This is pure madness from On! 🤯 Performance, sustainability, and technology at their best. 👟
Since I joined On for my last internship in Supply Chain, I've always felt the drive to innovate in a field perceived as saturated before the advent of the Zurich-based brand. But this is beyond imagination. 😳
These shoes are a literal masterpiece from the following points of view: 👀
1️⃣ Material engineering 🔬: I can't imagine a lighter and more comfortable shoe than one already described as a “second skin.” 🪶
2️⃣ Virality 🚀: As usual, On excels in marketing its projects. This shoe has been all over the internet since Hellen Obiri won the Boston Marathon in it, but now it's even more clicked, shared, and hyped. 🌐
3️⃣ Production🦿: The production of the shoe's upper takes literally 3 minutes, as you can see from the video. And it even looks cool (which is not very common in production). 😅
My gut feeling says that On will take over the Paris Olympic Games and finally consecrate itself in the Olympus of sportswear brands, where it deserves to be. 🏛️☁️
Even if it was for a short time, I'm immensely proud of having been part of the rise of this incredible brand, and I'm looking forward to seeing a lot of medals in a couple of days. 🇫🇷🥇
#innovation #sportswear #production #olympics #internship
Meet LightSpray™.
3 minutes per shoe. Created with a continuous 1.5km filament, then fused onto the midsole.
No seams, no laces, no distractions. Weighing in at 30g, it’s our lightest-ever upper. Made for elite racing shoes. Starting with the Cloudboom Strike LS.
LightSpray™. Lighter than humanly possible.
https://lnkd.in/eqAuynpu
#DreamTogether #DreamOn #LightSpray
Global Creative Director / Head of Product & Design at Clarks Originals
6moReally Good