Product Collective (A Pendo Community)’s Post

There have been fears that Artificial Intelligence (AI) 👾 💻 could render marketers obsolete. This couldn't be further from the truth. This is because the technology needs human intervention 👦 👧 to create personalised experiences that human beings will appreciate. In other words, it will not replace marketers, rather it will help them work more efficiently. Do you agree? Please share your thoughts in the comment section below. Discover more here: https://heyor.ca/Si5ble #ArtificialIntelligence #AI #Experiences

Generative AI is revolutionizing how marketing teams are crafting highly personalized and powerful customer experiences. At a rapid pace, marketers utilize AI tools to build brand authority and awareness with relevant and timely messaging. Now is the time to advance your brand's impact and increase both efficiency and productivity. Contact me to assess your team's opportunities and challenges, and identify cost-saving tools that will propel performance.

AI for Comms tip: Claude as Your Use Case Generator 💡 Let's face it: content without use cases is like a cookbook without pictures - you know the ingredients, but can't quite visualize the final dish. Here's how to use Claude to spice up your comms with relevant, inspiring examples (and a sample prompt in the comments): 1️⃣ Input your product/service and target industries 2️⃣ Ask Claude to generate use cases across sectors, users, etc. 3️⃣ Refine and customize the examples to fit your brand voice 4️⃣ Integrate these use cases into your content Pro tip: Challenge Claude to think outside the box. Ask for unexpected applications or cross-industry innovations to highlight product versatility. Share your experiences 👇!

Growing your business online might be challenging, but if you understand, answer a few simple questions like, Who it far? What are you trying to achieve? What impact do you want to create? then your business is already heading in the right direction. #trafy #ai #uiux #marketing #business #sales

In a crowded digital landscape, one-size-fits-all marketing is no longer enough. Customers expect brands to deliver experiences that feel personal, relevant, and timely. This is where hyper-personalization, powered by artificial intelligence (AI),...

AI personalization is reshaping the way brands connect with customers—but getting started isn’t always easy. In this insightful Forbes article, Andy Kaiser shares how to overcome the most common barriers: ✔️ Breaking out of the status quo. ✔️ Addressing budget concerns with strategic investments. ✔️ Embracing change to unlock new opportunities. If you’re ready to reimagine your approach to customer experiences, this is a great place to start! #AIPersonalization #MarketingInnovation

🚀 𝗖𝗮𝗻 𝗔𝗜 𝗧𝗿𝘂𝗹𝘆 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲 𝗡𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿𝘀 𝗮𝘁 𝗦𝗰𝗮𝗹𝗲? 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗟𝗲𝗮𝗱𝗲𝗿𝘀 𝗟𝗮𝗯 𝗔𝗜 𝗛𝗮𝗰𝗸𝗮𝘁𝗵𝗼𝗻 How far can we push the boundaries of newsletter personalization before it loses its meaning? At the Leaders Lab AI Hackathon in Munich, Virtual Identity and Leaders of AI explored this exact question—and the results were nothing short of groundbreaking. In just one day, four teams developed 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗽𝗿𝗼𝘁𝗼𝘁𝘆𝗽𝗲𝘀 that redefined what personalization can achieve for newsletters. These weren’t your average "Hello [First Name]" solutions. They included: ✨ 𝗕𝗲𝗵𝗮𝘃𝗶𝗼𝗿-𝗱𝗿𝗶𝘃𝗲𝗻 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 dynamically adapting to user data. 🎙️ 𝗠𝘂𝗹𝘁𝗶𝗺𝗼𝗱𝗮𝗹 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀, like personalized podcasts creating deeper engagement. 🎮 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗴𝗮𝗺𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 showing how personalization can also be emotional. 𝗞𝗲𝘆 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀 👉 Traditional persona-based approaches are losing relevance. Instead, data-driven personalization grounded in real user behavior delivers more effective and lasting engagement. 👉 Advanced AI makes hyper-personalization for newsletters scalable and cost-efficient, opening doors for deeper customer connections while optimizing communication strategies. The hackathon wasn’t about flashy promises—it was about testing the limits of AI’s capabilities. From meaningful customization to understanding AI’s constraints, we focused on using personalization to build relationships, not just gimmicks. 💡 Our German white paper dives deeper into these 𝗹𝗲𝗮𝗿𝗻𝗶𝗻𝗴𝘀: How can businesses move beyond the "standard" to truly innovative, AI-driven newsletter personalization? Link in the comments! Together, let's reimagine what meaningful, scalable, and creative personalization can look like in the age of AI. 🚀📩 Thanks to Kirsten Heller Dominic von Proeck Stefan Müller Eva Riedl Martin Radimsky David G. Toran Sandra Haugwitz Clemens Fiedler Dominik Edlbauer Timo Mayer Amir Tavakolian Hamed Rafei Torsten Dannenberg #AI #NewsletterPersonalization #Personalization #HyperPersonalization #Marketing #Newsletter #Design #ArtificialIntelligence

