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Streaming services are no longer the sanctuary of ad-free entertainment. Amazon Prime Video has leaped into the advertising realm, introducing ads to its content. This shift signifies a larger trend in the industry where even the giants like Netflix and Disney+ have succumbed to commercials, diluting the once pristine landscape of uninterrupted viewing. Amazon's approach of nudging users into an ad-filled tier by default marks a bold move compared to its competitors, who typically offer ad-supported options at lower prices. The era of affordable, ad-free streaming seems to be fading, forcing consumers to accept the new reality or seek other alternatives. The rise of ads in streaming services mirrors the need for these platforms to diversify revenue streams as subscription growth reaches a plateau. Companies like Netflix, once staunchly against ads, are now pivoting to include them as a means of sustaining growth. What are your thoughts on this shift towards ad-supported streaming services? Have you noticed a change in your viewing experience? Share your insights and let's discuss the evolving landscape of online content consumption. https://lnkd.in/gDfvrBbY

Big shifts coming to the OTT space! 🎬 📺 Amazon Prime Video is set to introduce ads in its shows and movies in India starting 2025. This follows similar moves by other streaming platforms like Netflix and Disney+, who have also launched ad-supported tiers. Amazon is not just adding more ads but is planning to innovate with interactive, shoppable ads, allowing viewers to directly engage with brands while watching their favorite shows. 🛍️📲 What does this mean for the industry? More opportunities for advertisers: Streaming services are evolving into powerful ad platforms, offering access to millions of engaged viewers. Viewer flexibility: Users will have the option to pay extra for an ad-free experience, maintaining customer choice. Revenue growth: With ads bringing in significant revenue, this is a strategic move for Amazon, helping fund more premium content without raising subscription prices. 💡 Exciting times ahead for advertisers and OTT platforms alike! 🚀 #Advertising #OTT #AmazonPrime #MediaTrends #DigitalMarketing #ProgrammaticAds

Amazon Prime Video to Introduce More Ads, Ad-Free Option to Cost Extra Starting Next Year Starting early next year, Amazon Prime Video will be adding even more ads, marking a shift that promises to generate big returns for the company while impacting viewers who had previously enjoyed an ad-free streaming experience. This development, according to a report from...

Amazon Launches Shoppable, Ad-Supported Channel on Prime Video, Freevee https://lnkd.in/gQwnQrzM Amazon has launched a new ad-supported channel called Freevee exclusively on Prime Video. This channel allows viewers to shop while they watch their favorite shows. With the introduction of Freevee, Amazon aims to expand its streaming services and offer a unique viewing experience to its customers. #amazon #primevideo #freevee #streaming #advertising Global Retail Outlook Magazine

Amazon’s decision to consolidate Freevee with Prime Video will likely have a significant impact on media buying, particularly for advertisers navigating the ad-supported streaming landscape. This move reduces fragmentation within Amazon's streaming ecosystem, allowing advertisers to reach both Prime and non-Prime audiences within a single platform. For media buyers, this consolidation simplifies ad inventory management, making Prime Video a more compelling choice with its hybrid reach—delivering both paid subscribers and free viewers in one environment. The “Watch for Free” designation will continue to attract non-Prime users, providing media buyers with a valuable segment that might otherwise remain unreached. Additionally, Amazon's deep ad tech capabilities mean more targeted opportunities within this streamlined space. Overall, the Freevee integration should increase ad efficiency, consolidate audience data, and create broader opportunities for reach, making Prime Video a powerhouse option in ad-supported streaming buys.

Hub Entertainment Research has revealed the success of Amazon's recent push into ad-supported streaming. According to their latest report, 85% of Amazon Prime Video subscribers now opt for the ad-supported tier, surpassing all other streaming services. 🔍 The report, based on interviews with over 6,000 US consumers, provides valuable insights into viewer behavior and preferences in the evolving streaming landscape. Despite this substantial shift, there's been no backlash with Amazon's subscription levels unaffected. 📊 These findings underscore the growing acceptance of advertising in streaming video and highlight Amazon's strategic move to capitalise on this trend. By defaulting subscribers to the ad-supported tier and providing the option to opt-out for an ad-free experience, Amazon has successfully attracted the majority of its subscribers to ad-supported content. More information is found below ⬇️ #AmazonPrimeVideo #AdSupportedStreaming #neuco

The moment the advertising world has been waiting for is finally here: Amazon Prime Video has rolled out ads for viewers in the US. 🥳 As advertisers, this is our golden ticket to reach even more eyeballs in the ever-expanding streaming universe! 🚀 While following in the footsteps of giants like Netflix, Prime Video & Amazon Studios aims to set itself apart by promising "meaningfully fewer ads" for its audience. Stay tuned for what this significant move means for us advertisers and how we can make the most of it! 🌟 #programmaticads #OTTads #AdSupportedTier

Amazon's Prime Video Ads Disrupt Streaming Market - Prime Video now defaults to an ad-supported tier, with a $3 increase for ad-free. - Amazon's entry adds massive ad inventory, pressuring Disney and Netflix. - Amazon's lower ad costs, driven by its ecosystem, challenge competitors. - More users are choosing cheaper ad-supported streaming plans over traditional TV. - Streaming services must adapt as Big Tech reshapes the ad market. 🌎To learn more join the AdTechGod Slack Community : https://lnkd.in/g-XzVDkX ✉️Sign up for the Marketecture Media newsletter: https://lnkd.in/gm85yuaf 📖 Article here by Yahoo https://lnkd.in/gaN52e_K

Prime Video Subs Will Soon See Ads for Amazon Products When They Hit Pause: Amazon Prime Video subscribers will see new types of advertisements this broadcast year. Amazon announced today that it's adding new ad formats to its video streaming service, hoping to encourage people to interact with the ads and shop on Amazon. From a report: In January, Prime Video streams included commercials unless subscribers paid $3 extra per month. That has meant that watching stuff on Prime Video ad-free costs $12 per month or, if you're also a Prime subscriber, $18 per month. Amazon has heightened focus on streaming ads this year. Those who opted for Prime Video with commercials will soon see shoppable carousel ads, interactive pause ads, and interactive brand trivia ads, as Amazon calls them. Amazon said that advertisers could buy these new displays to be shown "across the vast majority of content on Prime Video, wherever it's streamed." All the new ad formats allow a viewer to place advertised products in their Amazon cart. With carousel ads, subscribers will be pushed to shop "a sliding lineup of" products during ad breaks during shows and movies, Amazon said, adding: "The ad automatically pauses so that customers can browse, and automatically resumes play when ad interaction has stopped." Read more of this story at Slashdot.

Curious about the impact of Amazon Prime Ads on your streaming experience? Dive into this insightful article on how ads are changing the game on Prime Video. From ad frequency to the value of an ad-free experience, explore the different dimensions of this shift in the streaming landscape. 📺 Discover how Prime Video keeps ad interruptions to a minimum, offering a more streamlined viewing experience than conventional TV. 🔗 Uncover the tiered options Amazon Prime Video provides, balancing between ads-included subscriptions and an ad-free upgrade for a fee. 🎯 Explore the advertising opportunities Prime Video offers, allowing brands to connect with millions through innovative ad formats and precise targeting options. 💬 What are your thoughts on the evolving landscape of ad-supported streaming and the trade-offs between ads inclusion and ad-free viewing on Prime Video? https://lnkd.in/gPUXCamC