Primal Ads’ Post

✅🖥️ The Hollywood Reporter (5/14): “At its upfront preview Wednesday, the streaming giant said that it had hit the 40MM MAU number. For comparison, at its inaugural upfront last year it said it had “nearly 5MM.” In November 2023, Netflix said the ad-supported userbase had tripled to 15MM. The company says that over 40% of new signups are for the ads plan, suggesting that it is growing at a rapid pace. Also in a deal that changes the sports media landscape, the streaming giant has inked a deal to stream the NFL’s two new Christmas Day games, which it decided to carve out from its schedule earlier this year. Netflix will stream the games this year, instantly giving it access to the biggest live sports rights in the U.S. The two games on tap will be the Kansas City Chiefs vs. the Pittsburgh Steelers, and the Baltimore Ravens vs. the Houston Texans. At the same time, Netflix is shaking up its advertising technology stack, and its partners in the space. Netflix ads chief Amy Reinhard said that the company is building an in-house advertising technology platform, giving marketers new ways to buy and measure. “Bringing our ad tech in-house will allow us to power the ads plan with the same level of excellence that’s made Netflix the leader in streaming technology today,” she said. And the company is expanding its roster of buy-side programmatic partners beyond Microsoft later this summer to include The Trade Desk, Google’s Display & Video 360, and Magnite. Microsoft had been Netflix’s exclusive global ad tech partner since the tier was announced two years ago.” ⬇️ #streamingtv #ctvadvertising #netflixeffect https://lnkd.in/ebds2nzR

Netflix is making major moves in the ad tech space, showcasing its growth and future plans during its upfront presentation. Here’s what you need to know: 🌟 Ad-Supported Growth: - Netflix's ad-supported plan now boasts 40 million monthly active users globally, up from 23 million in January! 📈 🛠️ New Ad Tech Platform: - Netflix will launch its own proprietary ad tech platform by next year, starting tests in Canada and aiming for a US rollout by Q2 2025, with global availability by the end of 2025. 🌐 🤝 Expanded Partnerships: - Collaborating with The Trade Desk, Google’s DV360, Magnite, and Microsoft to enhance programmatic advertising options. 📊 Enhanced Measurement: - New partnerships with iSpot and TVision, along with existing collaborations with Nielsen, EDO, DoubleVerify, and Integral Ad Science, promise better ad measurement and targeting. 🏈 Live Sports Programming: - Netflix will stream Christmas Day NFL games for the next three years and will be the home of WWE Raw starting in 2025, adding exciting live sports to its lineup. Netflix is determined to prove its value as a premium ad channel, offering more control, transparency, and engagement opportunities for advertisers. Stay tuned as Netflix continues to innovate and expand in the ad tech arena! 🎬💫 📰 Article: https://bit.ly/4aCCEYG #Netflix #AdTech #Advertising #Streaming #Innovation #LiveSports #Marketing #DigitalAds

Amazon has launched a new shoppable ad-supported channel to Prime Video, Freevee and Fire Stick. The new channel allows U.S. consumers to browse, shop and engage with content they’re watching on their TV screen via mobile devices by leveraging the e-commerce giant’s “shop the show” technology.  The channel includes 24/7 programming featuring content from celebrities, creators and brands like Lala Kent (“Vanderpump Rules”), Tastemade and The Bump. The offering, which could help boost Amazon’s ads business, will also include a new original show with Paige DeSorbo (“Giggly Squad”) in June. Not sure it is something I would engage with on a regular basis, but definitely agree that shoppable CTV is the next shining tool in the digital advertising and commerce space. #amazon #shoppableads #primevideo #Freevee #amazonadvertising #influencers #realitytvcelebrities

With so many disparate #CTV options birthed in the past few years, it's great to see the continued consolidation of buying to remove the fractionalization and measurement issues that marketers have dealt with. There are going to be winners and losers in this space #programmatic partnerships expand to ease buying, so seeing this news yesterday is great news for our clients leveraging #DV360!

