Primal Ads’ Post

Everyone is focused on profitability, but growth in the SVOD market is slowing. Audiences are now leaning towards paying less or even nothing, opting to watch ads instead. Amazon Prime Video is following the trend, introducing ads in India by 2025, just like Netflix and Disney+ with their ad-supported options. However, Amazon is pushing the boundaries by launching interactive, shoppable ads, enabling viewers to engage with brands directly while enjoying their favorite shows. What does this mean for the industry? More opportunities for advertisers: Streaming platforms are evolving into vast advertising spaces, offering brands access to millions of highly engaged viewers. More choice for viewers: Users can still pay for an ad-free experience, providing them with the flexibility to choose how they watch. Revenue growth for platforms: Ads will become a significant revenue stream, allowing platforms like Amazon to fund more premium content without increasing subscription prices.

Exciting times ahead for advertisers as Amazon Prime Video gears up to introduce ads to its streaming content from January 29. Check out these key takeaways from the latest move: - Amazon’s OTT ad revenues are set to nearly double by 2024 with the advent of ads on Prime Video, leveraging its existing properties like Freevee and Fire TV. - With 71% of US adults using Prime Video, it stands as the second most popular platform after Netflix, poised for significant ad opportunities. - Leveraging its vast retail media data and massive Prime membership base, Amazon is well-positioned to deliver targeted and impactful ads on Prime Video. - Prime Video ads, starting in select countries in early 2024, will join other platforms like Disney+ and HBO Max in tapping into the ad-supported viewing trend. - As Connected TV (CTV) ad spend surges, Amazon’s entry into ads on Prime Video will further expand the ad inventory in this rapidly growing channel. Are you ready for this shift in the streaming landscape? Share your thoughts! https://lnkd.in/grvCEtew

🎬 **Prime Video Changes the Game**: Amazon Prime Video is turning up the heat with its upcoming introduction of ads in their content. Starting January 29, subscribers will experience "limited" interruptions, unless they opt for a pricier ad-free plan. This shift follows a broader trend in the industry towards tiered subscriptions, offering viewers choice in how they consume content. 🔄 **Tiered Subscriptions Rising**: The move by Prime Video reflects a growing trend amongst streaming giants like Disney+, Netflix, Hulu, and Peacock, who are all diversifying their subscription models to cater to different viewer preferences. This strategy aims to strike a balance between revenue generation and enhancing content quality. 💰 **Revenue Boosting Strategy**: Amazon's foray into ads within Prime Video aligns with the industry's strategy to leverage tiered subscriptions for increased revenue. By offering ad-supported options alongside premium, ad-free plans, platforms can attract a wider audience base and enhance profitability through diversified streams of income. 🌟 **Content Investment**: Amazon's decision to introduce ads is aimed at sustaining investments in high-quality content. By allocating resources to expand their content library, they aim to compete in the fierce streaming landscape by providing a balance between viewer experience and revenue generation. 🔥 **A New Chapter in Streaming Wars**: As the streaming wars intensify, the introduction of ads by Prime Video marks a significant milestone in the evolution of on-demand content consumption. This shift signifies a strategic move towards aligning revenue models with consumer preferences in the ever-evolving digital entertainment space. 📺 **Advent of Advertisements**: The entrance of ads into Prime Video hints at a paradigm shift in how streaming platforms monetize their services. This transformation underscores the dynamic nature of the industry, adapting to changing viewer behaviors and preferences. 🚀 **Diversification for Success**: Amazon's shift to a tiered subscription model heralds a new era in its revenue strategy. By diversifying their offerings, they aim to strike a balance between ad-generated income and subscriber contributions, positioning themselves for long-term sustainability in the competitive streaming landscape. 🔗 **Stay Tuned**: The landscape of streaming services continues to evolve, offering consumers more choices than ever before. Amazon's move to integrate ads into Prime Video is just one example of the industry's ongoing transformation. Embrace the change and stay tuned for more developments in the world of digital entertainment. https://lnkd.in/gx8f3JUc

Amazon's expansion of Prime Video & Amazon MGM Studios ads to India, Brazil, Japan, New Zealand, and the Netherlands in 2025 marks a significant global push in its advertising strategy. By entering these diverse markets, Amazon is enhancing revenue streams while offering advertisers broader reach and precise targeting. This move aligns with a growing trend of streaming platforms adopting ad-supported models to offset content production costs, providing more options for consumers. Read more from Alex Weprin in The Hollywood Reporter on the industry's shift towards hybrid monetization strategies and increasing competition: https://lnkd.in/gdJ82Sf2

Amazon’s decision to consolidate Freevee with Prime Video will likely have a significant impact on media buying, particularly for advertisers navigating the ad-supported streaming landscape. This move reduces fragmentation within Amazon's streaming ecosystem, allowing advertisers to reach both Prime and non-Prime audiences within a single platform. For media buyers, this consolidation simplifies ad inventory management, making Prime Video a more compelling choice with its hybrid reach—delivering both paid subscribers and free viewers in one environment. The “Watch for Free” designation will continue to attract non-Prime users, providing media buyers with a valuable segment that might otherwise remain unreached. Additionally, Amazon's deep ad tech capabilities mean more targeted opportunities within this streamlined space. Overall, the Freevee integration should increase ad efficiency, consolidate audience data, and create broader opportunities for reach, making Prime Video a powerhouse option in ad-supported streaming buys.

