Product engagement metrics serve as a compass guiding your product team toward building better, more user-centric products. These metrics help you understand how people interact with digital products, like apps, websites, and software. They show if people are sticking around, how often they're using a product, and what features they find most useful. The folks at Storyly explain how tracking the right engagement metrics help you understand how users interact with your product.
Once upon a time you could ship a feature, get people to use it , and consider your job done. Now, success depends on continuous improvement, adapting to changing user needs, and creating experiences that users genuinely want to return to. You need to think long and hard about product engagement. This week we’re sharing some resources that will help you keep people coming back to your product, in a healthy way. Meanwhile, in product news, Figma, Stripe, and Spotify share what they do in various aspects of software product development so that you can determine if it’ll work for you. And a Federal Judge points out one thing Google does that you may not want to emulate.
