David James’ Post

Very interesting article. Marketing leaders should instill more “financial pragmatism” in their metrics/programs, improve cross collaboration with other areas, specially sales, and all in all to be the growth leader funcion within the organization with an hollistic approach.

This article delves into the complexities often overlooked in marketing. Marketing organizations face significant headwinds as they strive to meet their objectives. The challenge lies in aligning with broader organizational goals, sales targets, delivery timelines, and ever-evolving customer demands, all while balancing short-term priorities. Much like a skilled pilot navigating turbulent skies to ensure a safe landing, marketing teams must maintain focus and devise strategic plans to successfully achieve their goals in visibility and demand generation. It's a formidable task that requires precision and adaptability—definitely easier said than done! #Strategicmarketing #Marketing #Planning Unlocking The Value Of Marketing Through Structural Transformation https://lnkd.in/gk7w8F-z

Want an optimized marketing machine, delivering precisely what you need, without a dollar of unnecessary spend? Get the strategy right first. At Magnetude, marketing strategy is a map of the road to successful growth, not an abstract exercise. Our strategic marketing services always start with a 360° understanding of your business today and your aspirations for tomorrow. Then we chart the optimum route to the desired outcome, as quickly and cost-effectively as possible. Learn more about our strategic marketing services: https://hubs.li/Q02qqG-N0 #B2BMarketingStrategy #B2BMarketingAgency #MarketingStrategy

Want an optimized marketing machine, delivering precisely what you need, without a dollar of unnecessary spend? Get the strategy right first. It can be tempting to skip your strategy work, but the right marketing strategy is a map of the road to successful growth. Magnetude's strategic marketing services always start with a 360° understanding of your business today and your aspirations for tomorrow. Then we chart the optimum route to the desired outcome, as quickly and cost-effectively as possible—and often, seamlessly integrate into execution. Learn more about our strategic marketing services: https://hubs.li/Q02lm4np0 #B2BMarketingStrategy #B2BMarketingAgency #MarketingStrategy

📌 8 P's of marketing, also known as the marketing mix, encompass various elements that contribute to a comprehensive marketing strategy. Here's a brief overview of each: PRODUCT: This refers to the actual goods or services offered by a company to meet the needs and wants of its customers. It includes features, design, quality, branding, packaging, and any additional services associated with the product. PRICE: Price refers to the amount of money customers are willing to pay for a product or service. Setting the right price involves considering factors such as production costs, competition, perceived value, and pricing strategies (e.g., skimming, penetration, value-based pricing). PLACE: Place, or distribution, refers to the channels and methods used to make the product or service available to customers. It involves decisions regarding distribution channels, logistics, inventory management, and the location of retail outlets or online platforms. PROMOTION: Promotion involves all the activities aimed at communicating the value of the product or service to customers and persuading them to make a purchase. This includes advertising, sales promotion, public relations, direct marketing, and personal selling. PEOPLE: People refers to both customers and employees who are involved in the marketing process. For customers, it involves understanding their needs, preferences, and behaviors. For employees, it involves hiring, training, and motivating them to deliver excellent customer service. POSITIONING: Positioning refers to how a company's product or service is perceived in the minds of consumers relative to competitors. It involves creating a distinct and desirable image or identity for the brand through factors such as branding, messaging, and differentiation. PROCESSES: Processes refer to the systems and procedures that a company uses to deliver its products or services efficiently and effectively. This includes everything from production and distribution processes to customer service and order fulfillment. PERFORMANCE: Performance refers to the evaluation of how well a company's marketing efforts are achieving its objectives and goals. It involves measuring key performance indicators (KPIs) such as sales revenue, market share, customer satisfaction, and return on investment (ROI). By addressing these 8 P's comprehensively, marketers can develop a well-rounded marketing strategy that effectively reaches and satisfies target customers while achieving business objectives. #marketing #sales #marketingsales #leadgeneration #leadgenerationstrategy #growthmarketing #strategicgrowth #business

Discover how to unlock marketing success with tailored strategies for new and declining businesses. Learn why separating your marketing budget from sales is crucial and how expert guidance from Brina Solutions can give you a competitive edge

👉 Resilient Marketing: Achieving Revenue Goals Despite Budget Cuts I'm been doing B2B enterprise marketing for three decades now. At first, cutting budgets may throw marketing leadership off a bit, but our only choice is to shake it off and do our part! In this video, I share some ideas on working with the C-level team and the marketing team to punch above your lowered budget.🥊

Marketing Mix, Transactional Marketing, Relationship Marketing, and Service Pricing The concepts of marketing mix, transactional marketing, relationship marketing, and service pricing are fundamental to the field of marketing. These concepts provide a comprehensive framework for understanding how businesses can effectively meet consumer needs, build long-term relationships, and strategically price their services. Marketing Mix The marketing mix, often referred to as the 4Ps, includes Product, Price, Place, and Promotion. This framework helps businesses ensure they have a balanced and effective marketing strategy. Kotler and Keller (2016) describe the marketing mix as a set of tools that work together to satisfy customer needs and build customer relationships. 1. Product : This involves decisions related to the design, features, brand, and packaging of the product or service. Creating a product that meets the needs and preferences of the target market is crucial (Armstrong et al., 2018). 2. Price :Setting the right price involves considering factors like production costs, market demand, and competitor pricing. Pricing strategies can vary from penetration pricing to premium pricing depending on the market scenario (Jobber, 2019). 3. Place : This element focuses on the distribution channels through which the product or service reaches the customer. Efficient logistics and supply chain management play a critical role in ensuring product availability (Baker, 2014). 4. Promotion : This encompasses all activities aimed at communicating the product’s value proposition to the target audience. Advertising, sales promotion, public relations, and personal selling are key promotional strategies (Solomon et al., 2016).

You've heard of The Marketing Funnel, but what about The Marketing FLYWHEEL? This is the continuous cycle with which you attract, engage and delight your clients to build sales momentum and a pool of happy clients who advocate for your business!

Take the Guesswork Out of Marketing with Our Buyer Persona Research & Messaging Offer! Why shoot in the dark, HOPING that your marketing drives leads and help sales hit their numbers? Hope isn’t a strategy. What if, instead, you had PRECISE insights? That’s where we come in with our buyer persona research. For a limited time, enjoy a 20% discount on our comprehensive package—available through December 31, 2024. WHAT’S INCLUDED: 1. Buyer Persona Research: Eliminate Guesswork Determine exactly what your prospective buyers need to know and experience to have confidence buying from you. Includes: a) 10 in-depth interviews with your ICP buyers, b) 5 Rings of Buying Insight analysis, and c) 100+ buyer quotes to drive buy-in and a deeper understanding of your buyers. 2. Value Prop Development: Clarify Benefits & Differentiators Leveraging the buyer interviews, work with us to develop 4-6 value proposition themes and proof points that will resonate with prospects and differentiate you from competitors. 3. Message Creation: Develop Messages That Connect Based on the needs identified in the interviews, and the words used by real buyers, we’ll develop tailored messages that your prospects will quickly understand and connect with. WHAT YOU’LL ACHIEVE: // Align your marketing, sales, and product teams with a unified view of buyer needs // Create strategies, value props, and messaging that engages and converts // Equip your sales teams with the tools they need to hit their numbers Contact us via the link in the comments to learn more!