Have you heard about Amazon Prime Video's latest move to introduce ads on their streaming content? It's set to shake up the advertising landscape with some interesting insights. Here are five charts to get you thinking: - Amazon’s OTT ad revenues are set to soar with the introduction of ads on Prime Video. How will this impact the streaming giant's ad business? - Prime Video is the second most popular streaming service after Netflix. Are you part of the 71% of US adults who use Prime Video? - Amazon's wealth of retail media data gives them a unique advantage in delivering targeted ads. How do you think this will influence the ad experience for viewers? - Other platforms like Disney+ and Max have seen success with ad-supported viewing. Will Prime Video's approach of automatic ad display resonate with viewers? - The connected TV (CTV) ad market is booming, and Prime Video's entry will only add to this growth. How do you see this impacting the ad industry? Share your thoughts and join the conversation on the evolving landscape of video advertising! https://lnkd.in/grvCEtew

🔍 Fascinating insights from a recent article on Amazon Prime Video Advertising have shed new light on common perceptions. Did you know? - Amazon's ad business surged by 95% year-over-year in Q1 2021, marking a substantial growth spurt that highlights the platform's increasing relevance in the advertising landscape. - Prime Video's user base has risen to over 175 million, opening up vast opportunities for advertisers to reach and engage with a highly diverse and active audience. - The article delves into the trend of brands leveraging Amazon's video streaming platform not just for entertainment but as a powerful advertising channel, blending content and commerce seamlessly. What are your thoughts on the evolving role of Amazon Prime Video in the advertising world? Share your insights and let's explore this intriguing shift together! 🧐💬 https://lnkd.in/gGwZdi7G

🌟 *Wow, Amazon Prime Video's latest move has set the stage for a game-changing evolution in streaming advertising!* With over 200 million global Prime subscriptions, the introduction of ads could net over $2 billion in revenue by 2025💰. The implications are massive - from disrupting traditional TV models to reshaping the competitive landscape in a bold way. 🔍 Analysts see Amazon's entry into ad-supported video as a "disruptive force" backed by unrivaled reach and data advantages. This move is not just about revenue; it's a strategic play that could redefine how we engage with ads in the streaming space. 🚀 Amazon's approach differs from the likes of Netflix and Disney+, offering ads to all Prime members with an opt-in for an ad-free experience. This opens up a new frontier in streaming services, blending content with targeted advertising seamlessly. 💡 The numbers are astounding - projected ad revenues soaring, potential ad-eligible hours multiplying, and a shift in where ad dollars flow. The scale of this shift is significant, showcasing Amazon's prowess in leveraging its platforms for maximum impact. 🤔 Weighing the pros and cons, the future implications of this move are intriguing. How do you feel about the increasing integration of ads in streaming services? Share your thoughts and let's delve into the evolving landscape of digital advertising together! https://lnkd.in/gzsjeFeY

Starting in 2025, Amazon will increase the number of ads in its Prime Video ad tier, testing how much more advertising subscribers are willing to tolerate. Kelly Day, VP of Prime Video International, confirmed that Prime Video's ad load will ramp up, though details remain limited. Currently, viewers see two to three-and-a-half minutes of ads per hour, but more commercials may be introduced, potentially even during content. Amazon also plans to introduce shoppable ads, offering a new way for advertisers to engage TV and movie audiences. Despite adding ads, Prime Video hasn't seen a significant subscriber drop. Kelly Day reported that customer churn due to ads was far lower than expected, with only a small percentage of subscribers opting for the ad-free option. Prime Video currently has 200 million monthly viewers, and ad-supported tiers are becoming more common as streaming services look to increase profits. Although Amazon's ad business is still largely tied to its website, the company is positioning itself to expand ads on Prime Video, competing with other streaming platforms like Netflix. https://lnkd.in/gjgUiBrS

Ohhh SNAP! Amazon Ads beefing up their streaming TV ad formats. Amazon research suggests interactive ads boost engagement, drive 10x more PDP views & conversion 👀 Prime video has over 200 mil global customers - good opportunity for large reach 🤯 ✨ New features ✨ 🛒 Shoppable Carousel Ads let viewers browse and buy multiple products during breaks. Just click your remote to explore and add to cart, with the ad pausing and resuming seamlessly. 📺 Interactive Pause Ads shows interactive product info while you’re paused. Shop or learn more without interrupting your stream. 🎉 Interactive Brand Trivia Ads entertain with brand facts and let you shop, learn more, or unlock rewards with a click of your remote. Brand visibility is so crucial in creating meaningful conversion, these are really funky opportunities for brands to get a little more granular! link to Amazon Ads article here: https://lnkd.in/eGFVWdkw #Amazon #Amazonads #primevideo #prime #brandvisibility #ecommerce #digitalshelf