Prismatic’s Post

Knowing your ICPs is super important for every B2B SaaS 💡 We at Blink Co Technologies revisit our ICPs every quarter to see which type of existing customers are getting the most value out of Blink, so we can tailor our marketing and sales efforts to acquire similar customers Ahmed Bilal leads our customer success function among other things as AGM, hear from him what makes our ICP and why 👇

The clearer your value drivers, the more confident your customers are in choosing you. Over the years, I’ve had the privilege of working with 70+ B2B SaaS and Service companies, and there's one thing that stands out: mastering value drivers is essential. On December 5th at 11AM PT, I’m hosting a live class on how to identify and sell to the value drivers your customers actually care about. What you'll walk away with: ✅ Defining your unique value drivers (spoiler: it’s harder than you think) ✅ Seeing competitors through your customers’ eyes ✅ Using perceived value to refine your sales strategy Comment “Yes” below and I’ll send you an invite. (Side note: Make sure to connect with me so I can DM you!)

Ready to take your integration game to the next level? Join us at Industry Virtual for a session with our VP of Product, Marcus Edgington. Integrations are often overlooked, but today’s B2B SaaS customers expect more. Learn how to not just meet but exceed these expectations and make integrations a key strength of your product. We’ll dive into everything from planning and scaling to making sure your integrations are visible and accessible.

Tremendous Opportunity to understand the current dynamics of Revenue Transformation, Buying Group Dynamics and related topics

In B2B SaaS, one thing I've noticed is that the gap between sales and product teams can make or break a company's growth. Here’s why they should align: ⚡️ Sales Insights Drive Product Sales teams hear customer pain points every day. Feeding these insights to product teams leads to solutions that customers actually need. ⚡️ Product Teams Empower Sales When sales knows the product truly solves problems, they sell with confidence. It's no longer about features but real value. ⚡️ Faster Feedback = Faster Growth A tight feedback loop between sales and product helps adapt quickly to market changes and customer needs. Companies that align these teams don’t just grow—they dominate! Let's chat if you're up for exchanging a few thoughts :)

With the Sales Engagement Summit fast approaching, we’re taking a moment to shine a light on our event partners, who help unify the sales and marketing departments, enabling tracking and analytics into buyer behaviour. Today we’re recognising our sponsor Clari - Clari set out to fix an all-too-familiar business problem: unpredictable revenue. They quickly realised that sales, marketing and customer success teams simply didn’t have the information they needed to work together in a coordinated, cadenced fashion. Clari's market-leading Revenue Platform helps go-to-market teams of every size and stripe take control of their entire sales process and revenue operation and the results are flawless sales execution, unprecedented productivity, and revenue forecasting that really works To learn more visit > https://hubs.ly/Q02G9fDZ0 To find out more about the Sales Engagement Summit > https://hubs.ly/Q02G9fvn0 We hope to see you there!

This is incredible research- one of the few surveys that target both #B2Cmarketers and sales agents to get a full understanding of marketing and sales alignment and the disconnected #buyerjourney.

In the latest SaaS Stories episode, Sprout’s CEO and co-founder Patrick Gentry shares how his extensive B2B experience shaped the approach to customer success at Sprout Solutions—from quarterly business reviews to upsells and increasing net revenue retention. Building customer success into your strategy is a proven path to revenue growth. Don’t miss this insightful episode! https://hubs.li/Q02VQflF0  #GreatEmployersUseSprout

B2C marketing and sales leaders know aligning their teams is important. But it’s easier said than done! 👨💻 🤝 👩💻 Only 1 in 10 say their sales and marketing teams are strongly aligned, while 90% know that a lack of alignment can slow revenue growth. How does your team stack up? Get the State of B2C Revenue Execution Report to find out 👇 https://lnkd.in/gTA7mGyy

Having the right sales tools put you in the lead. #salesandmarketing