Once upon a time you could ship a feature, get people to use it , and consider your job done. Now, success depends on continuous improvement, adapting to changing user needs, and creating experiences that users genuinely want to return to. You need to think long and hard about product engagement. This week we’re sharing some resources that will help you keep people coming back to your product, in a healthy way. Meanwhile, in product news, Figma, Stripe, and Spotify share what they do in various aspects of software product development so that you can determine if it’ll work for you. And a Federal Judge points out one thing Google does that you may not want to emulate.
Product Collective (A Pendo Community)’s Post
More Relevant Posts
-
One great indicator of success in business is when someone does not like you and still pays you. Just make sure that’s not the majority of your customers.
Linkedin Top Voice | CEO, Product Faculty | Advanced PM Training for Senior PMs | 10K+ Sr. PMs Trained
From a Google VP: You shouldn’t care about Product Excellence. There is only 1 metric that you should care about, and that is retention. Let say: -> You’ve built a product that is super sleek -> You’ve build a beautiful UI -> You’ve even sprinkled in some gamification AND -> Your NPS is off the charts. People LOVE the experience. BUT users don’t come back. In this case: You failed. It turns out, if users don’t get VALUE from it, doesn’t matter how pleasurable the experience was, they won’t come back. But you could have a product that is terrible. Pain to use. It’s clunky, buggy and even crashes (in the extreme cases). Your product teams get constant negative feedback. Your customers even swear at you - and their feedback is painful to hear. Ouch. BUT. Your users keep coming back. They keep coming back because the product solves a DEEP problem in their lives. Your product still delivers a tremendous amount of CORE value. This is what matters. This is the only thing that matters. ——- I was afraid of posting this because it can be taken in the wrong way. But this post isn’t to encourage you to build terrible products that are awful to use and frustrate your users. The point is to DEEPLY understand the CORE value that your product delivers and make that your North Star. NPS or "experience" should never be your North Star, your North Star should be the CORE VALUE you deliver. If you do that, your users will return over and over again.
-
Very few LinkedIn posts other than those on r/LinkedInLunatics gets me riled up to think deeply...this is one. Sharing some thoughts as a response: 1. Deep value and a pleasurable experience are not mutually exclusive 2. Delivering core value without a good experience exposes you to churn when another competitor delivers the same value with a good experience 3. Good experience is often part of getting value. Nobody wakes up wants to battle something to get their expected value. 4. When was the last time you had a phenomenal experience but didn't feel like you got value, across industries and genres? Would love to hear examples. What do you think?
Linkedin Top Voice | CEO, Product Faculty | Advanced PM Training for Senior PMs | 10K+ Sr. PMs Trained
From a Google VP: You shouldn’t care about Product Excellence. There is only 1 metric that you should care about, and that is retention. Let say: -> You’ve built a product that is super sleek -> You’ve build a beautiful UI -> You’ve even sprinkled in some gamification AND -> Your NPS is off the charts. People LOVE the experience. BUT users don’t come back. In this case: You failed. It turns out, if users don’t get VALUE from it, doesn’t matter how pleasurable the experience was, they won’t come back. But you could have a product that is terrible. Pain to use. It’s clunky, buggy and even crashes (in the extreme cases). Your product teams get constant negative feedback. Your customers even swear at you - and their feedback is painful to hear. Ouch. BUT. Your users keep coming back. They keep coming back because the product solves a DEEP problem in their lives. Your product still delivers a tremendous amount of CORE value. This is what matters. This is the only thing that matters. ——- I was afraid of posting this because it can be taken in the wrong way. But this post isn’t to encourage you to build terrible products that are awful to use and frustrate your users. The point is to DEEPLY understand the CORE value that your product delivers and make that your North Star. NPS or "experience" should never be your North Star, your North Star should be the CORE VALUE you deliver. If you do that, your users will return over and over again.
-
Balancing aesthetics and value is crucial for any product IMO! It's about adding enough valuable features that are useful while ensuring the aesthetics are appealing. In today's market, aesthetics play a significant role in attracting customers and influencing their decisions. And how do you convince customers to choose your product if it doesn't initially catch their eye? Striking that balance is key. Ensure your product not only looks good but also solves real problems effectively builds trust and enhances the overall user experience, driving engagement and loyalty in the long run. #ProductDesign #CustomerExperience #AestheticsVsValue #BusinessStrategy
Linkedin Top Voice | CEO, Product Faculty | Advanced PM Training for Senior PMs | 10K+ Sr. PMs Trained
From a Google VP: You shouldn’t care about Product Excellence. There is only 1 metric that you should care about, and that is retention. Let say: -> You’ve built a product that is super sleek -> You’ve build a beautiful UI -> You’ve even sprinkled in some gamification AND -> Your NPS is off the charts. People LOVE the experience. BUT users don’t come back. In this case: You failed. It turns out, if users don’t get VALUE from it, doesn’t matter how pleasurable the experience was, they won’t come back. But you could have a product that is terrible. Pain to use. It’s clunky, buggy and even crashes (in the extreme cases). Your product teams get constant negative feedback. Your customers even swear at you - and their feedback is painful to hear. Ouch. BUT. Your users keep coming back. They keep coming back because the product solves a DEEP problem in their lives. Your product still delivers a tremendous amount of CORE value. This is what matters. This is the only thing that matters. ——- I was afraid of posting this because it can be taken in the wrong way. But this post isn’t to encourage you to build terrible products that are awful to use and frustrate your users. The point is to DEEPLY understand the CORE value that your product delivers and make that your North Star. NPS or "experience" should never be your North Star, your North Star should be the CORE VALUE you deliver. If you do that, your users will return over and over again.
