Prime Insights Magazine ’s Post

The Changing Landscape of Mahindra and Tata Motors: From Push Sales to Quality Pull There was a time when Indian automakers Mahindra Group and Tata Motors relied heavily on their established business groups to sell their vehicles. Mahindra, for instance, initially depended on its #tractor dealers to cross-sell MPVs and passenger vehicles. Similarly, Tata truck dealers were tasked with selling their passenger cars. These dealers had an existing customer base and often cross-sold or, at times, even pushed these new products to customers. But the times have changed. Today, Mahindra and Tata have launched innovative, world-class products that don’t need to be pushed onto customers. Instead, customers are drawn to their showrooms because of the quality of their vehicles. The era of push sales is over, replaced by a strong pull driven by superior products like the Mahindra XUV-Series and the Tata Harrier, Safari and EVs etc. However, despite the leap in product quality, there’s a lingering problem…. “after-sales service”. The service standards at many of the older dealerships, run by the same groups who once sold tractors and trucks, haven’t evolved at the same pace as the products. These dealerships often fall short in customer care, failing to acknowledge and address complaints adequately. This issue becomes more glaring when you compare it to the service provided by foreign brands like Hyundai, Kia, Toyota, and Suzuki. In fact, in my personal experience, I’ve noticed a distinct difference in service between Mahindra and Kia, even when both vehicles, #XUV700 and #KiaSeltos—are purchased from the same dealership. At Kia’s service centers, complaints are handled swiftly, and the focus is clearly on customer retention. The Korean giants understand that losing a customer over service issues is a failure they cannot afford. On the other hand, Mahindra’s service, from the same dealership, feels lackluster. Complaints are only noted on Papers, cars are polished and washed, but feedback is rarely acknowledged or addressed in any meaningful way. The question is: Are Mahindra Group and Tata Motors aware of the kind of service their customers are receiving from these legacy dealerships? Or are they simply relying on their dealers, assuming that all is well at the ground level? If Mahindra and Tata truly want to capitalize on the fantastic products they’re now offering, they need to ensure that their “after-sales service” matches the quality of their vehicles. The legacy of indifference from dealership owners cannot continue if they hope to cultivate repeat customers and long-term loyalty. It’s time for Mahindra and Tata to take a serious look at their customer service experience. They’ve raised the bar on the quality of their cars; now they need to raise the bar on the quality of care they provide to their customers.

AIGC: Revolutionizing Car Dealership Transportation Across India 🇮🇳 In the fast-paced world of car dealerships, efficient transportation is key. That's where AIGC comes in. We provide specialized transportation solutions designed to meet the unique needs of car dealerships across India. Our nationwide network and expertise in handling vehicles ensure that your inventory reaches its destination safely and on time. Whether you're moving a single car or an entire fleet, we have the resources and experience to get the job done right. Why choose AIGC for your car dealership transportation needs? -Specialized expertise: We understand the specific requirements of transporting vehicles and have the expertise to handle them with care. -Nationwide network: Our extensive network allows us to provide seamless transportation services across India. -Timely delivery: We prioritize on-time delivery to ensure your inventory reaches its destination when you need it. -Competitive pricing: Our transparent pricing and commitment to value ensure you get the best service at a competitive rate. Ready to streamline your car dealership transportation? Visit our website www.agic.co.in or contact us today to learn more about our specialized transportation solutions for car dealerships. Let AIGC be your trusted partner in moving your inventory efficiently and reliably. #AIGC #cardealership #transportation #logistics #supplychain #India #autoindustry #automotive

NEXA is a premium dealership network of Maruti Suzuki India Limited, a leading automobile manufacturer in India. NEXA was launched in 2015 as a new brand experience for Maruti Suzuki customers, offering premium car models and advanced dealership facilities. NEXA dealerships offer a premium customer experience, with a focus on high-end design, customer comfort, and advanced technology. NEXA offers a range of premium cars from Maruti Suzuki, including the popular S-Cross, Ciaz, Baleno, and Ignis models. These cars are designed to offer advanced features, premium design, and high-end performance to meet the needs of discerning customers. NEXA has quickly become a leading player in the premium car market in India, thanks to its focus on customer satisfaction and its commitment to delivering a premium customer experience. The NEXA brand is recognized for its quality, innovation, and customer-centric approach, and it has earned a strong reputation among customers and industry experts alike. NEXA has a network of over 300 dealerships across India, making it easier for customers to access its range of premium cars and high-end dealership facilities. Whether customers are looking to purchase a new car, book a test drive, or receive after-sales support, NEXA dealerships offer a convenient, reliable, and enjoyable customer experience. In conclusion, NEXA is a key part of Maruti Suzuki's efforts to offer a premium customer experience and reach new audiences in the growing Indian market. With its focus on high-end design, advanced technology, and customer satisfaction, NEXA has quickly become a leading player in the premium car market, and it will continue to play a key role in Maruti Suzuki's success for many years to come. #casestudy #marutisuzukinexa #nexa #socialhathi #digitalmarketing

