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Are you struggling with the time-consuming and resource-intensive task of creating personalized channel marketing assets for different verticals, languages, and partner needs? Traditional methods just aren't keeping up with the demands of today’s channel ecosystem. But we have a game-changing solution for you… StructuredWeb’s ChannelGPT. Our AI-powered tools, including CreateAI, EditAI, TranslateAI, and an intuitive Drag-and-Drop Editor, revolutionize converting corporate channel marketing assets into successful channel marketing campaigns. Let ChannelGPT transform your efforts by: 🔹 Decreasing Time to Revenue: Automate the generation of customized channel marketing assets to launch campaigns faster and capture market opportunities more effectively. A major cloud computing provider reduced campaign creation time by up to 75% using ChannelGPT! 🔹 Decreasing Costs: Significantly reduce reliance on external agencies by automating content creation, customization, and translation, leading to up to 50% cost savings. 🔹 Increasing Partner Engagement: Deliver personalized, high-quality, consistent marketing materials to boost partner satisfaction and loyalty. One client saw a 50% increase in partner engagement after adopting our tools. 📅 Join us on July 10 to learn how StructuredWeb can transform your channel marketing through a demonstration of ChannelGPT’s capabilities! Read our blog to learn more and register for our upcoming webinar here: https://lnkd.in/eCUVx44d #ChannelMarketing #AI #MarketingAutomation

📈✨ The Power of Personalized Marketing in 2024 ✨📈 In 2024, the secret to capturing hearts and minds in the marketplace lies in one word: personalization. 🌟 🔍 Imagine a world where every ad feels like it was crafted just for you. From tailored product recommendations to customized email campaigns, brands are realizing the immense potential of speaking directly to YOU. #PersonalizedMarketing #Marketing2024 #CustomerExperience #AI #DataDriven #BrandLoyalty #MarketingMagic 🚀 Ready to take your marketing strategy to the next level? Let’s personalize the journey together!🚀 https://lnkd.in/eQPAym8B

Worth a read: 2024 State of Marketing HubSpot. It is long and there is so much more in the report, but a few takeaways include: Top Trends * Rise of short-form video: Short, engaging videos on TikTok, YouTube Shorts, and Instagram Reels are capturing audience attention, with marketers planning to invest heavily in this format in 2024.  * The personalization imperative: Marketers are leveraging data and AI to deliver personalized content, offers, and experiences across all channels (email, social media, website).  * Customer experience (CX) focus: Optimizing the customer journey at every touchpoint is a top priority. This includes using chatbots, mobile messaging (SMS, Facebook Messenger, WhatsApp), and email automation to provide seamless communication.  * First-party data collection: Building a robust base of first-party data through website forms, surveys, and customer interactions is critical for personalization, campaign measurement, and navigating a cookieless future. * Purpose-driven marketing: Consumers are increasingly drawn to brands with a clear purpose and values. Aligning marketing efforts with your brand's social responsibility is key. To download it, check out the link in the comments. Registration required to download.

A new revolution is upon us - Businesses can either adapt or go extinct Remember when the internet revolution changed everything? Suddenly, businesses that didn’t have a website or an online presence felt like they were left in the dust. Fast forward to today, and we’re witnessing the next major transformation: the AI revolution – and it's reshaping the way we approach both digital and conventional marketing. Just like the internet did in the early 2000s, AI is fundamentally changing how businesses engage with customers. The internet gave us the ability to reach more people, faster and more efficiently. Now, AI is taking that a step further by making marketing smarter, more personalized, and more predictive. 👉Hyper-Personalization at Scale AI allows marketers to deliver highly personalized content to individual customers based on their preferences, behaviours, and past interactions. What used to take days of manual analysis can now be done in seconds, meaning businesses can deliver relevant messages to thousands of customers at the right time. 👉Predictive Analytics for Smarter Decisions One of the biggest advantages AI offers is predictive analytics. AI can analyze massive amounts of data to forecast trends, customer behaviors, and even the success of marketing campaigns. This helps businesses make data-driven decisions rather than relying on intuition. 👉Automation of Repetitive Tasks AI tools can take over time-consuming, repetitive tasks such as content creation, social media management, and customer segmentation. This frees up marketing teams to focus on higher-level strategy, creativity, and customer engagement. 👉Enhanced Customer Insights AI can process data from both digital and conventional sources to deliver deeper insights into customer behavior and preferences. This means businesses can better understand their customers, create more effective marketing strategies, and even predict future trends. AI: The Internet Revolution 2.0? If the internet revolutionized how we reach customers, AI is revolutionizing how we understand them. Where the internet brought access, AI brings intelligence. It’s not just about having an online presence anymore – it’s about using smart tools that can learn, adapt, and make your marketing more effective than ever. Much like how businesses in the early 2000s had to adapt to the internet or risk being left behind, today’s businesses must embrace AI to stay competitive. AI is not just a trend; it’s a must-have in the marketing toolkit, whether you’re in the digital world or using traditional marketing methods. The AI revolution in marketing isn’t coming – it’s already here. The question is: Are you ready to leverage it? #AI #Marketing #DigitalMarketing #ArtificialIntelligence #MarketingTrends #BusinessInnovation #Personalization #DataDrivenMarketing