Netflix is strengthening its advertisement solutions. The advertisers have raised concerns about its slow growth, limited targeting and measurement capabilities since the launch in 2022.   🤔 What's the background? Netflix launched ads in 2022 but it looks like advertisers were not happy with their experience on the platform.   👉 Response from Netflix? Plans to launch its own ad tech platform. They are testing in Canada this year, targeting to launch in the US by Q2 2025. They have also aimed for global availability by the end of next year.   🤝 Partnerships? They are adding programmatic partners like the Trade Desk and Magnite. Aim to expand beyond Microsoft for Ad Sales.   📉 Measurements? They are collaborating with iSpot and TVision for ad measurements. Also partnering with Kantar, Cint, NCSolutions, Nielsen, EDO, Doubleverify, and IAS.   👨👨👧👦 User engagement so far? With a surge in ad - supported subscribers, reaching 40 million monthly active users globally, Netflix is setting up its game to challenge traditional broadcasters with its expanded advertising offerings.   📝 Content strategy? Venturing into live events and sports programming and also to secure deals for Christmas Day NFL Games and WWE Raw starting in 2025.   💯 Netflix is determined to prove its credibility as an advertising platform & they are focused on expanding its ad solutions and partnership opportunities to meet advertiser demands.   🧐It would be interesting to learn more about the platform once these solutions are enabled and we hope the advertisers can now measure their campaign performance. #Netflix #NetflixAds #Streaming #DigitalAdvertising #Userengagement #Marketing #StreamingAds #Campaign #Measurements Netflix Here's the link for more details -

Netflix is taking steps to address the concerns of advertisers regarding its effectiveness as an advertising platform. Similar to a market research analyst, Netflix utilized its upfront presentation to showcase its advertising purchasing and measurement options. Advertisers have expressed frustration with the slow-growing scale of Netflix since it introduced ads at the end of 2022. Last year, advertisers expressed their concerns about the limitations of targeting and measurement. Netflix is determined to demonstrate that it indeed offers the options that buyers are seeking. To learn more, read this insightful piece. #netflix #adtech #programmaticadvertising

So it looks like Amazon will soon be adding three new types of interactive "shoppable" ads to the Prime Video's Ad tier, which leaves me conflicted... As a merketeer, this makes me all tingly thinking about the potential targeting options and post campaign analytics data... But as a consumer, am I just going to get frustrated by the constant interruption, and frankly temptation, of a new pair of trainers that I really don't need, when I am trying to binge watch the brand new #FallOut. What are your thought? #DigitalMarketing #AdTech #ConsumerExperience #StreamingAds #ECommerce #MarketingStrategy #PrimeVideo #InteractiveAds #CustomerEngagement #MediaInnovation https://lnkd.in/ehHzt9Nv

So good to see all the ways Netflix is building momentum for marketers with their audience-growing scale and tech. Impressive that the streamer’s ad-supported tier now has 40 million global monthly active users compared to just 5 million a year ago. Netflix is not alone in growing meaningful audience scale. Advertisers of all sizes can now reach a valuable customers across various platforms that have seemingly emerged in the blink of an eye. As always, being able to connect the dots with measurable business impact is what it’s all about. It’s what we do every day. If your media plan needs a refresh, we can help.  https://lnkd.in/gtmWbYUK

🚀 Exciting news for online ads! 🚀 Google Ads just levelled up with Netflix inventory now available in Display & Video 360! 🎬 Ready to connect with Netflix viewers and boost your CTV campaigns? Learn how this game-changing integration can help you reach an engaged audience like never before. #digitalmarketing #googleads #netflixads #ctv #onlineads #marketingtips #DigitalFreak

📢 Exciting News! Netflix Ad Inventory is Coming to DV360! 📢 Netflix's ad inventory will soon be available on DV360. This development allows advertisers and media agencies using Google’s Display & Video 360 to tap into Netflix's expansive audience through programmatic ads. Learn more: https://goo.gle/3ynAVZK #DigitalAdvertising #ProgrammaticAds #Netflix #DV360 #Marketing #AdTech #MediaBuying #AdvertisingInnovation