Every product’s success depends on some portion of customer attention and engagement. In conflict with that desire is the mismatch between how often customers want or need to use a product vs. how often the product provider wants them to use it, and to what depth. Simply put, there are often unfair expectations projected onto customers. Chris Stone explains how to understand what your customers are capable of, and how to scaffold them into increased, realistic product adoption that aligns with company goals.
Once upon a time you could ship a feature, get people to use it , and consider your job done. Now, success depends on continuous improvement, adapting to changing user needs, and creating experiences that users genuinely want to return to. You need to think long and hard about product engagement. This week we’re sharing some resources that will help you keep people coming back to your product, in a healthy way. Meanwhile, in product news, Figma, Stripe, and Spotify share what they do in various aspects of software product development so that you can determine if it’ll work for you. And a Federal Judge points out one thing Google does that you may not want to emulate.
