Michelle Garrett’s Post

Helpful piece on navigating the subtle and not so subtle differences between B2B and B2C PR. In the post-print era, developing a receptive pitch list is most challenging.

Wondering how B2B PR differs from B2C and how to nail your strategy? 🤔 We chatted with PR expert, Michelle Garrett, for insights on what a B2B strategy is, how it differs from B2C strategies and her hot tips for PR professionals! Check out our guide to learn more: https://lnkd.in/gzp4nK3Y

Michelle's insights are exactly what I bring to B2B organizations: - build lasting relationships with media managers and editors - work with content creators as an advocate for your B2B audience - enable executive voices to tell your story in a way that matters to your audience DM me and let's talk about working together.

B2B leaders, pop quiz time! 🎓 What's the secret weapon for building B2B industry authority? 🔮 a) Flashy advertising b) Cold calling c) Sector-specialized PR d)Working around the clock and hoping for the best Hint: Our recent article has the answer (and it's not d)! Discover how specialized PR strategies are revolutionizing B2B communications and driving real business results. Check out the full report here: https://vist.ly/3mh2b3c #b2bmarketing #Marketing #BusinessGrowth #MarketingStrategy #b2bpr #b2b #publicrelations

Is #LinkedIn a primary part of your B2B communications strategy? It should be! According to Oktopost, LinkedIn is a game-changer in the B2B sector for communications & brand building, Find out why, here: https://lnkd.in/enhMse_b

What makes for an effective B2B PR strategy? A recent survey of B2B decision-makers and C-suite executives by LinkedIn and Edelman reinforces the view that a B2B strategy founded on and driven by thought leadership makes a key difference. 📰 Explore our blog to learn how to leverage thought leadership in your B2B marketing strategy: https://bit.ly/3vbl9Qo #B2B #PR #Marketing #ThoughtLeadership #Strategy

Embracing the power of thought leadership can be a catalyst for differentiation and growth. By shifting the focus from competing solely on cost to offering invaluable insights and expertise, businesses can redefine their value proposition and forge deeper, more meaningful connections with clients. Explore our blog for more insights!

A B2B PR strategy founded on and driven by #ThoughtLeadership makes a key difference, according to a recent survey of #B2B decision-makers and C-suite executives by LinkedIn and Edelman. 🗝️ Learn the keys to executing a robust and consistent flow of thought leadership in our latest blog: https://bit.ly/3vbl9Qo

#B2B companies face a tough competitive environment and often compete on price. It doesn't need to be that way. Read my blog to learn about the value of #thoughtleadership and visibility.

Embracing the power of thought leadership can be a catalyst for differentiation and growth. By shifting the focus from competing solely on cost to offering invaluable insights and expertise, businesses can redefine their value proposition and forge deeper, more meaningful connections with clients. Explore our blog for more insights!