Attention Car Dealerships! Supercharge Your Business with AIGC! Car Dealership Owners and Managers, Are you tired of the logistical challenges that come with vehicle transport? AIGC - All India Goods Carrier is here to transform how you move cars and drive your success! Partnering with AIGC means reliability you can count on. We pride ourselves on delivering vehicles on time, every time, ensuring your inventory reaches its destination promptly without delays. Our extensive pan-India presence means we cover all corners of the country, from bustling cities to remote locations. Wherever your dealership is located or wherever your customers need their cars delivered, AIGC is there. We handle your vehicles with the utmost care and expertise. Our professional team treats every car like it’s their own, ensuring flawless delivery and impressing your customers with the condition in which their vehicles arrive. AIGC offers tailored transport solutions to meet your specific dealership needs. Whether you require bulk deliveries, special handling for high-end models, or flexibility for last-minute changes, we’ve got you covered. Our competitive pricing ensures cost efficiency, meaning more savings and better margins for your business. We provide real-time updates and transparent communication throughout the transport process, keeping you informed every step of the way. With years of experience and a passion for cars, AIGC has built a reputation for excellence. We are trusted by dealerships across India to deliver outstanding service, every single time. Ready to take your dealership to the next level? Contact us at +918178161950 or email [email protected] to discuss how AIGC can support your vehicle transport needs. Visit www.aigc.co.in to learn more about our services. Let’s drive success together with AIGC! #AIGC #CarTransport #VehicleLogistics #CarDealerships #ReliableService #ProfessionalHandling #NationwideCoverage #CustomerSatisfaction #EcoFriendly #CostEfficient #TailoredSolutions #ScalableServices #TopNotchSupport #ProvenExcellence

As DCD Automotive Holdings' dealership footprint has grown so has its ability to offer a selection of used vehicles more widely. The New England group shares its pool of used-vehicle inventory among its 31 dealerships. In recent years, the company has honed how it transports those used vehicles to potential customers for inspection and purchase — even if the buyer is in a different state. "One day we woke up and said, 'Geez, we've got 1,800 used cars between all of our stores. What would happen if we advertised them at every location rather than just the cars that that car dealership stocks?' " said Shawn Hanlon, president of the company's New Hampshire and Vermont operations. The practice predates the pandemic but has become more established as DCD Automotive, of Norwood, Mass. — operating under the dealership name Nucar — has acquired more stores in the region, Hanlon told Automotive News. In the process of standardizing its used-vehicle operations, the group realized would-be customers might have interest in not-spoken-for vehicles at other Nucar dealerships — not just those at the store closest to them, Hanlon said. When the company tested combining used-vehicle inventory on its websites, it began getting leads, he added. "We would start to see traffic and once we got the traffic, we started to build a process to say, 'OK, how do we work this?' " he said. Offering a would-be customer the option to have the vehicle brought to them — whether locally or from out of state — rather than the buyer driving to get it themselves was crucial, Hanlon said. "Our biggest store in Tilton probably has a roster of 35 of those people," Hanlon said, referring to one of the group's dealerships in New Hampshire. "Some other stores maybe have 10 that they call upon." The goal is to ensure a high probability the customer purchases the vehicle once it's delivered. Typically, customers interested in that delivery are "probably" going to buy, Hanlon said. "Our success rate runs in the 90th percentile," he said. "We bring a car up, 90 percent of the time the customers are buying it." Hanlon oversees seven dealerships, and said he has between 15 and 20 sales per month per location that result from the delivery service. He said Nucar doesn't charge a fee for transporting an unpurchased used vehicle to a potential buyer's local Nucar dealership if the travel distance is under 350 miles. For trips longer than 350 miles, a flat fee of $500 is assessed, he said.

Last month, Nissan Motor Corporation sold nearly 40,000 vehicles in the US, or 44 percent of total sales, TO FLEET, including rental companies. NOT COOL. "In the first 11 months of fiscal 2023, Nissan has offloaded about a quarter of its vehicle volume to fleet and rental". And the dealers are NOT HAPPY.....Nissan's dependence on rental fleets to move metal is "catastrophic" for its retailers, said a dealer, one of four interviewed for this article. "They asked not to be identified for fear of retaliation from the automaker".....that's a hell of culture you've built with your business partners!! "Nissan is selling around the dealer network, HALF of whom are already unprofitable," the dealer said. High inventory (112 days), damaged residuals, high incentives....."A retailer said many Nissan dealers charged over sticker price during the pandemic"....there goes your brand loyalty. A profitable 10% market share in the US is a pipedream at the present time, with no strategy to fix. This has been going on for DECADES at Nissan. Note: "We're getting crushed," one of the dealers said. "Honda is selling 100,000 a month, Toyota Motor Corporation is selling 170,000, and we're selling 30,000." Dealership lots are piling up with LAST YEARS models, including reportedly more than 30,000 Rogue and nearly 5,000 Ariya crossovers. #automotive #automotiveindustry #marketing #digitalmarketing #sales #leadership #management #innovation #ecommerce #branding #ai #brand #ev #electricvehicles #technology

