ProHealth | An IPG Health Company’s Post

A patient-centered marketing strategy doesn’t sell services, it builds trust—because healthcare is personal. Agree? #healthcare #healthcaremarketing #medicalmarketing #healthcareleaders #digitalmarketing #marketinginnovation #marketingstrategy #patientcare #patientcenter #medical #hospital #doctor #physicians #CEO #Founders #leadership

New announcement 📢 🚀 Honored to have participated in the ‘Medical Day’ organized by PMSA Hebron-PPU and Horus Labs. Grateful for the opportunity to learn and grow in the field of healthcare. Looking forward to applying these insights in future endeavors! #MedicalDay #PMSA #HebronPPU #Healthcare #ContinuousLearning”

On #WorldHealthDay, the team at CTC is reflecting on the important role that medical communication agencies play in the health and medical industries. A crucial and often under-recognized component of these industries is ensuring that healthcare professionals have the knowledge and resources to access new medical knowledge. On this important day, Lauren Skelly, PhD (Account Manager), Hena Farooqui (Senior Account Manager), Andrew O'Reilly (Vice President), take some time to share their thoughts on our work and the #MedComms industry! #CTC #CreatetoCommunicate #MedicalCommunications #MedicalEducation #MedicalContent #ContinuingMedicalEducation #HealthCareCommunications #TorontoAgency #MedicalComms #pharmamarketing #medicalnews #medicalwriting #healthday

🌟 Important Health Care Updates from Precision Medical Billing! 🌟 Precision Medical Billing is dedicated to helping the medical industry with successful revenue collections and quality customer care. Here are some crucial updates: 📢 ONC's Health Equity by Design Plan: The Office of the National Coordinator for Health Information Technology is seeking feedback on their new plan to promote fair health care for all. Your input is vital! Share your thoughts by June 10th. 📋 CMS National Quality Strategy Update: CMS has released "Quality in Motion," an update focused on improving health care quality and safety, especially for underserved communities. The plan aims to enhance outcomes, equity, safety, and scientific advancement while reducing provider burden. 📉 CERT Program Changes: Starting in 2025, CMS will reduce the sample size for the Comprehensive Error Rate Testing program, making the process more efficient. 🏠 FDA’s Home as a Health Care Hub Initiative: The FDA is reimagining homes as key parts of health care, integrating medical devices and wellness practices into daily life. This initiative aims to support health equity and bring clinical trials to underserved communities. 📝 OCR’s Health Equity Efforts: The Office for Civil Rights is working to prevent discrimination and promote fair treatment in Federally funded health care programs through new rules and enforcement. Stay informed with PMB and continue providing excellent care! #HealthcareUpdates #PMB #HealthEquity #QualityCare

Absolutely! Effective communication, showcasing unique strengths, and educating patients are all vital components of modern healthcare. At IVillage A family we revolutionize patient outreach by helping #doctors highlight their skills, attracting relevant patients. If you're a #healthcare professional looking to attract more relevant patients or interested in learning more about our innovative approach, let’s connect. Share your thoughts in the comments. If you found this post insightful, feel free to like or share it with your network.

Last month, I attended the OMD Digital Health Conference. As I reflected on the keynote addresses delivered by Dr. Jane Philpott and Helen Angus, I was reminded that we have been talking about this transformation for years. We saw the gaps in Ontario's healthcare system, initially as patients falling through transition-of-care cracks and our lists of patients needing primary care becoming longer, but inertia prevented us from acting and we tinkered around the edges. Then along came Covid, and now these gaps have reached a critical level. In marketing, we talk about the impact of crisis on causing change and increasing adoption of new ways of doing things. We've reached that crisis level and I am hopeful that the steps we are finally taking now, including increasing HHR capacity, paying attention to the human side of both our providers and patients, and embracing technology, will enhance capacity to deliver better and more efficient care. And we know there's much more to do... Let's work together to finally revamp our healthcare system instead of just continuing to talk about it. Jane Philpott, Helen Angus, Doug Ford, Sylvia Jones, Catherine Faulds, Robert Fox, Chris Sulway, Simon Ling, Darren Larsen, Keith Thompson, Michael Hillmer, Christine Sham, Javed Alloo, Beth Cowper-Fung, Jia Hu, MD, Dr. Alykhan Abdulla MD, FCFP, DIPSPORTMED, CCPE, MCPL, ICD.D, Dominik Nowak, MD, Adalsteinn (Steini) Brown, Karim Keshavjee, David M. Kaplan, Vaibhav Malhotra https://lnkd.in/gVmVTA3v

