Primitive_Agency [m/wbe Certified]’s Post

🚨NEW EVENT INCOMING: 𝐉𝐨𝐢𝐧 𝐮𝐬 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐧𝐞𝐱𝐭 𝐜𝐡𝐚𝐩𝐭𝐞𝐫 𝐢𝐧 𝐈𝐫𝐢𝐬'𝐬 𝐏𝐚𝐫𝐭𝐢𝐜𝐢𝐩𝐚𝐭𝐢𝐨𝐧 𝐇𝐮𝐛 𝐬𝐞𝐫𝐢𝐞𝐬! We’re excited to welcome you back to Iris HQ for the second event in our insights series, 𝐆𝐚𝐦𝐞 𝐂𝐡𝐚𝐧𝐠𝐞𝐫𝐬: 𝐄𝐬𝐬𝐞𝐧𝐭𝐢𝐚𝐥 𝐁𝐫𝐚𝐧𝐝 𝐓𝐨𝐨𝐥𝐤𝐢𝐭 𝐟𝐨𝐫 𝐄𝐧𝐠𝐚𝐠𝐢𝐧𝐠 𝐖𝐨𝐦𝐞𝐧. We’ll be bringing together c-suite leaders shaping the future of marketing campaigns driven to engage female communities in health, wellness, and fitness for an exclusive, high-impact discussion. 📅 𝐃𝐚𝐭𝐞: 28th November ⏰ 𝐓𝐢𝐦𝐞: 9:00 AM – 11:30 AM 📍 𝐋𝐨𝐜𝐚𝐭𝐢𝐨𝐧: Iris HQ, London 🔗 𝐒𝐢𝐠𝐧 𝐮𝐩 𝐡𝐞𝐫𝐞: https://lnkd.in/e4dgGiZn With 83% 𝐨𝐟 𝐛𝐫𝐚𝐧𝐝𝐬 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐢𝐧𝐠 𝐢𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭𝐬 𝐢𝐧𝐭𝐨 𝐰𝐨𝐦𝐞𝐧’𝐬 𝐬𝐩𝐨𝐫𝐭𝐬, now is the time to go beyond the hype and start building real connections. Our expert panel will guide you through the top strategies and insights you need to create lasting impact with today's trends and engaging female nuances. We'll be diving into: ▫ 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 𝐍𝐮𝐚𝐧𝐜𝐞𝐬 𝐨𝐟 𝐖𝐨𝐦𝐞𝐧 in health & fitness ▫ 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐀𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜 𝐁𝐫𝐚𝐧𝐝 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧𝐬 through trust & loyalty ▫ Crafting 𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐌𝐞𝐬𝐬𝐚𝐠𝐢𝐧𝐠 that resonates with women ▫ Leveraging 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 to amplify your reach ▫ 𝐌𝐞𝐚𝐬𝐮𝐫𝐢𝐧𝐠 𝐈𝐦𝐩𝐚𝐜𝐭 and success in women-focused campaigns 👀 Keep your eyes peeled for headline speakers being announced in the coming weeks! Don’t miss this opportunity to hear from like-minded leaders who are committed to driving real change in this space. See you there? #GameChangers #WomenInFitness #BrandToolkit #ParticipationAgency  

