Primitive_Agency [m/wbe Certified]’s Post

🔺🔺PERSONAL BRANDING FOR WOMEN: CREATING A LASTING IMPACT 🔺🔺 Personal branding is your opportunity to showcase who you are and what you stand for. For women, a strong personal brand can be a powerful tool for influence and growth. Here are five key points to consider when building a strong personal brand: 🔺Identify Your Core Values Let your unique values shape your brand to attract a like-minded, loyal audience. 🔺Maintain Consistency Online Align your profiles and posts across platforms for a cohesive, memorable brand. 🔺Share Purposeful Stories Be authentic in sharing your journey to foster genuine connections. 🔺Engage Actively Interact with your audience meaningfully through comments and insights. 🔺Stay Adaptable Embrace growth and change, showing resilience that inspires others. Building your personal brand is a journey, so take it step by step. Stay true to your values, keep showing up, and remember—you have the power to inspire and connect with others in meaningful ways. #PersonalBranding #WomenWithPurpose #AuthenticBranding #WomenInBusiness #WomenSupportingWomen

In a world where every brand story matters, women-owned businesses bring a unique perspective and resilience that can transform industries.  At inMMGroup, we’re passionate about amplifying your voice and sculpting a brand identity that’s as bold and dynamic as the women behind it.  Dive into our treasure trove of insights tailored to make your brand not just seen, but felt and remembered. 🌈✨ Here are 5 tips to help your women-owned business stand out in the crowded marketplace: * Embrace Your Story: Every brand has a story, but the depth and resilience found in women-owned businesses are unparalleled. Share your journey with authenticity and passion. Your story is your strength. 📖 * Connect Emotionally: Women-led brands often excel in emotional intelligence. Use this to create a brand identity that connects deeply with your audience, building lasting relationships. ❤️ * Innovate Boldly: Don't shy away from innovation. Women entrepreneurs are natural problem solvers – let that creativity flow in your branding and solutions. Think outside the box and lead the way in your industry. 🎨 * Foster Community: Build a community, not just a customer base. Engage with your audience, listen to their stories, and create a space that supports and uplifts. Together, we rise. 🌺🤝 * Sustainability Matters: Show your commitment to the future. A brand that cares for the planet and its people speaks volumes. Let sustainability be a core part of your identity. 🌍 Let's make your brand not just a name, but a movement.  With inMMGroup by your side, your business is poised to shine brighter than ever.  Ready to elevate your brand with heart, innovation, and fearless authenticity? We're here to make it happen. ✨ #WomenInBusiness #BrandIdentity #Empowerment #Innovation #Sustainability #CommunityBuilding #AuthenticBranding #inMMGroupMagic

5 reasons you definitely should NOT grab a ticket to our Auckland based ‘Brand and Bloom’ event. @everyone -You already have an irresistible brand that attracts and books clients with ease -You know exactly how to have conversations with potential clients that lead to sales with more than 80% conversion -You have your brand strategy and marketing plan down and have a fully booked calendar and have to turn clients away. -You don’t need to network and connect with other cool women in business -You don’t need guidance from epic business coaches who want you to succeed. -If this is you, then our brand in bloom day of transformation definitely isn’t for you. If however, this is NOT you…… Be quick! Grab yourself a ticket. Inner circle member? You get $46 off! https://lnkd.in/gbxnF4xf

Brand your "weirdness"! We don't want to be seen as "weird" or "different" - it's our natural need to belong and be accepted into the group. But in personal branding, especially in positioning strategy, finding a differentiator is crucial. We search for what makes you unique, what makes you special in others' eyes, and what makes you stand out. And we definitely explore your "weirdnesses" - they can be a goldmine for strong positioning! All opinions about something being "normal" or "weird" are subjective. While someone may perceive you as weird, someone else may see you as a kindred spirit. So, the next time you dismiss or hide your "quirks," think twice. Please, share your "weirdnesses" in the comments below - I would love to chat about them! __________ Hi, I’m Lila! 🖤 I help women build powerful personal brands. 📩 Sign up for my free personal branding resources → links in FEATURED. ☕ Follow me for more content or better yet - let's meet for a virtual coffee! #personalbranding #visiblewomen #brandyouruniqueness