Astute words from Dutch Rojas. Will there be unethical physicians? Of course, but they won't be alone. Like other healthcare bad actors, they should be exposed and dealt with appropriately. This notion that POHs and other physician-led business and innovation endeavors are ethical bridges too far is a diversion pushed by those looking to protect their own interests. Put more succinctly, it's protectionist fearmongering. Data suggests these fears aren't warranted. Physican-led VBC models like ACOs and bundled payments outperform those without physician leadership. Doctors with autonomy, ownership, and representation are happier and more effective than those without. POHs deliver high quality, cost-effective care. Concerns over cherry-picking are valid but not widely supported by the literature. Increasing regulation, declining reimbursement, and rising overhead have reduced physician autonomy and ownership. Our healthcare system is demonstrably worse for it. Few could rightfully argue that we're better off now than we were before these regulations went into effect. We've thrown any number of policies, programs, and care models at the wall -- not many have stuck. All options should be on the table. Otherwise, one can only assume efforts to "fix" healthcare aren't being pursued in good faith. #medicine #healthcare #health #healthcarepolicy (Look for my discussion with Dutch on these issues on an upcoming The Surgeon's Record webinar presented by Commons Clinic!)

Because everyone knows what Rx means right? Jargon in healthcare is rife and a constant barrier to patient engagement, equity of care, positive care experiences and informed consent (to name just a few). As a comms person who has been with health organisations for two decades, it never surprises me but continues to frustrate me. I recieved this text from Morrisons pharmacy today. It was actually adressing my 7 year old (started dear... *their name). "Your Rx is available for collection. " To be fair he might have had a better chance at decoding this 'patient-facing' communication 🙄. There's clearly a long way to go before accessible comms are in full swing in healthcare, but we have got to do better than this! Thankfully there are some fab people passionate about flying the flag for jargon free comms and highlighting the impact on patient care and safety. Sophie Randall Julie Smith Lotty Tizzard Miriam Levin Maria Dahm and many Patient Safety Partners, to name a few. If you made it to the end of my rant you get the answer to the code... Rx=prescription. I probably could have made that assumption but assumptions can be dangerous and plain simple language would have been easy to use. On a more positive note, this was the first time I'd recieved a text alert like this and the new (unexpected) service is actually a very useful and welcome one. So thank you Morrisons for that bit. I just need a glossary with it next time please.

At the OMD conference, our CSO, Nancy Lum-Wilson (C.Dir, CRM, MBA, B.Sc.Phm), attended impactful talks by Dr. Jane Philpott and Helen Angus, who highlighted the urgent need for better primary care access and the role of AI in transforming healthcare: 🚨 4M Ontarians lack access to primary care! 💡 AI and tech can ease provider burnout and improve care delivery 🌍 A vision for 250 new primary care teams backed by digital systems Curious about how AI is shaping the future of healthcare? Read the full article for more insights: https://lnkd.in/g8sHdHxN #HealthcareInnovation #AIInHealthcare #OMDConference #ScrubsCoPilot #AIScribes

Complimentary #Webinar: How Patient-and Family-Centered Hospital Communications Reduce Medical Errors |#May20 from 11am – 12pm (CT) Hosted by National Alliance of Healthcare Purchaser Coalitions #RegisterNow: https://lnkd.in/g9WN6Tzh Even with significant efforts to improve care, #medicalerrors in #hospitals that harm patients still occur at alarming rates, causing substantial avoidable financial and human costs. Improving patient-and family-centered #communications shows great promise in reducing errors as evidenced by a recent #PCORI #study https://lnkd.in/gKQTe3Uf  #Employers can play a key role in demanding clear communication protocols and accountability among healthcare teams, improving health literacy, and empowering employees to advocate for themselves and their loved ones to drive costs down and safety up. Meet the #Panelists: Moderator: Cristie Upshaw Travis, National Alliance of Healthcare Purchaser Coalitions Advisor Missy Danforth, The Leapfrog Group Carole Hemmelgarn, Georgetown University, MedStar Institute for Quality and Safety Christopher Landrigan, MD, MPH, PCORI-Funded Investigator, Harvard Medical School