...) end up pays a heavy price in stitching together these disparate solutions. ThriveStack is a purpose built growth-stack ✨, in an attempt to start your growth engine the right way. try it out here www.thrivestack.ai #B2BSaaS #SaaSGrowth #PLG #ModernGTM ProductLed Wes Bush