INSIGHT | We kicked off this year’s global conference series in New York, bringing together an inspiring group of speakers and changemakers at Advertising Week. The morning was filled with rich discussions, innovative ideas, and those all important connections and conversations. ▪️ At The Marketing Society's Changemakers Conference in New York, three key leadership lessons emerged for Samuel Monnie: authenticity drives action (demonstrated by 17-year-old Emmett O'Sullivan's Policy Playground platform), inclusion powers growth (highlighted by Creative Spirit's work with neurodiverse communities), and purpose can drive profit (shown through Vaseline's collaboration with the trans community in Thailand on specialized skincare products). - https://lnkd.in/eiSmQN2Y ▪️ A Q&A bought to us by MSQ. The New York Changemakers Conference sparked an insightful discussion between Smarts US's Mike DaRe and Freemavens' Eleanor Lloyd Malcolm on cultural endurance. They explored how successful brands maintain authenticity while navigating trends, with key insights on sustainability, brand personality, and future-proofing. Notable mentions included Fenty's category disruption, Mini Cooper's subtle sustainability, and the importance of consistent brand voice. - https://lnkd.in/e4X8pZgF ▪️ Authored by global sales and marketing executive Stephanie Anderson. 17-year-old Emmet O'Sullivan showcased PolicyPlayground.org, a website enabling easy communication with senators about legislative issues. Inspired by his type 1 diabetes diagnosis, O'Sullivan created the platform to simplify healthcare advocacy. During a live demonstration, conference attendees successfully contacted their senators within minutes, demonstrating the tool's effectiveness. - https://lnkd.in/e7siqJwn #ChangemakersImpact #PurposefulLeadership #Impact

✍️ 𝗦𝗻𝗮𝗽𝘀𝗵𝗼𝘁𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝟭𝘀𝘁 𝗕𝗲𝘁𝘁𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲 Let's keep the momentum going! At the 1st Better Marketing Conference, Mary Kyriakidi, Global Thought Leader at Kantar, discussed the industry’s shift back to brand perceptions, highlighting 💡 how this change benefits both business 🏢🏢 and society👩💼👨💼 driving  #BetterMarketing. She explained that brands grow 📈 by being meaningfully different to more people and shared three growth accelerators:  1️⃣ _Predispose more people 2️⃣ _Be more present  3️⃣ _Find new space This approach helps brands build long-term, sustainable success while contributing positively to society 👨👩👦 and the planet🌍🌎🌏 #SDE #BetterMarketingConference #BetterMarketing #Brands #Growth #Knowledge

🚨NEW LIVE EVENT🚨:  𝐉𝐨𝐢𝐧 𝐮𝐬 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐧𝐞𝐱𝐭 𝐜𝐡𝐚𝐩𝐭𝐞𝐫 𝐢𝐧 𝐈𝐫𝐢𝐬'𝐬 𝐏𝐚𝐫𝐭𝐢𝐜𝐢𝐩𝐚𝐭𝐢𝐨𝐧 𝐇𝐮𝐛 𝐬𝐞𝐫𝐢𝐞𝐬! We’re excited to welcome you for the second event in our insights series, 𝐆𝐚𝐦𝐞 𝐂𝐡𝐚𝐧𝐠𝐞𝐫𝐬: 𝐄𝐬𝐬𝐞𝐧𝐭𝐢𝐚𝐥 𝐁𝐫𝐚𝐧𝐝 𝐓𝐨𝐨𝐥𝐤𝐢𝐭 𝐟𝐨𝐫 𝐄𝐧𝐠𝐚𝐠𝐢𝐧𝐠 𝐖𝐨𝐦𝐞𝐧. We’ll be bringing together c-suite leaders shaping the future of marketing campaigns driven to engage female communities in health, wellness, and fitness for an exclusive, high-impact discussion Live! 📅 DATE: 28th November ⏰ TIME: 9:00 AM – 11:30 AM GMT 📍 LOCATION:  Iris HQ 🎥 LIVE-STREAM 👉 🔗 𝐒𝐢𝐠𝐧 𝐮𝐩 𝐡𝐞𝐫𝐞: https://lnkd.in/e4dgGiZn With 83% 𝐨𝐟 𝐛𝐫𝐚𝐧𝐝𝐬 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐢𝐧𝐠 𝐢𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭𝐬 𝐢𝐧𝐭𝐨 𝐰𝐨𝐦𝐞𝐧’𝐬 𝐬𝐩𝐨𝐫𝐭𝐬, now is the time to go beyond the hype and start building real connections. Our expert panel will guide you through the top strategies and insights you need to create lasting impact with today's trends and engaging female nuances. We'll be diving into: ▫ 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 𝐍𝐮𝐚𝐧𝐜𝐞𝐬 𝐨𝐟 𝐖𝐨𝐦𝐞𝐧 in health & fitness ▫ 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐀𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜 𝐁𝐫𝐚𝐧𝐝 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧𝐬 through trust & loyalty ▫ Crafting 𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐌𝐞𝐬𝐬𝐚𝐠𝐢𝐧𝐠 that resonates with women ▫ Leveraging 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 to amplify your reach ▫ 𝐌𝐞𝐚𝐬𝐮𝐫𝐢𝐧𝐠 𝐈𝐦𝐩𝐚𝐜𝐭 and success in women-focused campaigns Don’t miss this opportunity to hear from like-minded leaders who are committed to driving real change in this space. Sign up and don´t miss this event!! #GameChangers #WomenInFitness #BrandToolkit #ParticipationAgency