I attended an amazing (sadly, last) session with Chief UK on brand building by Allyson Stewart-Allen and came away with some valuable takeaways! First, use marketing principles on yourself to build trust by being consistent with your intent. A great tool to achieve this is shown in the visual selling yourself like a brand people know and why your attributes align. Second, identify who is already advocating for you to help build you as a trustworthy brand. Third, determine your 5-7 core values to ensure alignment in all aspects of your brand. (More people can’t remember) Lastly, to be authentic, share both the good and bad to be more relatable. People who share the same values are more likely to align. While I always trust my gut and might not always follow these ‘rules’ ;-), these insights from Chief are definitely worth considering. Thanks to the team for yet another brilliant event and for all the great content and insights over the last year. You have truly helped us grow and I will miss it dearly. The uplifting conversations and thoughtfulness of this group of women is what I will always take away. #personalbranding #authenticleadership #womenempoweringwomen

Here is one of the most Successful Marketing Campaign of All Time: Dove: “Real Beauty” campaign Dove's "Real Beauty" Campaign, launched in 2004 by Unilever, conveyed a powerful message addressing the self-confidence of women and children. Featuring real women on billboards instead of models, it highlighted diversity and challenged beauty norms. The campaign successfully expanded across media, aiming to redefine beauty standards and promote positive self-image. What made this marketing campaign successful? The Dove Campaign for Real Beauty garnered praise for its transformative impact on culture, industry, and consumer lives through marketing. Ongoing today, it aims to challenge #BeautyBias and promote confidence over anxiety, complemented by initiatives like "The Dove Self-Esteem Project," fostering a healthier concept of beauty among children. Key Takeaway for Marketers: Choose a pertinent issue that reflects your organization's values and employ marketing strategies to make a positive impact in your community. P.s. What strategies have you found most effective for boosting your brand's presence? #Realbeauty #Dove #Marketing #Campaign #Advertising #Empowerment

What are you known for? Your brand is your reputation, what you are known for. What are the 3 key words you want people to think or say about you when your name is mentioned? What do you want to be know for? Here’s mine; 🌱 Blooming Bold (courage to go for it, to start and flourish in the marketing agency space) 🌱 Nurturing Growth (from brand idea to launch & beyond) 🌱 Women In Business Impact (inspiring & unlocking greatness in others) Your brand is a collection of experiences, memories and relationships, that inform their decision to choose you over others. #BrandValues #BrandBuilding #BrandTips #GrowthAcademy #GrowthCoach #BuildYourBloomingBrand

Lately, I’ve been reflecting a lot on how we as audiences are looking beyond products- we are looking for purpose, for brands that resonate on a human level. Today, we at The Tatva covered a heartwarming story - one that shows there’s more to ‘human branding’ than just the CEO title! ConveGenius's decision to make 15-year-old blood cancer survivor Angel Dave their CEO for a day couldn’t be a better example of this shift. It’s proof that brands can connect deeply by championing real stories. The way we covered this story sends out a message that impactful brands don’t just market- they listen, understand, and elevate voices from within communities. The best part of covering such stories for me has to be the ripple effect they create. When people engage, share, and voice their support for in comments like this, it shows the societal impact that brands can drive. These interactions show that we as consumers today have a shared desire for change and want to stand with brands that prioritize empathy, inclusion, and purpose. This shift is purely redefining brand recall. It’s no longer just about awareness; it’s about making purpose-driven connections that last. Here’s to more brands that lead with purpose, create genuine impact, and show us what’s possible when business meets humanity.