-
It's easy to be distracted by the shiny object. When this is true for your Customers, it's also probably true for your Product team. Product companies need a lot of self awareness and a clear view of value to avoid such self deception.
Linkedin Top Voice | CEO, Product Faculty | Advanced PM Training for Senior PMs | 10K+ Sr. PMs Trained
From a Google VP: You shouldn’t care about Product Excellence. There is only 1 metric that you should care about, and that is retention. Let say: -> You’ve built a product that is super sleek -> You’ve build a beautiful UI -> You’ve even sprinkled in some gamification AND -> Your NPS is off the charts. People LOVE the experience. BUT users don’t come back. In this case: You failed. It turns out, if users don’t get VALUE from it, doesn’t matter how pleasurable the experience was, they won’t come back. But you could have a product that is terrible. Pain to use. It’s clunky, buggy and even crashes (in the extreme cases). Your product teams get constant negative feedback. Your customers even swear at you - and their feedback is painful to hear. Ouch. BUT. Your users keep coming back. They keep coming back because the product solves a DEEP problem in their lives. Your product still delivers a tremendous amount of CORE value. This is what matters. This is the only thing that matters. ——- I was afraid of posting this because it can be taken in the wrong way. But this post isn’t to encourage you to build terrible products that are awful to use and frustrate your users. The point is to DEEPLY understand the CORE value that your product delivers and make that your North Star. NPS or "experience" should never be your North Star, your North Star should be the CORE VALUE you deliver. If you do that, your users will return over and over again.
-
Linkedin Top Voice | CEO, Product Faculty | Advanced PM Training for Senior PMs | 10K+ Sr. PMs Trained
From a Google VP: You shouldn’t care about Product Excellence. There is only 1 metric that you should care about, and that is retention. Let say: -> You’ve built a product that is super sleek -> You’ve build a beautiful UI -> You’ve even sprinkled in some gamification AND -> Your NPS is off the charts. People LOVE the experience. BUT users don’t come back. In this case: You failed. It turns out, if users don’t get VALUE from it, doesn’t matter how pleasurable the experience was, they won’t come back. But you could have a product that is terrible. Pain to use. It’s clunky, buggy and even crashes (in the extreme cases). Your product teams get constant negative feedback. Your customers even swear at you - and their feedback is painful to hear. Ouch. BUT. Your users keep coming back. They keep coming back because the product solves a DEEP problem in their lives. Your product still delivers a tremendous amount of CORE value. This is what matters. This is the only thing that matters. ——- I was afraid of posting this because it can be taken in the wrong way. But this post isn’t to encourage you to build terrible products that are awful to use and frustrate your users. The point is to DEEPLY understand the CORE value that your product delivers and make that your North Star. NPS or "experience" should never be your North Star, your North Star should be the CORE VALUE you deliver. If you do that, your users will return over and over again.
-
This is a tough pillow to swallow, and it's right, to an extent. 💊 Yes, it makes sense to build something that is fit for purpose and, some times, you can find a simple way to solve a painful problem for your customers that keeps them coming back or makes them reach into their pockets. That said, at a certain point, when you don't push for excellence, this can give competitors or up and coming startups the chance to disrupt you if they figure out how to solve the problem and deliver a better user experience at the same time.
Linkedin Top Voice | CEO, Product Faculty | Advanced PM Training for Senior PMs | 10K+ Sr. PMs Trained
From a Google VP: You shouldn’t care about Product Excellence. There is only 1 metric that you should care about, and that is retention. Let say: -> You’ve built a product that is super sleek -> You’ve build a beautiful UI -> You’ve even sprinkled in some gamification AND -> Your NPS is off the charts. People LOVE the experience. BUT users don’t come back. In this case: You failed. It turns out, if users don’t get VALUE from it, doesn’t matter how pleasurable the experience was, they won’t come back. But you could have a product that is terrible. Pain to use. It’s clunky, buggy and even crashes (in the extreme cases). Your product teams get constant negative feedback. Your customers even swear at you - and their feedback is painful to hear. Ouch. BUT. Your users keep coming back. They keep coming back because the product solves a DEEP problem in their lives. Your product still delivers a tremendous amount of CORE value. This is what matters. This is the only thing that matters. ——- I was afraid of posting this because it can be taken in the wrong way. But this post isn’t to encourage you to build terrible products that are awful to use and frustrate your users. The point is to DEEPLY understand the CORE value that your product delivers and make that your North Star. NPS or "experience" should never be your North Star, your North Star should be the CORE VALUE you deliver. If you do that, your users will return over and over again.