IMPACT | What Does IMPACT Mean to You? 💥 As we gear up for this year’s conference, our theme, "IMPACT," has us reflecting on the profound role we play as marketers. From shaping organisational strategy to influencing society at large, the impact we create extends far beyond mere campaigns. It’s about fostering positive change, building lasting connections, and driving meaningful results. We asked some of our members to share what IMPACT means to them. Please take a look below at what Richard Boon, Marina Bachvarova, Tyrone Gracias and Diane Perlman have to say... Now, we want to hear from you! 𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝗜𝗠𝗣𝗔𝗖𝗧 𝗺𝗲𝗮𝗻 𝘁𝗼 𝘆𝗼𝘂?  Share your thoughts in the comments below, and let’s continue this conversation together. With 6 conferences across 6 of our global hubs, there’s something for everyone—wherever you may be. 🔗 Ready to be part of this impactful event? Find out more or get in touch and we will direct you to the conference location near you - https://lnkd.in/dfP3Z78z #Impact #Marektingimpact #ChangemakersImpact #MarketingConference #MarketingImpact

Sometimes, the biggest leaps start with a single, brave step. In 2020, as lockdown loomed, clients hung in the balance, projects stalled, and fear gripped the world. Many SMEs faced immense challenges during the COVID-19 pandemic. However, Brandfundi (Pty) Ltd saw an opportunity amidst the chaos. Founder Michelle Cavé used this time to strengthen customer relationships and prioritise employee well-being and adapted digital tools to significantly amplify their social media presence, leading to enhanced engagement and visibility. Fast forward to 2024, and Brandfundi (Pty) Ltd leaps into another year, surviving and thriving. The team celebrate four years since the pandemic with humility and gratitude, their journey characterised by a resilient spirit, adaptability, and passion. This leap year brings new team members, exciting opportunities, ambitions, and renewed energy. Brandfundi (Pty) Ltd's embrace of change has made them stronger, not just on #leapyears but every day, demonstrating the power of resilience and forward-thinking in overcoming challenges. #PRandCommunications #PRandCommunications #communication #comms #BrandCommunications #publicrelations #PublicRelationsAgency  #focused #greatthingsahead #leapyear2024 #leapyear #leapday