🚨NEW LIVE EVENT🚨:  𝐉𝐨𝐢𝐧 𝐮𝐬 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐧𝐞𝐱𝐭 𝐜𝐡𝐚𝐩𝐭𝐞𝐫 𝐢𝐧 𝐈𝐫𝐢𝐬'𝐬 𝐏𝐚𝐫𝐭𝐢𝐜𝐢𝐩𝐚𝐭𝐢𝐨𝐧 𝐇𝐮𝐛 𝐬𝐞𝐫𝐢𝐞𝐬! We’re excited to welcome you for the second event in our insights series, 𝐆𝐚𝐦𝐞 𝐂𝐡𝐚𝐧𝐠𝐞𝐫𝐬: 𝐄𝐬𝐬𝐞𝐧𝐭𝐢𝐚𝐥 𝐁𝐫𝐚𝐧𝐝 𝐓𝐨𝐨𝐥𝐤𝐢𝐭 𝐟𝐨𝐫 𝐄𝐧𝐠𝐚𝐠𝐢𝐧𝐠 𝐖𝐨𝐦𝐞𝐧. We’ll be bringing together c-suite leaders shaping the future of marketing campaigns driven to engage female communities in health, wellness, and fitness for an exclusive, high-impact discussion Live! 📅 DATE: 28th November ⏰ TIME: 9:00 AM – 11:30 AM GMT 📍 LOCATION:  Iris HQ 🎥 LIVE-STREAM 👉 🔗 𝐒𝐢𝐠𝐧 𝐮𝐩 𝐡𝐞𝐫𝐞: https://lnkd.in/e4dgGiZn With 83% 𝐨𝐟 𝐛𝐫𝐚𝐧𝐝𝐬 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐢𝐧𝐠 𝐢𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭𝐬 𝐢𝐧𝐭𝐨 𝐰𝐨𝐦𝐞𝐧’𝐬 𝐬𝐩𝐨𝐫𝐭𝐬, now is the time to go beyond the hype and start building real connections. Our expert panel will guide you through the top strategies and insights you need to create lasting impact with today's trends and engaging female nuances. We'll be diving into: ▫ 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 𝐍𝐮𝐚𝐧𝐜𝐞𝐬 𝐨𝐟 𝐖𝐨𝐦𝐞𝐧 in health & fitness ▫ 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐀𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜 𝐁𝐫𝐚𝐧𝐝 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧𝐬 through trust & loyalty ▫ Crafting 𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐌𝐞𝐬𝐬𝐚𝐠𝐢𝐧𝐠 that resonates with women ▫ Leveraging 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 to amplify your reach ▫ 𝐌𝐞𝐚𝐬𝐮𝐫𝐢𝐧𝐠 𝐈𝐦𝐩𝐚𝐜𝐭 and success in women-focused campaigns Don’t miss this opportunity to hear from like-minded leaders who are committed to driving real change in this space. Sign up and don´t miss this event!! #GameChangers #WomenInFitness #BrandToolkit #ParticipationAgency

እንደ ዶቭ ስኬታማ የማርኬቲንግ ውጤት.... The Dove Success Story: Redefining Beauty and Driving Growth Dove stands as a global leader in the beauty industry, proving that a strong and authentic brand identity can drive substantial business growth. Its iconic Real Beauty campaign showcases how aligning a brand with social values can create lasting emotional connections with customers. A Mission Beyond Products Dove’s journey began with a mission to challenge traditional beauty standards. In 2004, it launched the Real Beauty campaign, which celebrated diverse, natural, and realistic portrayals of women. This bold move resonated with consumers worldwide, positioning Dove as a brand that values inclusivity and authenticity. Transformative Impact on Sales The campaign's success was reflected in Dove’s financial growth. Sales surged by 700%, with revenue increasing from $2.5 billion to $4 billion within a decade. This transformation highlighted the power of socially conscious marketing in fostering customer loyalty and driving revenue. Leveraging Social Media Dove further amplified its message with campaigns like #SpeakBeautiful on Twitter, addressing negative self-talk online. This initiative garnered over 800 million impressions, demonstrating the brand’s ability to leverage digital platforms effectively to expand its reach and engagement. What Makes Dove Stand Out? 1. Authenticity: By focusing on real people and real stories, Dove created a relatable and trustworthy image. 2. Consistency: Across all platforms, Dove maintained a unified message of empowerment and self-esteem. 3. Emotional Connection: Dove tapped into a deeper emotional narrative, making it more than just a skincare brand—it became a movement. Lessons for Other Brands Dove teaches us that aligning a brand with purpose can drive both social change and business success. By staying authentic, addressing relevant issues, and connecting with customers emotionally, brands can create loyalty that lasts a lifetime. How does your brand reflect its values? Share your thoughts below! #successstory #bussiness #digitalmarketing #socialmedia