Preferred Brands International, Inc.’s Post

Can "Quality" become a positioning element for the brand? : This was the question asked to me in one of the webinars in which I was one of the panelists. "An honest brand has a strong connection to a real product or service", I replied. So how do we use Quality as a branding tool? I continued with a narrative. The best example is Absolut vodka. People see Absolut as an advertising success but what people fail to notice is the powerful story behind it. Absolut story begins 400 years ago and every drop of it comes from Ahus, a medieval village in the wheat fields of southern Sweden. For your information, Ahus-Sweden is to Absolut vodka what Champagne is to champagne and cognac is to cognac region. Ahus is the vodka county; home to the very best. People contribute Absolut Vodka's success through its media campaign, strong imagery, associations with events, etc. But on the contrary, Absolut vodka marketing has focused on PR and editorial material in the newspapers. To stay updated on retail sector, subscribe to my weekly newsletter here (link in the comment section below)

Ever had fries and a burger but felt something was missing? That’s right, the iconic Heinz Ketchup! This classic Mad Men moment shows us that the best value in advertising is creating a subconscious craving for your product. When your brand is so memorable that people think of it without even seeing it, your ads are working around the clock. Make your brand irresistible! #marketingideas #marketingcompany #digitalmarketingagency #growyourbusiness #smallbusinesses #brandawareness #heinz #branding #irvineca #orangecounty

From David Taylor of BrandGym.com (The proprietary name owned by David Taylor) One more brilliant post from David Taylor of BrandGym.com - Coors Light's color-changing cans Coors Light's color-changing cans are a brilliant marketing strategy. The cans feature thermochromic ink that changes color based on temperature, turning blue when the beer is at the optimal drinking temperature. This simple, yet innovative feature directly engages consumers by providing a visual cue for the perfect drinking experience, enhancing the brand's association with refreshment. It also differentiates Coors Light in a crowded market, driving consumer preference through an interactive and practical feature that aligns with the brand's focus on cold, refreshing beer. This approach has effectively boosted brand visibility and consumer engagement. Can pharma think of something on these lines? Please log on to: https://lnkd.in/d6m4P9hU

From David Taylor of BrandGym.com (BrandGym is the proprietary name owned by David Taylor) One more brilliant post from David Taylor of BrandGym.com - Coors Light's color-changing cans Coors Light's color-changing cans are a brilliant marketing strategy. The cans feature thermochromic ink that changes color based on temperature, turning blue when the beer is at the optimal drinking temperature. This simple, yet innovative feature directly engages consumers by providing a visual cue for the perfect drinking experience, enhancing the brand's association with refreshment. It also differentiates Coors Light in a crowded market, driving consumer preference through an interactive and practical feature that aligns with the brand's focus on cold, refreshing beer. This approach has effectively boosted brand visibility and consumer engagement. Can pharma think of something on these lines? Please log on to: https://lnkd.in/dhXkw5tT  

Talk about eye catching…. Resharing this job we produced last summer for Campari, because let’s face it - a pallet display this big deserves to be seen! A fab display to work on that definitely stood out on the shop floor - and made a huge impact on the customers! 💛💚 What do you think of this one? Let me know 👇🏼 #fsd #fsdu #ofd #freestandingdisplay #floordisplay #popup #popups #popupdisplay #shoppermarketing #trademarketing #brandmarketing #brandmanagement #displaysolutions #displaystand #displayadvertising #displaystand

