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Cyprus Airways and PROS partner to improve the digital shopping experience of travelers! Cyprus Airways’ website is now live with PROS Offer Creation solution, delivering fast, accurate and comprehensive offers to travel customers. The project marks a key milestone in the airline’s digital transformation journey, aimed at strengthening its competitive position to support tourism in Cyprus and grow across Europe and the Middle East. Before the implementation of PROS, Cyprus Airways was experiencing errors with their booking engine, resulting in a poor shopping experience for their customers. The airline was looking for a scalable shopping and pricing solution to eliminate the errors, while supporting its growth plans for the future of Offers and Orders. Cyprus Airways found it with PROS, going live in a swift implementation that took only 12 weeks. Cyprus Airways is enhancing its digital retail ecosystem with PROS IBE-independent offer creation solution for website shopping, as well as for direct channel distribution. Now customers booking with Cyprus Airways enjoy a fast, error-free shopping experience, with offers that are accurate and always available for purchase, regardless of the shopping channel. Mr. Tasos Michael, CEO/Chairman of Cyprus Airways shares: “With PROS, Cyprus Airways continuously improves the digital experience of customers - we are witnessing remarkable improvements in our website conversion rates and online bookings. This success allows us to better collaborate with our codeshare partners, as well as expand our offer creation and distribution capabilities for direct connect channels like metasearch and NDC aggregators. PROS is helping us do digital retailing more efficiently and thus, speed up our digital transformation efforts.” To learn more about PROS Offer Creation, visit http://ms.spr.ly/6043Y8rTX

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