"𝗜 𝗵𝗮𝘃𝗲 𝗮 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝘁𝗼 𝘂𝘀𝗲 𝗺𝘆 𝘃𝗼𝗶𝗰𝗲 𝗶𝗻 𝗺𝘆 𝗿𝗼𝗹𝗲/𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗯𝗲𝗰𝗮𝘂𝘀𝗲: _____________." That was the prompt at a recent conference session I attended - a simple yet profound question that got everyone thinking. I scribbled down my thoughts, highlighted my key points, and felt proud of the clarity I found in my answers. But then came the next part: "Now, pick a partner and share with them. Then 𝘿𝙍𝘼𝙒 their brand based on what you heard."  DRAW? Uh oh. Cue hesitation and slight panic. But as I started sketching, something surprising happened - it became a fun, eye-opening process. Here's what I shared with my partner: 𝘐 𝘩𝘢𝘷𝘦 𝘢 𝘳𝘦𝘴𝘱𝘰𝘯𝘴𝘪𝘣𝘪𝘭𝘪𝘵𝘺 𝘵𝘰 𝘶𝘴𝘦 𝘮𝘺 𝘷𝘰𝘪𝘤𝘦 𝘣𝘦𝘤𝘢𝘶𝘴𝘦 𝘐 𝘰𝘧𝘧𝘦𝘳 𝘴𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨 𝘵𝘩𝘢𝘵 𝘤𝘩𝘢𝘯𝘨𝘦𝘴 𝘭𝘪𝘷𝘦𝘴. 𝘐 𝘣𝘶𝘪𝘭𝘥 𝘢𝘯𝘥 𝘢𝘤𝘵𝘪𝘷𝘢𝘵𝘦 𝘴𝘺𝘴𝘵𝘦𝘮𝘴 𝘵𝘩𝘢𝘵 𝘴𝘶𝘱𝘱𝘰𝘳𝘵 𝘱𝘦𝘰𝘱𝘭𝘦’𝘴 𝘩𝘦𝘢𝘭𝘵𝘩 𝘢𝘯𝘥 𝘸𝘦𝘭𝘭𝘣𝘦𝘪𝘯𝘨, 𝘮𝘢𝘬𝘪𝘯𝘨 𝘩𝘦𝘢𝘭𝘵𝘩𝘤𝘢𝘳𝘦 𝘴𝘺𝘴𝘵𝘦𝘮𝘴 𝘮𝘰𝘳𝘦 𝘦𝘧𝘧𝘪𝘤𝘪𝘦𝘯𝘵 𝘴𝘰 𝘱𝘢𝘵𝘪𝘦𝘯𝘵𝘴 𝘨𝘦𝘵 𝘣𝘦𝘵𝘵𝘦𝘳 𝘤𝘢𝘳𝘦, 𝘱𝘳𝘰𝘷𝘪𝘥𝘦𝘳𝘴 𝘧𝘪𝘯𝘥 𝘮𝘰𝘳𝘦 𝘫𝘰𝘺 𝘪𝘯 𝘵𝘩𝘦𝘪𝘳 𝘸𝘰𝘳𝘬, 𝘢𝘯𝘥 𝘤𝘰𝘴𝘵𝘴 𝘢𝘳𝘦 𝘳𝘦𝘥𝘶𝘤𝘦𝘥. But what stood out most was how my partner interpreted my brand. When she shared her drawing, she described my business as 𝗮𝗻 𝗲𝗻𝗲𝗿𝗴𝗲𝘁𝗶𝗰 𝗳𝗼𝗿𝗰𝗲, 𝗮𝗰𝘁𝗶𝘃𝗲𝗹𝘆 𝗱𝗿𝗶𝘃𝗶𝗻𝗴 𝗲𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻 𝗶𝗻 𝗵𝗲𝗮𝗹𝘁𝗵𝗰𝗮𝗿𝗲 𝘁𝗼 𝗶𝗺𝗽𝗿𝗼𝘃𝗲 𝗼𝘂𝘁𝗰𝗼𝗺𝗲𝘀. Her drawing captured that energy beautifully, and it reminded me that sometimes, where words fall short, visuals connect. We all have a brand, whether we realize it or not. Ask yourself this question to deepen your personal or business mission: “𝗜 𝗵𝗮𝘃𝗲 𝗮 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝘁𝗼 𝘂𝘀𝗲 𝗺𝘆 𝘃𝗼𝗶𝗰𝗲 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 ___________________.” This deep reflection is essential. Otherwise, I’m just another healthcare consultant. And Starbucks could have a brand whose mission is to “make a great cup of coffee”- when, in fact, their mission is to “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.” Why do you have a responsibility to use your voice? How would 𝘺𝘰𝘶 draw your brand? 🎨 P.S. I love that both my partner and I had hearts at the center of our drawings, as we both serve the healthcare industry. ❤️ A big thank you to Felicia Renea for leading such an excellent “Brand Your Brilliance” session, and to Take The Lead Women for a wonderful conference! #MissionMinded #BrandYourBrilliance #HealthcareStrategy #StrategytoResults #TaketheLeadWomen

