A must read. Brings us back to basics, the power of Media Relations.
It's hard to overestimate the importance of good media relations, especially in this day and age. To get an expert's perspective on the subject, we naturally went to a former journalist, Media Editor and now comms professional, Dominic White from Allison Worldwide. #mediarelations #journalism #reputation Michael Webster Communication and Public Relations Australia Michelle Rovere
In the world of media and communications, the relationship between journalists and PR professionals is often misunderstood. However, the reality is far more nuanced and symbiotic. Journalists rely on PR folks to provide them with access to newsworthy stories, expert sources, and valuable insights. In turn, PR depends on journalists to amplify their messages and bring attention to their clients or organizations. A recent report by #MuckRack on the "State of Journalism," found that journalists acknowledge PR professionals 70% "as at least moderately important to their success." This mutual dependence highlights the essential role each plays in the dissemination of information to the public. Trust forms the foundation of our collaboration and ensures that the stories that reach the public are credible and impactful. Journalists rely on us to provide accurate and reliable information, while those of us in PR trust journalists to report the news fairly and accurately. Journalists are skilled storytellers who strive to craft compelling narratives that resonate with their audience. PR pros, on the other hand, are adept at identifying and shaping stories that align with our clients' goals and objectives. Together, we work to create stories that inform, engage, and inspire. I encourage you to read the attached report which provides many insights of today's newsrooms. #Journalism #PR #MediaRelations #PublicRelations #NewsMedia #MediaIndustry #JournalismEthics #Storytelling #MediaCollaboration #InformationSharing #MuckRack #StateOfJournalism #PressRelations #MediaPartnership Public Relations Society of America (PRSA) Natan Edelsburg
Helping organizations find the right journalists to pitch, report on media coverage and prove the value of their work.
📰 New blog post from Muck Rack: 3 ways PR pros can strengthen relationships with journalists to improve their media relations strategy. Highlights include data from The State of Work-Life Balance in Journalism report!🚨 Download the report below 🚨 https://lnkd.in/eNXmBMhV #PR
Building strong relationships with journalists is at the heart of effective PR, but how do you do it genuinely? In his latest article, Sanjeev Wignarajah explores practical tips for PR professionals to create meaningful connections with journalists. From understanding their needs to delivering real value, it’s all about building rapport that lasts. This is a must-read if you’re looking to take your media relations to the next level. Check it out on the PR & Lattes website: https://lnkd.in/gJxUbHy7 #MediaRelations #PublicRelations #PRTips #PRAndLattes
Want to know why a journalist ignores your #PR pitch for a story? In a new survey of 1,100 journalists, 79% pass on a pitch because it has nothing to do with their beat. Ouch. The sheer volume of pitches coming into journalists’ inboxes is a factor too–49% said they receive at least six pitches daily while 12% reveal they get 21 or more pitches every day. The “spray-and-pray” method of blasting out press releases to media lists just doesn't work. Did it ever? Allison Carter shares more from Muck Rack's annual State of Journalism report in Ragan Communications and PR Daily #publicrelations #communications #storytelling #brandbuilding
In the ever-changing media landscape, PR flourishes through empathy, ethical practices, and real journalist relations. Emphasizing the significance of establishing strong connections with genuine journalists. #PR #MediaRelations #EthicalPR
Co-Founder and Chief Client Officer of Blurred, a multi award-winning communications advisory firm specialising in ESGP
The crazy world we all live in is so full of untruths it's never quite clear what is real or fake, and at Blurred we are very much on the side of the real and everything we do internally and for our clients is rooted in transparency. Latest Blurred blog post from one of our Principal Consultants Karen about how we navigate media relations when we are living in a world of misinformation below - do have a read! #mediarelations #communications https://lnkd.in/ezXZ3hVv
Latest team viewpoint from Karen Noctor outlining her views on how comms professionals should be supercharging media relations in 2024, given the current backdrop of it becoming more difficult to tell fact from fiction. https://lnkd.in/eFEHQ6Pf
Head of Talent & Development - Brand I Strategic Comms I Sustainability I Management Consultancy @ Blurred
Great blog from our lovely Karen Noctor, see below!
Latest team viewpoint from Karen Noctor outlining her views on how comms professionals should be supercharging media relations in 2024, given the current backdrop of it becoming more difficult to tell fact from fiction. https://lnkd.in/eFEHQ6Pf
Collaboration between PR practitioners and journalists vital contribution to media landscape: In the vibrant ecosystem of media and communications, the synergy between journalism and public relations (PR) professionals is not just beneficial but essential for the heartbeat of our daily news. This partnership, often unseen but always impactful, serves as the backbone of informed storytelling and journalistic excellence. Contrary to the dated view of PR as […]
As many PR professionals have experienced, asking journalists to revise articles to align with your messaging can be intimidating. PRWeek talks about nine tips that can make this process less stressful and provide the desired results. These tips include best practices and communicating journalists’ perspectives and preferences to strengthen the partnership between PR professionals and journalists. 🙂 Read more: https://lnkd.in/g5rpnBjK #Journalism #PRWeek #PRTips
Public Relations Consultant; B2B; B2C; Media Relations; Content Marketing; Social Media, Marketing, PR Freelancer
Journalism is facing ongoing challenges. Newsrooms are shrinking, outlets are increasingly reliant on advertising, readers are turning to new sources (which aren't necessarily reliable forms of information), and it puts new pressures on media relations pros. We have to be smart. We have to be thoughtful. We have to be fast. Moreover, we have to present the story, the data, the unique angle more than ever before to cut through the clutter and not waste any more of journalists' precious time. Sometimes, despite all of this, we still fail. After all, the world is changing. That's why having a fellow public relations pro on your speed dial is oh-so-important. Ellen O'Brien is a breath of fresh air and just what is needed to bounce ideas off of, relay concerns and share stories of media battles won and lost (She's also great at media training and executive presence coaching - check out Hudsons Media, LLC!). Thanks Mark Mohammadpour, APR, Fellow PRSA for making the connection! #mediarelations #pr #publicrelations
