As titles in Product Management expand, understanding their distinct roles becomes crucial. Learn about Product Owners, Growth PMs, Platform PMs, and the new Product Service Managers in our latest blog. Ken Kranseler discusses how these roles can coexist without causing confusion! Read now! 🔗 ⬇ #ProductManagement #ProductManager #Productside
Tom Evans
5mo
I find that definition of a Service Product Manager to be quite confusing. What they are really talking about is a Product Manager more focused on the optimization of the experience versus driving significant new value propositions. That is how I would think about the proposed definitions.
Achieving Breakthrough Product Strategies (Consultant & Trainer in Product Management & Product Marketing), Creator of "From Napkin to Revenue" Workshop
5moWhere I find a Service Product Manager necessary is when your company offers a value-added service that can support most or all of your products. For example, a company provides spare parts or technical support as service. Those are products, and while many companies don't treat it as a product, they should have a product manager assigned. You could call that a Service Product Manager. I agree in this case, it's more of a marketing role and less of a focus on NPD, but they do need the skills of the product manager in understanding customer needs, defining requirements for the service, defining the value proposition, setting pricing and then driving demand across their target customer segments.