As a marketing professional navigating the dynamic landscape of today's technology-driven world, I've witnessed firsthand the rapid advancements in AI, personalization, and the proliferation of tools and platforms. While these innovations bring exciting opportunities, they also present challenges in staying current and operating at scale. There are five practical strategies to help modern marketing teams not just adapt but thrive in this ever-changing environment. Embrace 'Human' Customer Engagement Technology: From AI-driven chatbots to personalized customer interactions, leveraging technology that mimics human engagement can revolutionize customer experience. By utilizing analysis dashboards and gathering actionable data, marketers can enhance outbound marketing strategies while providing seamless customer support. Respect and Utilize Customer Data: Customers willingly share valuable data, but it's essential to reciprocate with personalized experiences and targeted offers. By mastering data complexity and utilizing predictive analytics, marketers can drive effective omnichannel marketing strategies while maintaining continuity in personalized experiences. Leverage Content Repurposing Tools: Authentic content remains king, but repurposing tools can help extend a brand's reach across various platforms. From social posts to micro-influencer outreach, technology facilitates content creation and distribution, enabling marketers to adapt messaging and engage diverse audiences effectively. Build an Upskilled, Collaborative Team: While AI tools can streamline certain tasks, building a skilled and collaborative marketing team remains crucial. Leadership must foster a culture of learning and collaboration across teams, recognizing that the complexity of modern marketing requires diverse skills and perspectives. Embrace Transformational Opportunities: In the era of AI, marketers must reevaluate traditional metrics and focus on delivering value to customers. By aligning technology and campaign strategies with customer needs and brand values, marketers can drive meaningful engagement and long-term success. The ever-evolving marketing technology landscape offers immense opportunities for those willing to adapt and innovate. By embracing new technologies, respecting customer data, fostering collaboration, and prioritizing customer value, modern marketing organizations can thrive in today's dynamic environment. Let's embrace the transformational opportunities ahead and continue to drive impactful marketing strategies that resonate with our audience.

In the fast-track world of marketing, embracing change isn't a recommendation; it's a do-or-die imperative! Take it from Forbes: Seven Reasons Marketers Should Embrace Technology Change, is more than an article; it's a call to arms for every marketer worth their salt! Why? Because change isn't merely a constant; it's the rocket fuel propelling us into a future of limitless opportunities in the digital age. It revolutionizes customer experiences and uncovers unprecedented data insights! Technology change isn't a challenge, it's our opportunity to innovate, to stand out, to dominate! In the ruthlessly competitive marketing arena, the lead is taken by those bold enough to dare, to adapt, to advance. Forbes doesn't just list reasons; it drops a road map to master the game of change! If you're not on board already, buckle up! Your strategies, your victories, your very survival in business, depends on your agility, your optimization skills, and your audacity to march forward. Don't trust me? Take the plunge into the article and witness for yourselves why riding the wave of technology change isn't just savvy—it's the lifeblood of marketing success! Dare to read: https://lnkd.in/gajd5w7r