WHAT'S THE BREAKOUT BRAND OF THE CENTURY? Like, which one is the most unlikely brand in one of the most challenging categories? I say Tito’s vodka. I mean, think about it: 🍊 It was only founded in 1997. Smirnoff was founded in, uh, 1864. 🍊 It’s from Austin — not a place known for its distilling prowess. 🍊 It’s a mature category. I mean, where is there really room to grow in plain vodka? 🍊 The packaging is super-basic, and the logo looks like it was made on an Apple Lisa. 🍊 The product is, by definition, a tasteless, odorless and colorless liquid. Virtually a commodity. 🍊 And yet! And yet! In 2019, it became the #1-selling vodka in the USA. HOW? Well, they didn’t do one thing right; they did a LOT of things right. It’s a killer story of the Four P’s: product, price, place, and promotion. (A story for another time….) (And, imo, they got lucky too. Which, tbh, is the secret ingredient to many a success story.) See, most mature categories are quite static. There’s very little change in market share month to month, and even year to year. So it’s A Big Deal to bust through the leaderboard of a big, established category. Especially one that nearly precludes innovation because — again — vodka is BY DEFINITION tasteless, odorless, and colorless. So if you ever need role models for growth (especially in CPG), make sure Tito's is on the list. And maybe at the top. _________________ 🍊 Subscribe to the Irregular News to ne'er miss a post at appliedbrandscience com/signup 🍊 Now taking select speaking engagements for winter

🍸 Absolut Vodka: A Masterclass in Timeless Branding When Absolut Vodka first launched its "Absolut Perfection" campaign in the 1980s, few could have predicted its impact. Absolut Vodka elevated its campaign by collaborating with prominent artists such as Andy Warhol, Keith Haring, and Damien Hirst. These collaborations turned the bottle into a canvas for creative expression, blending art and advertising in a way that appealed to a sophisticated, art-appreciating audience. This not only boosted brand perception but also turned the ads into cultural conversation pieces.  Absolut effectively used witty wordplay and visual puns in its ads, which encouraged consumers to engage with the ads more deeply. This approach made the campaign fun, clever, and memorable, creating a sense of connection with the audience, and helped the brand stand out in a crowded market. Over 25 years and 1,500 print ads later, Absolut’s campaign turned its uniquely shaped bottle into one of the world’s most recognizable icons. At Boston Waves, we know the power of consistent, creative branding. Let’s craft a campaign that turns your brand into a cultural icon! 🚀 Read more success story at Boston Waves: https://lnkd.in/eZJ6zGH2 #AbsolutCampaign #CreativeBranding #ArtInAdvertising #BrandingIcons #MarketingInnovation #AdCampaignSuccess #VisualStorytelling #IconicBranding #PopCultureMarketing #ArtAndAdvertising #BrandRecognition #MarketingLegacy #ConsistentBranding #CreativeCollaboration #BrandIdentity #AudienceEngagement #VisualPuns #InnovativeCampaigns #StandoutMarketing #AdvertisingArt #BostonWaves #MarketingAgency #BostonLocalAgency #AgencyforSmallBusiness #marketingmessaging  #Marketingcasestudy

Everyone is talking about Alex Cooper unveiling her new hydration drink Unwell Hydration. But one critical piece of information on this launch seems to be left out of the discussion… She’s doing it with Nestlé I’ve said this many times before and I’ll say it many times more - creators are either going to be brands most valuable partners or biggest competitors in the years to come. Nestle is very smart for getting one of the biggest on their sides now before she ended up releasing this product on her own. If I’m a CMO one of my top priorities for 2025 is figuring out what my company needs to do to be able to launch creator collab products. #influencermarketing #socialmedia #creatoreconomy

Happ Monday everyone!  Some new fresh creative from Heineken capturing " The First Ahhh!" for their new global campaign. this campaign comes from agency Lepub captures the frustration of people who can't quite get their hands on a Heineken. It shows scenes like arriving late to a party or finding the cooler empty, where everyone sighs in disappointment. But the mood shifts when the main character finally takes a sip of Heineken, his sigh turning into one of relief. Its set to a cover of Nat King Coles L.O.V.E. to top it off.    article here: https://lnkd.in/gy5SzqVk   youtube video here: https://lnkd.in/gy-ebtqU   Why it matters:  I really like how this campaign focuses on the moment of relief you feel when you finally get to taste a Heineken. It's interesting because when you think about healthcare and what we try to do at its core, is share the patient experience. Whether or raise awareness or help elevate a product benefit. Heineken's campaign is a great example to share with clients to show them one of the many ways to help bring a product benefit to life in a memorable way.