-
Fully agreed to this idea. I think this post is nailing down the essence of Product Management function. Identifying and solving “real” problems matters the most for a PM. Interestingly, OpenAI’s chatGPT has median DAU to MAU ratio of just 14% (compared to WhatsApp having a ratio of 85%). This might indicate that people who try chatGPT don’t make it a habit. Does that mean ChatGPT isn’t solving any real pain point ? What do you think Moe Ali ? Ref: https://lnkd.in/dpYHcW7u
Linkedin Top Voice | CEO, Product Faculty | Advanced PM Training for Senior PMs | 10K+ Sr. PMs Trained
From a Google VP: You shouldn’t care about Product Excellence. There is only 1 metric that you should care about, and that is retention. Let say: -> You’ve built a product that is super sleek -> You’ve build a beautiful UI -> You’ve even sprinkled in some gamification AND -> Your NPS is off the charts. People LOVE the experience. BUT users don’t come back. In this case: You failed. It turns out, if users don’t get VALUE from it, doesn’t matter how pleasurable the experience was, they won’t come back. But you could have a product that is terrible. Pain to use. It’s clunky, buggy and even crashes (in the extreme cases). Your product teams get constant negative feedback. Your customers even swear at you - and their feedback is painful to hear. Ouch. BUT. Your users keep coming back. They keep coming back because the product solves a DEEP problem in their lives. Your product still delivers a tremendous amount of CORE value. This is what matters. This is the only thing that matters. ——- I was afraid of posting this because it can be taken in the wrong way. But this post isn’t to encourage you to build terrible products that are awful to use and frustrate your users. The point is to DEEPLY understand the CORE value that your product delivers and make that your North Star. NPS or "experience" should never be your North Star, your North Star should be the CORE VALUE you deliver. If you do that, your users will return over and over again.
-
Unlocking the Superpower of Product Sense🔑 As product managers, we all aspire to develop a rare superpower - the ability to consistently craft products that delight users and drive impact. This coveted skill is called product sense. But what if I told you product sense isn't something you're born with? It's a muscle you can deliberately build over time. In a fascinating piece, Jules Walter from Google (formerly Slack) decodes this enigma, sharing a treasure trove of wisdom. 🔍 So how can you unlock your product sense superpower? 🛠️ Here are four actionable practices from Jules to improve your product sense: 1️⃣Observe humans interacting with products - Decode their subtle reactions and unspoken needs through open-ended questions 2️⃣ Deconstruct everyday products - Dissect everyday apps and websites, unearthing the secrets behind what works (and what doesn't) 3️⃣ Learn from great product thinkers - Seek mentorship from great product thinkers, read insights from product leaders, and attend product reviews to understand their decision-making frameworks 4️⃣ Gaze into the Future: Stay curious about emerging tech trends, anticipating the opportunities they may unveil 💡 How do you know if your product sense is improving? Look for subtle shifts in your approach, from anticipating user needs to contributing unique insights to your team. 👏 Lenny Rachitsky and Jules Walter I appreciate you for shedding light on this essential aspect of product management. Thanks to Arjun Hariharan for sharing the article. Link to the full article: https://lnkd.in/g3R2g5mz #ProductManagement #ProductSense #Empathy #Creativity
How to develop product sense
lennysnewsletter.com
-
Most product teams think their product is like walking into an Apple store But here's what you might not realise: It's more like a Moroccan flea market 🥲 You've probably got a really powerful SaaS product. But with all this capability comes all this complexity. Still, many teams fall into the trap of offering a one-size-fits-all, self-serve experience to all their new users. But here’s the problem: ↳ Users will struggle to understand the value fast enough. ↳ Team starts comparing the lower conversion rates with your sales-led conversion. ↳ Worst case, they conclude: “PLG just doesn’t work for us”. Yes, you need to consider this seriously: Is “pure” product-led growth right for you? Or... You need to be very good at identifying who to assist. And how to get in front of them effectively. Without sending every single user on a generic forced product tutorial. (Completion rates on these are often low — on on average around 30%) Think about it: → Tailored onboarding experiences. → Personalised help to all ICP accounts. Balance is key: Show value fast, without overwhelming them. Assist, don’t push. 👉 Leverage product data to drive your in-product engagement strategy. Right message. Right user. Right time.
-
-
Where do I get the most inspiration from when creating messaging? My product teams! Of course, I love keeping up-to-date on what Apple is putting out or how Slack has written its last release update in the App Store. But nothing gets me as excited as hearing a Head of Product take me through their thought process on the product they’ve built. I often use them as my secret marketing weapon. I want to know: 1. Why they built certain features and how they prioritize 2. What do they think our differentiators are 3. What are their values when building a product 4. What they’re excited about on the upcoming roadmap 5. Where they see the product in the next 2, 3, 5 years They’re passionate about what they’re creating; this is the kind of stuff I can turn into great messaging. Here's your lesson to use your product teams as your marketing sparring partners in the future! #productmarketing #messaging
