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How Reach plc is using AI to help journalists produce more content faster ⚡ Over the past two years, Reach has focused on integrating AI tools into its newsroom processes, from content creation and editing to distribution and audience engagement. The goal was to have AI assist journalists without replacing them, ensuring reporters retain editorial control. Reach also uses Trint, an AI transcription tool, which saves sports journalists’ time and boosts story output. https://lnkd.in/eVjQYhcN

How tailored solutions and AI tools drive Onet’s digital success in Poland? ✨ [autopromocja] Olga Korolec, Managing Director and Wojciech Ehrenfeld, IT Solutions Director at Ringier Axel Springer Polska shared insights at WAN-IFRA, the World Association of News Publishers’s recent Congress in Copenhagen. 🎤🤩 One of the most meaningful changes was made in January 2024, when Onet went a step further by introducing hyper-personalised content suggestions on its homepage for its premium users. 🔹 This means each user receives personalised content and offers. The homepage provides fresh and tailored suggestions each time it is opened or refreshed. User data, on the news they have already read and clicked on, also helps improve content suggestions. Headlines are automatically adjusted to make them more attractive to the readers. 💪 🧐 𝐂𝐮𝐫𝐢𝐨𝐮𝐬 𝐚𝐛𝐨𝐮𝐭 𝐦𝐨𝐫𝐞? 𝐑𝐞𝐚𝐝 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐚𝐫𝐭𝐢𝐜𝐥𝐞: https://lnkd.in/dhQpW28Q 

💡 YouTube's tackling transparency by shedding light on AI-generated content. In a recent article by Clare Duffy from CNN, the spotlight falls on YouTube's latest move towards transparency when it comes to its creators using artificial intelligence. 🔍 YouTube will require content creators to disclose the use of artificial intelligence in their videos, aiming to address concerns surrounding potentially misleading content. As part of this initiative, creators uploading videos will have to fill out a checklist prompting them to confirm if their content involves AI-generated elements that could be mistaken for reality. 📆 This update is scheduled to roll out in the fall, alongside other AI-related policies, highlighting YouTube's commitment to combating misinformation. As AI continues to evolve at a rapid pace, it's crucial that platforms like YouTube take proactive measures to prevent its misuse. 📢 This step by YouTube serves as a reminder for other platforms and policymakers that regulating AI is both possible and necessary. It's an important step in protecting digital spaces against AI-generated misinformation. 💬 What are your thoughts on YouTube's approach to AI transparency? Do you believe similar measures should be adopted by other platforms? Check out Duffy's article and let me know your thoughts. https://lnkd.in/gaezU7v5

This just goes to show how far we've come with our increasing interests in exploring how beneficial artificial intelligence could become for those in publishing. Whether they are organizations or independent individuals, right now seems to be an excellent time to test out the negatives and positives of such emerging technology - because who knows where it could take us? Advertising technology seems to be an industry that is repeatedly taking on new uncertainties, along with frustrations - for example, look at third-party cookies. There are so many ups and downs here. Organizations have been scrambling, only to come to 2024 with a sense of relief as they realize that cookies aren't exactly going away at the moment like they had initially thought. #GenerativeAI #AI #Technology #Publishing #AdTech

💥 The landscape of Search and Digital Content continues to experience almost daily Tectonic Shifts. Consumers continue to shift their online activities from the Internet to closed systems such as Social Media Platforms and Subscription Based AI Venues such as OpenAI and Perplexity - taking their Search and Shopping behaviors with them. 🛍️ 📈 It’s unclear at this point how this will play out. What is clear is that if your Brand or Business doesn’t yet have an AI Strategy, you must develop one STAT. #AIBusiness #AIStrategy #AIMarketing https://lnkd.in/gnhc_dm4

https://lnkd.in/ejkcynEW My thoughts on how legacy media should advance its own destruction by embracing AI

Digital transformation is not a one-and-done process, as anyone who has ever worked in the publishing industry can attest. For Hamburger Morgenpost the digital journey has been made in a series of steps and investments – all with an eye on transforming a once print-centric newspaper business into a digital pioneer. Now, with hashtag #AI on the horizon, it is set to take another leap into the future of digital publishing by integrating artificial intelligence throughout its newsroom and processes. In this special Conversations episode we hear from Arist von Harpe, Publisher of Hamburger Morgenpost and Peter Dyllick-Brenzinger Head of Product and Engineering at digital publishing platform provider Purple, about how the venerable newspaper is futureproofing itself and potentially providing a template for other media businesses taking their own first steps along that journey. https://lnkd.in/eF2GqW_j

In the fast-paced world of journalism, staying ahead of the curve is crucial. For Arc XP customer, {{linkedin_mention(urn:li:organization:623589|Le Parisien)}}, one of France's largest newspapers, this meant embracing AI to streamline workflows and enhance content production. At the {{linkedin_mention(urn:li:organization:384930|WAN-IFRA, the World Association of News Publishers)}} World Congress 2024, Le Parisien's {{linkedin_mention(urn:li:person:dTR2IH6tWb|Marion Souzeau)}} and {{linkedin_mention(urn:li:person:wejzk9PuwQ|Stanislas de Livonnière)}} sat down with Arc XP's {{linkedin_mention(urn:li:person:JyP2bKt5du|Meera Kulkarni)}} to share their journey with AI adoption and provide guidance for other media organizations looking to integrate AI into their newsrooms. Read our latest article for insights into their successful AI integration and collaboration with Arc XP: https://lnkd.in/g2-qyN8c

#Google’s new ad for its #AI #chatbot, #Gemini, titled “#DearSydney,” is stirring controversy. The commercial is facing backlash on the internet as people revisit the conversation about how #artificialintelligence can harm #creativity. #GoogleAIAdd #AIAdvertising #DigitalAge #ParentingIntheAi #AIAds #FanLetter #GoogleChatbot #AIWriting #GenerativeAI https://lnkd.in/ggxmZ4ut