Nissan Motor Corporation’s struggle to sell vehicles through its U.S. retail channel has caused the brand to revert to an bad old habit: It has been relying on fleet sales. In February, the automaker sold nearly 40,000 vehicles, or 44 percent of its total volume, to fleets, mainly rental companies, according to sales data reviewed by Automotive News. A year ago, the fleet share of overall sales was about 25 percent. The recent reliance on fleet sales is not just a one-off. In the first 11 months of fiscal 2023, Nissan sent about a quarter of its vehicle volume to commercial and rental fleets according to the sales data. Nissan's dependence on rental fleets to move metal is "catastrophic" for its retailers. "Nissan is selling around the dealer network, half of whom are already unprofitable.” Cox Automotive Inc. TrueCar, Inc.

How much does it cost to open a Hyundai dealership? And what are the challenges involved? Hyundai is one of the most popular car brands in India, and for good reaso & if you notice cars on Indian Roads you ll find every 3rd or 4th car of Hyundai Investment: Opening a Hyundai dealership requires a substantial investment (around 5 to 10 crores) to cover infrastructure, dealership fees, licenses, stock, and working capital. You'll also need a sizeable space (approximately 15,000 sqft) to accommodate the showroom and workshop. Land Space is Excluded in this investment Profit Margins: While car sales themselves offer a modest margin (3-4%), dealerships recoup significant profits through other avenues: Spare parts: 15-25% Insurance: Up to 40% commission Car financing: 3% commission RTO processing & accessories: Up to 25% Profit Potential: Imagine selling 80-100 cars per month (average for dealerships) with a 4% margin on a 10 lakh average price tag. That translates to a monthly profit of 32-40 lakhs, not including income from workshops, accessories, insurance, and RTO! Challenges to Consider: The dealership landscape isn't a bed of roses. Here are some key challenges to be aware of: High initial investment Intense competition Narrow profit margins on car sales Securing skilled staff Effective inventory management The Takeaway: A Hyundai dealership can be a lucrative venture, but it demands thorough research and a clear understanding of the challenges involved.

What are the Benefits of using Used-Car Dealer Websites? The Benefits of Used-Car Dealer Websites 1. Wide Selection of Vehicles Used-car dealer websites bring together thousands of listings from various sellers, offering buyers a diverse selection to choose from. Whether you are looking for a compact car or an SUV, you can find it all on these platforms. This vast inventory makes it easier to compare prices, features, and conditions, ensuring that you make an informed decision. 2. Detailed Vehicle Information Gone are the days when you had to rely solely on the dealer’s word or a brief description for information about a used car. Modern websites provide detailed specifications, including mileage, condition, history reports, and even photos or virtual tours of the vehicle. This level of transparency allows buyers to thoroughly assess the car before making a purchase. 3. Convenience and Time-Saving One of the most significant advantages of using used-car dealer websites is the convenience they offer. Instead of visiting multiple dealerships, you can browse through numerous listings from the comfort of your own home. This saves time and eliminates the hassle of physically inspecting cars that do not meet your requirements. 4. Competitive Pricing Compared to traditional dealerships, used-car dealer websites often offer more competitive prices. These platforms create a competitive environment where sellers must offer their vehicles at reasonable rates to attract buyers. Additionally, online platforms have lower overhead costs than physical dealerships, further contributing to the lower prices. Learn more --> https://lnkd.in/gFSkD4MF #usedcardealers #carbuyingguide #transparentpricing #convenientshopping #preownedvehicles #onlinecardealers #vehicleselection #timesaving-tips #budgetfriendlycars #digitalcarmarket #website

The average number of cars not sold yearly by a dealership can vary greatly depending on factors such as: 1. Dealership size 2. Location 3. Type of vehicles sold (new, used, luxury, etc.) 4. Market conditions However, here are some general insights: *New Car Dealerships:* - According to the National Automobile Dealers Association (NADA), the average new car dealership sells around 500-600 vehicles per year. - A study by Automotive News found that in 2020, the average new car dealership had around 120-150 unsold vehicles at the end of the year. *Used Car Dealerships:* - The average used car dealership sells around 200-300 vehicles per year. - A study by the National Independent Automobile Dealers Association (NIADA) found that used car dealerships typically have around 50-75 unsold vehicles at the end of the year. To estimate the average number of cars not sold yearly by a dealership, let's assume: - New car dealerships: 10-20% of inventory remains unsold (conservative estimate) - Used car dealerships: 20-30% of inventory remains unsold (conservative estimate) Based on these assumptions: *New Car Dealerships:* - Unsold vehicles per year: 50-120 vehicles (10-20% of 500-600 sales) *Used Car Dealerships:* - Unsold vehicles per year: 40-90 vehicles (20-30% of 200-300 sales) Keep in mind that these estimates are rough and may vary depending on the specific dealership and market conditions.