🚀🔍 It's time to transform how we view the customer journey in the era of AI. Traditional conversion funnels served us well, illustrating the linear progression from awareness to conversion. But let's be real - is the customer journey ever truly linear? Enter AI-generated visuals: a game-changer for online marketers. These dynamic, intricate visualizations, powered by AI, offer a more nuanced view of how consumers truly interact with brands, revealing the twists, turns, and skip-aheads typically overlooked by the traditional funnel model. ➡️ Here's why this matters: - AI visuals map out complex customer interactions, showing how different strategies impact each stage. - They pinpoint exactly where potential customers drop off or get stuck, allowing for precise tweaks in marketing tactics. - It supports data-driven decisions, grounding strategies in real behavior patterns rather than assumptions. 🔥 Consider Google's strides in this area with their AI-driven customer journey tool, which leverages machine learning to break down complex consumer behaviors into actionable insights. This kind of tool doesn't just visualize the journey; it highlights micro-moments and pain points, offering clear paths to enhancement. 🤔 So, how could AI visuals redefine your customer engagement strategies? Have you experienced the limitations of the traditional funnel in your campaigns? What specific challenges do you think AI could help you overcome? Share your thoughts and experiences below. Let’s explore together how AI is reshaping the landscape of online marketing. #CustomerExperience #DigitalMarketing #AI #DataDriven #MarketingStrategy #Innovation #TechInBiz

Ever compared your customer's journey to a detective's mystery? I was just reading Patricia Fripp's insights on storytelling. Know this: Your customers are like detectives, piecing together clues about your brand. The twist? AI can be your sidekick in giving them exact clues they need. Imagine this: You’re launching a new product. Instead of generic emails, you send each lead a story that resonates with their personal interests. AI personalizes this, ensuring every message is a puzzle piece they find intriguing. Start by identifying key elements in your existing customer journeys. Then, leverage AI to tailor those paths uniquely. It's about making them feel seen and understood, like a well-told mystery that keeps them hooked. What’s one marketing tip that’s changed how you work? Share below.👇 #MarketingHacks #CustomerJourney #PrognosticAI

Stuck in a content rut? 🤯 It’s time to let AI do some heavy lifting. Here’s how to use it to unlock fresh ideas when your creativity tank is on empty: 1️⃣ Generate Tailored Ideas in Seconds: Tools like [Tool 1] can deliver custom prompts based on your industry. Instant inspiration, no extra coffee required. 2️⃣ Spot Hot Trends Before Everyone Else Does: Use AI to scan trending topics your audience is already into. You’ll be speaking their language and staying ahead of the game. 3️⃣ Structure Like a Pro—Without Starting from Scratch: AI can help you draft an outline that nails your main points and flows smoothly, so you’re never facing a blank page again. 🔥 Advanced Tip: Power users, this one’s for you—analyze your competitors’ best-performing content with AI to see exactly what’s hitting with your audience. Refine and repeat! 🚀 Ready to brainstorm? What’s a fresh content idea you’re itching to try? Drop it in the comments, and let’s spark some creativity.👇 #AIforContent #SmartCreation #InnovationTools #ContentStrategy