Primal Ads’ Post

Amazon just rolled out a new kind of ad called Sponsored Cinema Ads. 📽️ Remember when they launched ads on TV? Well, they've decided not to wait any longer and brought something even cooler to the table. Here's the gist from Amazon themselves: "After seeing how well our Sponsored TV ads worked, we thought, why not bring something even bigger to our partners? So, here we are with Sponsored Cinema Ads. These aren't just any ads. They're for folks who love watching movies the old-fashioned way - in theaters. Plus, it's a chance to catch people when they're really paying attention, not just half-watching with one eye on their phone." What you need to know: -Ads have QR codes. Scan them with your phone in the theater and boom, you're checking out products before the movie even starts. -You can choose when your ad shows up: before the movie starts, in the middle, or even after it ends for the real movie buffs. -Want your ad right before the movie? That'll cost more, starting at $20 per 1000 views. -Amazon's trying out something new with sound. They'll use noises from the theater (like laughing or popcorn munching) to give advertisers better feedback. But for now, it's just a test in a few places. -Your ad has to be super sharp, at least 8k resolution. And there's no limit on how much you can spend. #amazonadvertising #amazonfba #sponsoredcinemaads

More ads... are we surprised? I haven't heard it mentioned much - one thing Prime Video & Amazon MGM Studios has done differently on the ad front is putting all of the ads BEFORE the programming. The clunky ads inserted into a movie right in the middle of a pivotal scene is enough for me to just cancel the service, not pay a higher subscription fee to not see ads. Here's to hoping they keep the ads at the beginning of the content... 🤞 #streaming #streamingvideo #ott #advertising

🎥🍿 Amazon Prime Video has just announced their upcoming show and movie releases for #2024. This not only provides great entertainment for viewers, but also presents a #prime opportunity for advertisers to reach their target audience through strategic ad placements. As we know, content is king when it comes to advertising 🚀. By aligning your brand with relevant and engaging content, you have the opportunity to connect with clients in a meaningful way. Whether it's through pre-roll ads, product placements, or sponsored content, leveraging popular shows and movies can help drive visibility and engagement for your brand. 😎 Learn more about Amazon Ads Prime Video ads here: https://lnkd.in/g67iTPKe So next time you're planning your advertising #strategy, consider how you can leverage the latest content releases to captivate your audience. Stay tuned for more updates on upcoming entertainment releases and how you can incorporate them into your marketing efforts. 📈 #ContentIsKing #Advertising #AmazonPrimeVideo #amazon #amazonads #pva #opportunity

Amazon Prime Video undercuts Netflix on cost for its ad-supported tier, drawing in advertisers with the help of its sizable subscriber base. With Prime Video advertisements predicted to bring in an additional $5 billion a year, Amazon’s advertising revenue jumped to $11.8 billion in Q1 2024. This increases rivalry in the streaming market and encourages users who are cost-conscious to purchase ad-supported plans. Read to find out more... #Advertising #Amazon #AmazonPrimeVideo

Amazon Prime enters the ad business, promising fewer ads than traditional TV & a choice for ad-free viewing by paying an extra $2.99. Find out more in our latest article. #AmazonPrimeAds #OTTAdvertising

Curious about the future of advertising on Amazon Prime Video? Find out at: https://lnkd.in/gMv8V8i6 With the launch of Amazon Prime Video’s ad-supported tier, existing Prime Video viewers will now automatically see ads unless they upgrade to ad-free for $2.99 per month. Explore the platform's new ad-supported tier and discover opportunities for brands to connect with viewers. Continue reading on our blog! https://lnkd.in/gMv8V8i6 #channelbakers #primevideo #amazon #stv #video #advertising

🔍 Fascinating insights from a recent article on Amazon Prime Video Advertising have shed new light on common perceptions. Did you know? - Amazon's ad business surged by 95% year-over-year in Q1 2021, marking a substantial growth spurt that highlights the platform's increasing relevance in the advertising landscape. - Prime Video's user base has risen to over 175 million, opening up vast opportunities for advertisers to reach and engage with a highly diverse and active audience. - The article delves into the trend of brands leveraging Amazon's video streaming platform not just for entertainment but as a powerful advertising channel, blending content and commerce seamlessly. What are your thoughts on the evolving role of Amazon Prime Video in the advertising world? Share your insights and let's explore this intriguing shift together! 🧐💬 https://lnkd.in/gGwZdi7G

A new report finds Amazon's Prime Video ads are having early success with advertisers. The ecommerce giant rattled the streaming world in January by launching ads on Prime Video content. While many customers expressed frustration, the change was good news for advertisers. Until then, there was no way for brands to directly target Amazon’s massive customer base while streaming Prime Video content. Fast forward three months, and some of the top TV ad buyers in the U.S. are seeing early success. The timing is good for Prime Video Ads, which will be a part of TV Week – the advertising selling season for fall programming. Amazon is reportedly increasing its Prime Video sales team as it courts advertisers for year-long commitments. Prime Video currently accounts for 2.8% of all TV viewing in the U.S., according to Nielsen data for March. #ChannelKeyLLC #AmazonAgency #AmazonNews #Amazon #PrimeVideo #PrimeVideoAds #Ecommerce https://zurl.co/VYhr

Let’s Make a Deal Who doesn’t like lower prices? “Amazon’s Prime Video is undercutting rival Netflix on advertising pricing, as it battles for marketers’ attention in an increasingly crowded field of ad-funded streaming services.” Now that the business model is to return to ad-supported programming let’s pump up the creativity of those ads. Make them engaging, memorable and worthy for the viewers to watch and for the brand itself. Persuasion + Pleasure. #advertising #streaming

Adieu to ad-free 👋 It's the end of an ad-free era on Prime Video & Amazon Studios, as the basic package is set to incorporate ads.    We were curious about the fallout, so took to BrandVue Media to predict the impact. To do this, we had a look at consumer sentiments for both Netflix & #Disney+ during the periods these brands announced similar moves.    But Amazon is doing something different to its rivals - its new proposition will incorporate ads where there were previously none, thereby changing the existing user experience. Will this discrepancy make for a more rocky road for Amazon? Read the full article for our take. #PrimeVideo #BrandVue #Makebetterdecisions #Streaming #Netflix