Propellent Real Estate Data’s Post

The recent NAR settlement is set to reshape the real estate landscape, potentially impacting how buyers interact with real estate professionals. Let's break down the key points and explore how the new legislation might affect these trends: Buyer-Agent Relationships in Flux Currently, 89% of buyers purchase homes through real estate agents or brokers. However, the NAR settlement could shift this dynamic. Potential Impact: With the new rules prohibiting listing agents from advertising buyer agent commissions on MLS, buyers may become more aware of agent compensation. This transparency could lead to more direct negotiations between buyers and their agents, potentially altering the 89% statistic. Agent Selection Process 43% of buyers find their agents through personal referrals, while 13% return to agents they've worked with before. Only 7% find agents through online property inquiries or websites. Potential Impact: The NAR settlement may encourage buyers to be more proactive in agent selection. As commission structures become more transparent, buyers might: Research agents more thoroughly online Compare services and fees more explicitly Seek out agents who offer flexible commission models This could reduce reliance on personal referrals and increase the percentage of buyers finding agents through online channels. Single Agent Interviews A striking 71% of buyers interview only one agent during their home search. As awareness of agent compensation grows, buyers might: Interview multiple agents to compare services and fees Seek out agents who offer innovative pricing models Be more likely to negotiate terms with potential agents This could lead to a decrease in the percentage of buyers who stick with the first agent they meet. Agent Loyalty and Satisfaction An impressive 90% of buyers would use their agent again or recommend them to others. While high satisfaction rates are positive, the NAR settlement might introduce new factors into buyer-agent relationships: Buyers may become more discerning about the value they receive relative to agent compensation Agents who adapt quickly to the new landscape, offering transparent pricing and clear value propositions, may see increased loyalty Looking Ahead The NAR settlement aims to increase transparency and competition in the real estate market. As these changes roll out, we may see: More diverse agent compensation models Increased emphasis on agent value proposition and service quality Greater buyer awareness and involvement in the agent selection process As the market adapts to these new rules, we'll likely see evolving trends in how buyers interact with real estate professionals. #realtor #nar #realestate #realestateagent #housing #housingmarket

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