As I sat this morning, drinking my second cup of coffee, as a CMO I found myself reflecting on the importance of marketing, especially during uncertain times. It's natural to think about cutting costs when the economy gets shaky, and marketing often ends up on the chopping block. But here’s the deal: keeping marketing efforts alive during these periods is crucial for staying relevant and setting yourself up for future success. Here are some things to consider: Stay visible: When others pull back, keeping your brand out there helps you stand out. It’s a chance to grab attention and market share while your competitors are going quiet Build trust: Consistent communication shows customers that you’re reliable and here to stay while building trust and loyalty Find opportunities: Economic downturns can be a goldmine of opportunities. With less noise from competitors and potentially lower advertising costs, your marketing budget can go further Keep up with change: Investing in marketing helps you stay in touch with your audience. You can quickly adapt to changing consumer needs/preferences, keeping your brand relevant and fresh Set the stage for growth: Marketing isn’t just about immediate sales; it’s about laying the groundwork for long-term success. By staying active now, you’re positioning your brand for growth when things bounce back Now, let’s talk about the elephant in the room: AI. Incorporating artificial intelligence into marketing strategies won't make marketers irrelevant. Instead, it can and will drive productivity and support KPIs. AI can handle data analysis, customer segmentation, content creation, freeing up teams to focus on strategic thinking and creative work; you know stuff that you usually run out of time for? But here’s the kicker: getting AI prompts right is crucial. AI tools are only as good as the instructions they’re given. That’s why training your teams on how to effectively communicate with AI must be a top priority. And getting all this right depends on Key Alignments between company leaders and marketing teams For all of this to come together, company leaders and marketing teams need to be on the same page. So agree on: Creating shared goals and align on the big picture and long-term goals Using data analytics and AI to guide your marketing decisions will ensure your efforts are effective/responsive to market activity Keeping budgets flexible and being ready to adjust. Focus on what’s working and what’s not Keeping customer at the centre of your marketing efforts. Personalise your approach and deliver value Keeping up with marketing investments/commitments isn’t about getting through the present; it’s about thriving in the future. Stay proactive, keep your team aligned, embrace AI and you’ll come out stronger and more relevant on the other side. Plus, by continuing to invest in marketing, you’re adding to the demand funnel, ensuring revenues for future quarters are protected. Thoughts? #marketing #AI #growth

🚀 Ready to take your marketing strategy to the next level? Discover how to plan an AI-powered marketing campaign that delivers results. This blog outlines actionable steps for leveraging AI in campaign development, from data analysis to personalised content delivery. Learn how AI can optimise your marketing efforts, improve customer engagement, and boost ROI. 📖 Read the full blog here: https://lnkd.in/eeUeCcxt #AIMarketing #AIforBusiness #MarketingCampaigns #MarketingAutomation #DataDrivenMarketing

Being position-less secures a marketer’s position for a lifetime by Optimove On March 20, 2024, the Position-less Marketer was introduced on MarTech.org and my keynote address at Optimove’s user conference. Since that initial announcement, we have introduced the term “Position-less Marketer” to hundreds of leading marketing executives and learned that readers and the audience interpreted it in several ways. This article will document a few of those interpretations and clarify what “position-less” means regarding marketing prowess. As a reminder, data analytics and AI, integrated marketing platforms, automation and more make the Position-less Marketer possible. Plus, new generative AI tools like ChatGPT, Canna-GPT, Github, Copilot and DALL-E offer human access to powerful new capabilities that generate computer code, images, songs and videos, respectively, with human guidance. Position-less Marketer does not mean a marketer without a role; quite the opposite Speaking with a senior-level marketer at a global retailer, their first interpretation may be a marketer without a role/position. This was a first-glance definition from more than 60% of the marketers who first heard the term. But on hearing the story and relating it to “be position-less” in other professions, including music and sports, most understood it as a multidimensional marketer — or, as we noted, realizing your multipotentiality.  One executive said, phrasing position-less in a way that clarified it for me was “unlocking your multidimensionality.” She said, “I like this phrase immensely.” In reality, the word we used was “multipotentiality,” and the fact that she landed on multidimensionality is correct. As we noted, you can do more than one thing. The other 40% of marketing executives did think of the “Position-less Marketer” as a marketing professional who is not confined or defined by traditional marketing roles or boundaries. In that sense, they are not focused only on branding or digital marketing; instead, they are versatile and agile enough to adjust to the new conditions created by the tools that new technology has to offer. As a result, the Position-less Marketer should be comfortable working across channels, platforms and strategies, integrating different approaches to achieve marketing goals effectively. Navigating the spectrum: Balancing specialization and Position-less Marketing Some of the most in-depth feedback came from data analytic experts from consulting firms and Chief Marketing Officers who took a more holistic view. Most discussions of the “Position-less Marketer” concept began with a nuanced perspective on the dichotomy between entrepreneurial companies and large enterprises. They noted that entrepreneurial companies are agile and innovative, but lack scalability and efficiency. Conversely, large enterprises excel at execution but struggle with innovation due to rigid processes. Drawing parallels, many related this to marketing functionality, wi...