Ogilvy's pioneering health influence offering is here. As demand for credible health and wellbeing advice on social media soars, we are helping pharma brands and healthcare companies tap into the burgeoning influence economy and build exceptional relationships with patients and healthcare communities. Read more about the offering here: https://lnkd.in/dJVga667 Rahul Titus, Global Head of Influence:  “The future of Health Influence is around real experts driving real impact. Own your conversation around health, or someone else will. Leveraging Ogilvy’s legacy as the industry's earliest adopter of social influence, we provide a balanced approach to social media in health, blending innovation with expert translation of health information for wider audiences.” Caroline Howe, CEO, Ogilvy Health EMEA: “Society is at a point of peak illness and peak wellness. An aging population means more people are living with chronic illness, while more people than ever are seeking wellness and lifestyle solutions to better their health. Our experts understand the unique landscape of health and influencer marketing, navigating the regulatory compliance while delivering creative effectiveness and powerful narratives, all told through credible influencers.”

I am thrilled to be joining the D&I Changemakers Conference as a Speaker to power up the stage on the topic of "ERGs Today". Moreover, I invite all to join us for the 2024 ERG Excellence Award during which we will anounce the winners of the award. �� Agenda I am proud to join a fanstastic group of 45 speakers across the globe who will inspire, navigate, shock and shake you during a 2-day event program!!! �� Speakers The event is online+, global and free of charge. ��Register The D&I Changemakers conference is the best choice for anyone who wants to stay on top of the hottest DEI trends. For nearly a decade, the conference has attracted the biggest brands and top Diversity, Equity, Inclusion, HR, ESG, CSR professionals and business leaders. ��Just a few more reasons to join: · It is the largest and the most significant online DEI conference for business in the CEE region, organized by Diversity Hub · For the first time in history, you can join the DEI AS A HABIT online class!!! · For the 3rd time, the winners of the ERG Excellence Awards will be announced. · Exclusive face-to-face workshops will be offered at the event venue. · Opportunity to network with other DEI professionals. · You will learn new piece of data, solutions, and best business practices. ⏰ When? Dec 4-5, 2024 �� Registration �� Formula: Online+ #EmpoweredDEI #DIChangemakers2024 #diversityhub #diversitymatters #ESG

The campaigns I've been involved with that stand out the most are those driven by a deeply authentic and significant purpose. From projects with Prostate Cancer UK on persuading people to go and get tested featured in the sports pages of national tabloids, to getting people to use their Boots UK Pharmacist to help alleviate pressure on the NHS, through case study content, to working with Co-op Funeralcare on a podcast to support people dealing with grief. It's those campaigns, where businesses create content that goes beyond mere profit, where the results speak for themselves. The Co-op campaign dominated the Apple podcast chart for over a week and the Boots campaign won multiple awards, which goes to show it really does work when businesses align their mission with broader societal goals. The 2021 Edelman Trust Barometer revealed 68% of consumers feel empowered to drive corporate change, with 86% expecting CEOs to address societal issues. This shift has prompted many organisations to redefine their purpose, aligning their missions with community objectives such as sustainability and social equity. However, focusing on purpose means greater complexity. It means reevaluating every aspect of your operations, from product delivery to employee engagement, in order to resonate with consumers who increasingly consider a brand's values when making purchasing decisions. What's your brand purpose? Drop me a note if you want to chat. #contentmarketing #PurposeDrivenMarketing #BrandPurpose #SocialImpactMarketing #ConsciousMarketing #SustainableMarketing