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How do you feel about streaming services increasing ad slots? Amazon Prime Video is set to up the ante with more advert slots by 2025, following in the footsteps of Netflix and Disney. This move was aimed at letting users avoid ads for a £2.99 boost in their subscription. Understandably, not everyone was thrilled with this 'opportunity'. The intention? To keep "investing in compelling content" while keeping the content free from ad breaks during shows – at least for now. Amazon’s UK ad-supported reach hits 19 million viewers, while over half aren’t tuning into paid-for TV. Growth wasn't quite meeting expectations, yet ad revenue remained robust. When they first introduced tiered services, it reminded me of my nostalgia for ad-free days. But investing in content is crucial – so maybe there's a silver lining? What do you think: opportunity for better content or just another way to get us to pay more? Drop your thoughts below! Want to discuss how these changes might affect your media strategy? Get in touch with me! #AmazonPrime #StreamingWars #AdvertisingTrends #MediaStrategy #ContentInvestment

According to eMarketer. Amazon will boast a massive audience for ad-supported Prime Video. Our new forecast for ad-supported Amazon Prime Video viewers anticipates that 130.4 million subscribers will stick with ads rather than pay an additional $3 a month for ad-free service. That figure represents 80.0% of the total Prime Video audience of 163.0 million in 2024 and will put Prime Video well ahead of Hulu as the largest ad-supported subscription OTT (sub OTT) video service in the US. 

📈Ad Tier subscriptions are growing in the UK BARB have released their latest quarterly Establishment Survey, some of the headlines from the latest report are 📺Netflix and Disney have grown Q-o-Q in take-up of their ad tier. Netflix has increased from 2.8m to 3.8m homes, Disney+ is 1.2m, up from 0.8m in Q2. 🏠The Amazon Prime ad-tier is the biggest platform as users were automatically transferred to the ad-tier when it was launched. 86% of homes using Amazon Prime Video are on the ad-tier 📊20.1m homes now subscribe to a major streaming service, a very small increase from 20m homes in Q2 Read the full report findings here: https://lnkd.in/daQfwdb6

Interesting to see the growth of the ad tier options. Personally I find the lower price point more appealing and have the ad tier options for Netflix, Disney and Prime Video

Amazon Prime Video boasts the lowest rate of customer cancellations in the streaming industry, according to a new study by Parks Associates. Prime Video’s current annual churn rate is 8%. From April 1, 2023 to March 31, 2024, Hulu’s churn rate was 15%, Max’s (fka HBO Max) was 17%, as was Peacock’s. The Disney+ churn rate was 21% and Paramount+ was 24%. Traditional wisdom holds that Netflix, the undisputed streaming leader, has the best churn rate in the business at about 2%.

🍿 Ready for some streaming drama? Amazon Prime Video is stirring up a storm by sneaking in ads during your favorite shows like "Reacher" and "The Marvelous Mrs. Maisel." No escape from the toothpaste promos or betting ads – unless you're willing to cough up an extra $2.99 a month! Here's the scoop on why ads are infiltrating your binge-watching marathon: 🤔 Why the ad assault? It comes down to the green stuff – money talks, and commercials are the new cash cow for streaming services like Amazon Prime Video. With other platforms like Netflix and Disney+ also dabbling in ads, the days of uninterrupted viewing might be numbered. 🙅♂️ Feeling the frustration? You're not alone. Subscribers are not having it, expressing their dismay over the intrusion of ads on a platform they already pay big bucks for. Canceling might seem tempting, but can you survive the ad blitz? 📺 What's next in the world of streaming ads? Brace yourself for more commercial interruptions, higher subscription fees, and who knows, maybe even product placements sneaking into your favorite scenes. It's a wild ride in the streaming jungle! Prepare for the ads, grab your remote, and let the binge-watching battle begin! https://lnkd.in/gB7wZ5wn

As streamers begin to sell bundles packaging multiple services together, the landscape is beginning to look a lot like cable again.    "Why is Hollywood (and Silicon Valley) going bundle-crazy anyway? Despite their flaws (like a discounted pie being divvied up two or three ways), bundles are the best method this side of consistently great content to reduce churn — or a subscriber canceling their membership. Netflix has the industry’s best churn rate, which makes it a very attractive service to bundle with."   https://lnkd.in/gayZ_rDZ

Imagine the high school hierarchy, but for streaming services.  Forget the subscriber numbers popularity contest because in the competitive world of streaming, it's all about status.  How do the top brands reign? 👑 Netflix currently reigns supreme with the highest Status Score. They were the early birds who got us all hooked on streaming, and they keep pushing boundaries, setting trends, and redefining entertainment. 🔥 Amazon Prime Video is hot on their heels, thanks to the irresistible allure of convenient bundling with your Prime membership (free shipping anyone?). 🌟 Disney+ is the home of iconic characters and nostalgic favorites that pull at our heartstrings. Meanwhile, 𝗛𝘂𝗹𝘂 stands out with edgy originals and cult classics that keep us coming back for more. At Maverix Insights, our 𝐒̲𝐭̲𝐚̲𝐭̲𝐮̲𝐬̲ ̲𝐒̲𝐜̲𝐨̲𝐫̲𝐞̲ tool measures how trust, influence, and power impact a consumer's brand choice. It's not just about who's the biggest or the most popular—it's about who holds the real power in the consumer's mind.💪✨ Are you ready to discover how your brand stacks up? Let us know what you think! #MaverixInsights #Strategy #BrandTrust #StreamingWars #StatusScore #BoldInsights

It was inevitable…Amazon is folding #Freevee (Freedive, IMdb TV) into Prime Video, meaning all the #FAST content will now be available in Prime Video’s “Watch for Free” section. This move simplifies things for viewers and aligns with Amazon’s strategy to make Prime Video a one-stop destination for both free and paid content. It’s also a smart way to hook viewers with free FAST content and eventually upsell them to a premium Prime membership. With Prime Video already ranked as the #1 streaming service by Parks Associates, Amazon is set to capture both subscription and ad revenue more effectively. #StreamingWars #Amazon #PrimeVideo #FAST CC The Streaming Wars 43Twenty

Amazon is starting to streamlines user experience by integrating Freevee’s FAST content into Prime Video, Amazon creates a seamless, unified platform where viewers can find both free and premium content in one place. Two Questions; Will consumers enjoy this journey? Will this simplification make Prime Video more appealing and accessible, while also creating a clear path to introduce casual viewers to Prime’s paid offerings? Amazon’s strategy is a smart one: by hooking viewers with free, ad-supported content, they can entice users to explore the paid side of Prime Video, ultimately driving subscription growth BUT the question is IF will it happen in todays market?