Propensity’s Post

Traditional lead generation just isn’t as effective as it used to be. After all, targeting is too broad, it drains and wastes internal resources and causes longer sales cycles. The new approach? Data. By using ABM, marketing and sales teams can leverage data to develop ideal client profiles and diverse buying scenarios while tracking down the actual decision-makers. Then, your teams can run personalized, multi-channel campaigns to drive revenue at scale. Here’s how Propensity partner Six Marketing is thinking about lead generation and how this innovative approach to ABM can help B2B companies gain real traction in their desired markets: https://ow.ly/RcTi50TKKN9 #ABM #B2B #leadgeneration #ICP #datadriven

Why Wasting Money on Traditional Lead Generation Sucks (And How to Stop It)

Why Wasting Money on Traditional Lead Generation Sucks (And How to Stop It)

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